Last Easter, ecommerce merchants earned over $118 million

In 2023, ecommerce stores topped more than $118 million in sales during the week before Easter, according to data from ecommerce marketing company Omnisend. That is 30% more than any other week in April of 2023.

This year NRF (National Retail Foundation) predicts that consumers will spend $22.7 billion to celebrate Easter, of which 3 billion (13%) will be spent online. 

“We see a growing trend of people buying chocolate eggs and bunnies, Easter decorations, and gifts online. This behavior became a necessity during the pandemic and is now here to stay,” says Greg Zakowicz, senior ecommerce marketing expert at Omnisend. 

“Easter is the biggest sales event of spring, so no matter if a business is active online or in-store, merchants should be ready with their marketing campaigns. But it’s not just about chocolates. Easter presents opportunities for a wide range of industries — it’s all about how imaginative you can be with your offerings.”

A recent survey shows that almost 70% of Americans will be celebrating Easter this year, which makes it the third most celebrated event in the US after Christmas and Thanksgiving.  

Tips for boosting your Easter sales

“With events like Easter, it’s extremely important to be creative. You can expect to see colorful eggs and chocolate bunnies in your competitors’ Easter campaigns, so don’t be afraid to try something different,” says Zakowicz. “However, it’s also important to remember marketing basics and keep your marketing efforts relatable to your customers.”

Here are some marketing tips that the expert provides:

• Know your audience: Always consider your audience’s preferences. For instance, consider their age, tech-savviness, eco-friendliness, and diverse interests.
• Get your timing right: Time your Easter campaigns strategically. Consider launching about two weeks ahead and ramping up promotions around Good Friday for non-Easter items.
• Deliver the right message: Craft messaging that highlights the unique benefits of your Easter offerings.
  
• Use the right channels: Identify where your target audience spends their time. Combine email, SMS, ads, and other platforms to engage customers across multiple channels.
  
• Optimize for mobile: Ensure your Easter promotions are fully optimized for mobile devices so they look great on whichever device people see them on.

More Easter marketing tips for specific channels can be found here: https://www.omnisend.com/blog/easter-marketing/