CUSTOMER LIFECYCLE STAGES

See who & why you need to re-engage

Imagine knowing exactly which customers need re-engagement without having to sort through any data. Omnisend's AI-assisted customer lifecycle segmentation takes you exactly there.

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CUSTOMER LIFECYCLE STAGES

The smarter type of customer targeting

Lifecycle based segments remove the guesswork on what type of delay, order count or value should be used when you want to target and personalize your reactivation messages. Instead of having to calculate and input these metrics manually, our AI-algorithms provide you with dynamic segments, called lifecycle stages. That way, you get smart, dynamic customer segments which make it easy to personalize your retention tactics and make them more effective.

“The lifecycle stage map is an incredible opportunity for a small business. This is the kind of thing that, otherwise, takes a marketing team to be able to do. It’s a simple way to see our customers’ shopping or purchasing habits in one place, and it’s really helped us to be able to target different groups. We’re competing with larger businesses, and this allows us to have that reach at the right time.”

Angèl Foster

Co-Owner of Island Olive Oil Company

Read their success story

LIFECYCLE STAGE MAP

Evaluate your customer base health

Lifecycle stage map is a dynamic, real-time representation of all your shoppers broken down by their current lifecycle stage. It gives you a clear understanding of your customer base distribution and acts as a visual guide to identify the top segments that need re-engagement.

How to use the customer lifecycle stages:

Prevent shoppers from churning

Win back the customers who are likely to churn by reactivating contacts in About to Lose, Can't Lose and At Risk lifecycle stages.

Cherish your best customers

Go an extra mile in treating (and keeping) your frequent, high value shoppers in Champion and Loyalist lifecycle stages.

Find more high-value customers

Combine the upper-row segments from the Lifecycle Stage Map to build a single, high-CLV customer segment and sync it to create lookalikes in Facebook and Google.

RETENTION BEST PRACTICES

Get practical tips & recommendations

New to retention marketing and strategies? We’re here to help! Check out the built-in Retention guides ready with practical tips on how to engage each lifecycle segment. You’ll get ideas which workflows, channels or types of campaigns are best suited to keep your customers in different lifecycle stages coming back.

Segment smarter with Customer Intelligence

No more spreadsheets and complex data-matching. Use Omnisend's FREE Customer Intelligence tools for data-driven customer segmentation and convert more customers with relevant messaging.

Customer Lifecycle Stages

Prevent shoppers from churning, cherish your best customers and find more valuable customers using lifecycle-based segmentation.

Product Analytics

Identify power products for specific customers segments and create laser-targeted product promotions.

Funnels

Segment your customers based on the funnel stage they dropped off before completing a purchase and improve your conversions.