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Their approach combines paid media, SEO, conversion optimization, and retention marketing, with email automation playing a central role in turning visitors into repeat customers.
“We don’t treat email marketing as just another campaign channel,” said Robertas Voroneckis, Co-Founder of Demo Agency. “For us, it’s the infrastructure that supports long-term retention and customer lifetime value.”
Why Demo Agency chose Omnisend
When Demo Agency began looking for a new email service provider for their ecommerce clients, they had clear requirements. The platform needed to be built specifically for ecommerce brands, not just simply adapted from a traditional newsletter tool.
They were looking for a platform that was:
- Intuitive for clients to manage internally
- Built around ecommerce automation
- Reasonably priced for growing brands
- Supported by a responsive team
Omnisend quickly stood out.
“It felt like a platform that was built for ecommerce from day one,” said Robertas. “The templates, segmentation logic, and integrations made it clear that retention marketing was the core focus.”
For agencies managing multiple brands, ease of use also played an important role.
“The cleaner the UX, the faster we can implement revenue-generating automations. That’s extremely valuable for agencies working across several ecommerce clients.”
And as a Lithuanian agency, supporting a Lithuanian technology company was an added bonus.
Partner support accelerated the implementation
Demo Agency credits the Omnisend Partner Program with helping them scale faster across client projects.
The onboarding experience included early access to partner managers who helped validate automation structures, implementation strategies, and best practices.
“For an agency managing several ecommerce brands at once, this significantly reduces trial-and-error time,” said Robertas.
Beyond onboarding, responsive support and detailed documentation have made ongoing work much smoother.
“Whenever we need help with a technical question or platform setup, the support team and help center make it easy to find answers quickly. That’s critical when managing live ecommerce campaigns.”
The client success story: Daily Spoon
One of Demo Agency’s standout examples is their work with Daily Spoon, a fast-growing ecommerce brand with a highly engaged customer base.
Daily Spoon’s products naturally lend themselves to repeat purchases and long-term brand loyalty, making lifecycle marketing particularly important.
“Because the product has strong repeat purchase potential, retention marketing plays a huge role,” said Robertas. “That made Omnisend a perfect platform for the strategy we wanted to build for them.”
The challenge
When Demo Agency began working with Daily Spoon, the focus wasn’t simply increasing traffic or sending more promotional campaigns.
Instead, the primary objective was to improve retention and customer lifetime value.
The team wanted to build a structured email system that would:
- Onboard new customers effectively
- Encourage repeat purchases
- Segment users based on behavior
- Strengthen long-term engagement with the brand
The solution: Automation-first lifecycle marketing
Demo Agency began by building a strong automation foundation before launching regular campaigns.
This included:
- A structured welcome sequence for new subscribers
- Abandoned cart recovery sequences
- Post-purchase education emails
- Repeat-purchase reminders
- Behavior-based segmentation
Once the automation backbone was in place, the team expanded into deeper personalization.
“Working closely with the client, we adjusted both automations and campaigns based on user engagement, purchase frequency, and product interest,” said Robertas. “The goal was to make sure every customer received communication that was relevant to where they were in their journey.”
Results
After implementing the lifecycle automation system in Omnisend, email quickly became one of Daily Spoon’s most reliable retention channels.
With Demo Agency handling the automation infrastructure and segmentation, and the Daily Spoon team driving the content, the strategy focused on sending fewer but more relevant messages rather than high campaign volume.
As a result, Daily Spoon achieved:
- 51.5% open rate
- 1.1% click rate
Over the course of the year, the brand sent 3.4 million messages across 329 campaigns — roughly 2 campaigns per week, each split into 3–5 segmented variations to deliver a more relevant message to each audience. This approach actually reduced total send volume by over 351,000 emails compared to the previous period.
“Instead of sending more emails, we focused on sending better ones,” said Robertas. “Segmentation and automation allowed us to keep engagement high while improving the efficiency of the entire lifecycle system.”
Today, automation flows generate a consistent share of monthly revenue while campaigns amplify engagement with targeted promotions, product launches, and educational content that supports long-term brand building.
Advice for ecommerce brands
One of the most common mistakes Demo Agency sees is brands prioritizing campaigns over automation.
“The biggest mistake ecommerce brands make is starting with newsletters instead of automation,” said Robertas. “If your welcome, cart recovery, and post-purchase automations are weak, sending more campaigns won’t fix the problem.”
Instead, brands should focus on building a strong lifecycle infrastructure first.
“Campaigns should amplify a system that already works.”
At the same time, lifecycle marketing only performs as well as the traffic entering the system.
“If the incoming audience is low intent, even the best automation will struggle. That’s why acquisition quality and lifecycle marketing should always work together.”
Looking ahead: The future of lifecycle marketing
Demo Agency believes ecommerce email marketing is shifting away from volume and toward smarter targeting.
“We’re seeing a major shift toward behavior-driven lifecycle marketing,” said Robertas. “Quality over quantity – the future is about sending the right email at the right moment.”
This includes deeper segmentation, predictive retention triggers, and more personalized customer journeys built on first-party data.
As lifecycle marketing becomes increasingly important, Demo Agency plans to expand Omnisend usage across more ecommerce clients.
About the agency
Demo Agency is a performance-driven digital marketing agency focused on ecommerce growth and lifecycle marketing.
The team helps brands turn traffic into long-term revenue through paid media, SEO, conversion optimization, and retention automation.
Their system-first approach ensures every new subscriber enters a structured lifecycle journey — creating more stable and predictable revenue growth for ecommerce brands.
Learn more about Demo Agency here.
