What’s new

You can now cancel email campaigns even after sending has started, giving you a safety net if you catch a last-minute mistake. Canceled campaigns move to Canceled status, and you can still view reports for any emails that were delivered before cancellation.

Automation Alerts now flag workflows that reference deleted segments, helping you catch and fix the issue before it impacts your automation. This keeps your workflows running reliably even if segments change or are removed.

Shopify users now see a guided setup when creating embedded forms, helping you meet Shopify requirements and launch forms faster. The setup checks whether the Omnisend App Embed is enabled in your theme and guides you to enable it or add the embedded form block automatically, while manual embed code remains available for older Shopify themes and other ecommerce platforms.

You can now control whether the close (X) button appears on your forms. Use the Show close button toggle under Theme settings → Close to hide the button and encourage more visitors to complete the form.

Contact exports now include SMS opt-in and opt-out dates, giving you full visibility into SMS subscription history. This makes it easier to migrate SMS subscribers between brands or accounts while preserving their original subscription dates.

The Contact Activity tab now shows every contact who submitted your form, including those who were already subscribed. This gives you a complete view of all form submissions in one place.

We’ve introduced a unified monthly SMS subscription flow to make purchasing SMS credits clearer and more predictable. You can now select your monthly price and SMS volume first, view the price per SMS based on your reference country, and manage or check auto-renewal status directly from the SMS tab in Store settings → Pricing and usage.

We’ve introduced Shopify App Embed updates to meet Shopify App Store requirements and ensure your forms and tracking work correctly. You’ll now see a setup prompt to enable App Embed in your Shopify theme editor — this is required for embedded forms to appear and for automation events like cart abandonment and checkout tracking to work.

We've launched an Analytics Statistics API (Beta), allowing you to sync your Omnisend analytics data with external tools such as BI platforms, dashboards, or data warehouses.

Checkout Champ now integrates with Omnisend, letting you trigger automations for checkout started, orders placed, cancellations, and refunds. You can also segment contacts using order, product, and campaign data while automatically syncing email and SMS subscription status.

Your email links can now appear under your own custom domain instead of a shared Omnisend tracking domain, building trust with your customers and protecting your deliverability.

Ordered Product Reporting is no longer limited to Campaigns — it’s now available in Automation reports, Contact Activity (for both Campaigns and Automations), and Product reports.

You can now scroll through the full email preview directly in the Automations Builder without needing to click Edit and enter the Email Builder. The preview is now scrollable directly in the Automations builder, allowing you to see the full email content without leaving the flow.

When creating SMS campaigns, we now surface a clear message when quiet hours are enabled, helping you understand the sending limitations upfront.

We've released a set of improvements to Universal Layouts focused on better visibility, safer actions, and clearer editing context.

Influencer Hero is an all-in-one influencer marketing platform, covering influencer search, UGC capture, influencer CRM, and affiliate tracking.

Segments can now be copied from one store to multiple stores within the same ecommerce platform. During copying, segments can be renamed, and multiple destination stores can be selected.

Custlo Customer Accounts is a Shopify app that helps you manage and enhance customer accounts by offering a more flexible, personalized, and modern login and account experience for your storefront customers.

YoYo Loyalty rewards customers through cashback, store credit, VIP tiers, and wishlist alerts, and automates engagement around purchases, birthdays, signups, and more.

Rivo syncs loyalty data such as Points Balance, VIP Tier, and Referral URL directly into Omnisend contact profiles. This data can be used to segment audiences, personalize campaigns, and build automations using loyalty attributes to send promotions that resonate and convert.

HiTide helps you grow your SMS list by turning engagement from Facebook, Instagram, and TikTok into subscribers through scalable message automations. You can run campaigns like giveaways, early access, restocks, and launches to drive opt-ins.

If you manage multiple client stores, the Partner Portal now includes several updates to improve collaboration, reporting, and visibility.

We’ve redesigned the Toll-Free Number (TFN) verification flow to make it clearer and easier, with helpful guidance at every step. This helps reduce errors and ensure approval from the first submission.

Automation Alerts highlight both errors and recommendations, but you told us you want a clearer view of what needs immediate attention.You can now dismiss recommendations (but not errors) to keep your Active view focused on the most important issues. Dismissed items are moved to a separate Dismissed tab, where you can revisit them at any time.

Forms can now be shown or hidden based on the visitor's country. Choose which countries you want the form to show or not show in, and Omnisend will automatically display or hide the form based on the visitor’s IP address.

You’ve already been able to generate forms with AI, and now you can go one step further. With the AI Assistant available to all paid Omisend users, you can quickly create new versions of your forms. Simply describe what you’d like to change: text, style, images, or blocks, and AI will generate an updated version for you. You can also choose to retain your original targeting settings during the copy process.

You told us you want the convenience of consistent button styles, but also the freedom to adjust individual buttons when needed. Great news! We added custom buttons for you.

We know it’s important to see exactly how your email will look before you hit send. Personalized Product Recommender blocks that include recently viewed and past purchases now behave consistently in both Preview and Test sends in Campaigns. Instead of empty placeholders, these blocks will now display fallback products from your store, allowing you to accurately visualize your email layout before sending.

Universal Layouts work across your emails, allowing you to build and reuse components like headers, footers, or product blocks. When you drag them into a new email, you can choose to edit universally (so changes reflect everywhere) or edit independently to use them as unlinked layouts.

You can describe what you want (“a discount pop-up for first-time visitors with an image”), and the Assistant will generate the full form layout – including structure, copy, and visuals. It’s fully interactive: you can refine the design by typing follow-up instructions, and the Assistant will update the form in real-time based on your input.

We know automations can get complex, especially when you’re managing conditions, delays, and multiple paths. To help you stay in control, we’ve introduced a brand-new in-app Alerts system in the Automations builder.

November 25, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

You’ll now find a dedicated Product Performance section in your campaign overview. It shows exactly which items were purchased after a message was sent, including the product title, ID, SKU, and quantity sold. You’ll also see summary cards for the total number of unique products ordered and total units sold, along with the ability to export this data for your own reporting or team insights.

We’ve made several improvements to make domain setup more reliable and user-friendly, especially for those without extensive DNS experience.

November 17, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

If you’re managing multiple brands or clients, you’ll see some great improvements in the Partner Portal this month, including guided access and transfer flows, real-time brand sync, and reminders for pending invites.

We’ve made a series of small, helpful UI updates across Omnisend to give you clearer insight into your billing and contact usage – right where you need it.

Our Partner Portal layout has been refreshed to improve visual navigation and usability. The new layout helps you navigate, manage accounts, and complete tasks with ease. You can now access your PartnerStack account directly from the side menu with a single click. The updated accounts list clearly shows all account statuses and includes a search bar for quickly locating specific accounts. Additionally, if an ownership transfer is pending, an in-app reminder will prompt you to complete the transfer on time.

The Omnisend plugin for WooCommerce has been redesigned to simplify the connection process for your store. The new card-based layout, toggle switches, and improved navigation make it easier to manage your plugin settings and logs.

A new integration is now available with Triple Whale, a leading analytics and attribution platform for ecommerce brands. Triple Whale brings together sales, ad spend, and customer journey data in one dashboard, helping you analyze ROAS (Return on Ad Spend), LTV (Lifetime Value), and cross-channel performance.

Troubleshooting the sender domain signature is now clearer and more actionable. Suppose you attempt to add a sender domain already connected to another Omnisend account or another service. In that case, you'll see clear in-app steps for troubleshooting this and authenticating your domain.

Now your Wheel of Fortune forms have even more flexibility. You can now remove the discount block, giving you greater control over how and when you deliver discounts to new subscribers. Instead of showing the discount directly on the form, you can choose to send it via an Email or SMS message in your Welcome Automation.

We have introduced a new option allowing you to control the minimum price of products recommended to your customers. You can now set a minimum “Price from” value directly within the Product Recommender block.

The structure and functionality remain similar, but the experience has been significantly upgraded.

Olark is a popular live chat tool for your website. With this integration, you can sync chat events to Omnisend and trigger automations right after a conversation. Key Features Instant Contact Capture: Automatically create contacts from Olark chats. Event Sync: Send events like Chat started, Offline message, Transcript Created into Omnisend for segmentation & automation. Post-Chat Automations: Trigger flows - thank-you follow-ups, satisfaction checks, promo offers, or reminders - right after a chat ends.

Integrating with Omnisend allows you to leverage payment events (e.g., purchase completed, subscription started, refund issued) to drive more targeted marketing, segmentation, and automation. Key integration benefits: Trigger email/SMS flows based on Stripe events (e.g., “payment succeeded”, “subscription canceled”). Keep contacts in sync (update contact info from Stripe). Recover failed payments with targeted messaging.

The Audience Growth report helps you understand how your subscriber base is evolving over time across Email, SMS, and Push channels. It brings together key metrics in one place so you can quickly see which channels are growing, where unsubscribes are happening, and how your audience trends shift over different time periods.

October 6, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

Suggests next automations and generates branded workflows with emails.

October 6, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

Generates forms from prompts using brand assets and tone of voice.

We have added Lanern to our App Market. It guides visitors through dynamic, conversation‑style quizzes that result in tailored product recommendations.

You can now connect to BoostPop: an all-in-one popup and announcement bar app.

You’ll now find Bit Integrations in the App Market — a powerful no-code automation plugin for WordPress that lets you connect your favorite tools in just a few clicks.

If you already have a toll-free number used for SMS marketing and want to continue using it within Omnisend, you can now transfer that number directly to Omnisend.

If you are migrating from Yotpo to Omnisend and your store runs on Shopify, you can move your contacts automatically with just one click. In your Omnisend account, go to: Dashboard → Yotpo migration → click Start syncing contacts.

Since businesses sending promotional SMS/MMS messages to Texas residents must comply with Senate Bill 140 (SB 140) from September 1st, we have created a pre-built template for the Texas SMS Subscribers segment. Now, it's even easier to locate and exclude Texas-based contacts from your communication.

Our new tool lets you archive outdated segments instead of deleting them, making it easier for new users to keep their lists clean and organized. You can also restore archived segments with just one click.

We’re excited to announce that the Recently Viewed Products item is now available as an add-on for all users on the Standard plan. Previously, this feature was exclusive to Pro users; however, from now on, Standard Plan users can access it without upgrading their entire plan.

Lantern guides visitors through dynamic, conversation‑style quizzes that end in tailored product recommendations. For every quiz taker, Lantern captures answers and emails or phone numbers to build a rich customer profile you can sync to Omnisend - so a one‑time quiz visit becomes long‑term marketing value.

Stores on the Pro plan can improve their marketing by adding personalized product recommendations to their campaigns. This feature allows you to include items that each contact has recently viewed or products similar to past purchases, making emails more relevant and engaging.

Branded short links are a powerful way to build trust, improve deliverability, and increase click-through rates in your SMS campaigns and automation. Instead of sending long, generic, or third-party links, you can use a short link that carries your brand’s name.

You can now collect SMS marketing consent during checkout alongside your email opt-in. This helps grow your SMS list from one of your highest-converting touchpoints – your checkout flow.

If you’re a new Omnisend user, you’ll find Average Order Value and Total Spent filters available in your segmentation

Keep your most important segments at the top of your list by marking them as favorites. Speed up access to your top audiences. Helps prevent mistakes in large accounts with many segments.

You can now sync customer segments directly from Shopify into Omnisend –automatically. This is one of the fastest ways to turn your Shopify store logic into smart, targeted marketing.

You can now mark any segment as a favorite, and it’ll stay pinned to the top of your Segments list. It’s a handy way to keep important segments front and center—especially for reporting—and it gets you ready for segment archiving, coming soon.

After completing the WooCommerce integration, Omnisend starts syncing all historical data from your store. The information passed to Omnisend includes your contacts, products, and orders. The initial synchronization may take up to a few hours, but not more than 24 hours.

If you're on the Pro plan, you can boost your marketing by adding personalized product recommendations to your campaigns. Show each contact items they’ve recently viewed to make your emails more relevant and engaging.

Dollarback is a Shopify-native loyalty solution that rewards customers with instant store credit instead of confusing points. After each purchase, shoppers receive visible, one-click redeemable cashback directly at checkout. With flexible reward rules, seamless Shopify integration, and real-money incentives, Dollarback helps drive higher repeat purchases, average order value, and customer satisfaction without the friction of traditional loyalty systems.

Easily sync your Shopify customer segments with Omnisend. Once connected, your segments update automatically—keeping your targeting precise and always up to date.

Omnisend allows you to customize your brand’s appearance by selecting custom fonts for both headings and body text through the Brand Assets section. While these fonts are automatically applied to email templates to ensure consistent branding, it's important to note that custom fonts do not currently carry over to form templates.

June 23, 2025

Omnisend AI We gave this feature an update. Enhanced feature

Not sure where to begin with AI tools in Omnisend? We’ve got you covered. From writing better emails to building smarter segments, this new guide walks you through everything you can do with Omnisend’s built-in AI – plus tips to make it work harder for you.

Spam submissions and bot signups don’t just clutter your contact list; they hurt your deliverability, inflate bounce rates, and can damage your sender reputation over time. To help protect your list (and your campaigns), you can now enable Google reCAPTCHA on any Omnisend form.

Creating emails just got easier. We’ve rolled out a refreshed side panel in the Email Builder, giving you more space, better control, and a smoother building experience.

June 7, 2025

Omnisend AI We gave this feature an update. Enhanced feature

You’re no longer stuck with default timeframes. You can now pick custom date ranges in Forms reports and individual form views – great for tracking different marketing campaigns' results or seasonal performance.

Boost customer retention and sales with a seamless cashback rewards system. This integration simplifies loyalty and referral programs, allowing merchants to set up in just two clicks. Customize features with dedicated support, strategically place rewards at product pages, cart, POS, and checkout, and automate email notifications to keep customers engaged.

May 27, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

Need help finding the right words? Your new AI Assistant is now fully embedded in the Email Builder. It can write, rephrase, or improve content (and more) based on your own prompts, so whether you’re polishing a description or crafting a CTA, you don’t have to start from scratch. Smarter content, faster, and no copy-pasting from external tools.

May 23, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

When you write content in your email text blocks, Omnisend AI can now spot typos, improve clarity, and suggest grammar fixes on the spot, helping you sound polished without needing a second pair of eyes.

May 15, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

Creating targeted segments just got easier. Type what kind of audience you want (like "customers who ordered more than once"), and let AI build the rules. Moreover, when you use AI to build a segment, a chatbot will guide you. If your prompt is clear, it’ll show a preview. If more info is needed, it’ll ask a smart follow-up question. All to help you get the best results.

You’re no longer stuck with default timeframes. Now you can pick custom date ranges in Forms Reports or individual form views, which are great for tracking different marketing campaigns' results or seasonal performance.

17TRACK provides Shopify sellers with comprehensive solutions to improve post-purchase experiences, encourage repeat purchases, and lower operational costs. With access to over 2,500 global carriers and advanced logistics prediction technology, 17TRACK leads in shipment tracking and delivery transparency. Our platform allows merchants to offer buyers real-time tracking updates, proactive notifications, and branded tracking pages — all in one place.

Onvocado’s innovative popup designs are engineered to captivate and convert. Whether you’re aiming to boost sales, gather feedback, or enhance customer interactions, our next-gen popups are crafted to meet your goals.

Pipedream is an integration and automation platform that allows developers to connect APIs and services using workflows written in code or no-code steps. It supports thousands of apps and enables event-driven automation with minimal setup. With Pipedream, users can easily trigger actions in one app based on events in another, making it ideal for rapid API-based integrations.

Checkify.pro is a B2B2C web app that enables merchants to customize a one-page checkout on their original domain. It includes design, translations, wording editing, and shipping customization. Checkify supports multi-currency and multi-language checkout, facilitates upselling, and integrates with Shopify, a leading eCommerce platform. It is optimized for various digital traffic sources like Google, Meta, Snapchat, and TikTok.

You have a lot on your plate, so we’ve redesigned Omnisend to work even better for you. While the platform already helped you move quickly, we heard your feedback: a few too many clicks here, a setting that wasn’t quite where you expected... not big issues, but small things that could be smoother. So we gave the interface a thoughtful refresh. No flash, no fluff — just the improvements that matter most: Simpler navigation: A brand-new sidebar that’s easier to scan and faster to use. Sleek visuals: Updated icons, colors, and fonts for a cleaner, more modern feel. Omnisend AI now mirrors each brand’s writing style based on your web store. Your AI-generated subject lines, pre-headers, and content will better reflect your brand personality — whether it's formal, casual, playful, or bold.

You can now send Wheel of Fortune discount codes via email instead of just showing them in the success message on-site. This helps reduce fake signups, boost conversion rates, and ensure visitors redeem their codes.

April 23, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

You can now add multiple "Next Step" buttons in the first step of your multistep forms. This allows more creative layouts, such as offering different CTA wordings or designs, all leading to the same next step.

April 20, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

You can now choose exactly which columns (fields) you want to see in your contacts table, giving you more control over how you manage and review your audience data.

April 19, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

Contact exports now include on-site activity (page views, clicks), helping you comply fully with GDPR right-to-access requests.

April 17, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

No more typing blindly — you’ll now immediately see the full list of existing tags when tagging contacts, helping prevent duplicates.

For custom API stores, the Store Health dashboard now includes the Events API success ratio. This helps identify event delivery issues faster, improving integration reliability.

Managing multiple WooCommerce stores under a single WordPress installation? Omnisend is fully compatible with WordPress Multisite installations (plugin version 1.16.0 and above). You can connect and manage multiple WooCommerce stores under a single multisite setup – no need to install Omnisend separately on each site manually.

Expanded keyword matching improves the identification of subscribe and unsubscribe intents, aiding compliance, particularly for SMS campaigns in the US and Canada.

Users sending SMS to China now see an in-app warning about delivery restrictions and whitelisting needs, ensuring clear expectations before sending.

Zigpoll lets you run on-site, email, and SMS surveys. You can use these surveys at key moments with your customers to gather valuable contextual feedback. Zigpoll's most popular use case is a post-purchase survey.

April 6, 2025

Omnisend AI Fresh out of the oven. Dive in and see what you can do with it. New feature

Portable helps data teams and marketers sync their Omnisend data to their data warehouse or data lake for analytics. Without writing a line of code, you can replicate your campaigns, contacts, orders, and more from Omnisend into your analytics environment of choice.

We're excited to announce that default text personalization is now available across all your campaigns! You can easily customize text in the various areas.

We've revamped the AI Subject Generator for a smoother experience! Enjoy a new design, simpler navigation through AI suggestions, and pre-defined prompts, allowing you to create effective subject lines quickly. Get ready to improve your email campaigns like never before with Omnisend AI ✨

We’re excited to announce a more efficient way for you to manage workflows. Instead of the old process of removing and re-adding contacts, you can now simply check a box to trigger workflows for all contacts within a segment. Check out our user guide below for more details.

We’ve listened to your feedback and are thrilled to introduce back-in-stock forms & notifications for all products, including those without variants. Now, every item can shine again when it’s back in stock ✨

Like with many campaign areas, you can now insert fallback values in SMS blocks within the workflow builder. This ensures that your messages remain tailored and relevant, even when certain contact details, like last names or addresses, are missing. Enjoy more meaningful communications with your audience!