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You most probably have a few ads running on social media and search. Instead of sending them to one of your product pages, you can set it up so that each separate campaign leads to a separate page. On these landing pages, make sure the text, images and even colors are in line with your ads. That way, your visitors get a fluid, streamlined experience that motivates them to sign up or buy.
How to create a landing pageOmnisend makes it easy for you to use the landing pages. You can stay with the high-converting default text or simply add your own. You can also change the theme, the type of information you’d like to get, and even edit the information that’s shown on Facebook when you share the page.
For high-converting campaigns, you often need to make sure your visitors are only getting the information they need. For the most part, your ecommerce home page or product page has too much information. Instead, you can send them to a targeted page that has one focused message. Omnisend’s landing page makes it easy for you to set up your highly-focused page so you can optimize your conversions.