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Engage Your Audience with Effective Email Preheaders

About the video

Email preheaders are simply the first thing your email users see. This is the perfect opportunity for you! Learn the secrets of creating effective email preheaders in this informative video. Greg Zakowicz, an ecommerce marketing expert at Omnisend, explains the importance of preheaders and shares best practices and examples that will help boost your open rates. Discover how to differentiate from your subject line, incorporate a call-to-action, tease incentives, summarize your content, build curiosity, use FOMO, sprinkle in emojis, personalize, and be concise. With these tactics, you’ll engage your subscribers and make your emails stand out. Watch the video and click the link in the description to sign up for Omnisend, the free email & SMS marketing platform for ecommerce stores, and get exclusive discounts with the code “FoundOnYoutube.” Happy marketing!

Video details:

  • Email preheaders, email engagement, email marketing, customer engagement
  • 8:17 min

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