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“Life has a funny way of connecting dots you didn’t know existed,” says Karolina, whose path ran from rhythmic gymnast to Big4 consultant to running one of the top email marketing agencies globally. She started Enflow Digital while pregnant during the war in Ukraine, scaling it while raising her daughter alone, and half the team is Ukrainian moms raising kids either still under rockets or in immigration. “That context shaped how I run the business: no fluff, no wasted effort, no being busy just for the sake of it.”
Today Enflow Digital is a global team of ten, an Omnisend Strategic Partner and one of the top 5 agencies worldwide out of more than 4,000 in the program, and has worked with 100+ six- and seven-figure DTC brands, mostly in the US and UK. What they specialize in is data-driven retention — an email and SMS infrastructure that makes a brand’s revenue more predictable and less dependent on paid acquisition.
The problem they keep running into is rarely a broken brand. “Most brands that come to us aren’t broken, they’re just underbuilt,” Karolina explains. “They might have Shopify’s default abandoned checkout running, a campaign going out whenever someone panics about sales, and not much else. There’s no structure, no lifecycle strategy, no segmentation — just email as a panic button with a discount attached.”
Being an Omnisend agency partner
Omnisend was the obvious platform to go deep on. Enflow Digital already knew how it worked from using it on Julius’s brands before the agency existed, and it had everything their ecommerce clients needed. Today, Enflow Digital is one of the top agencies globally out of more than 4,000 in the Omnisend Partner Program — and, a detail Karolina is quietly proud of, the only agency in the directory with 20+ reviews, all five stars.
The Partner Program behaves like an actual partnership and this is what kept the relationship so strong. “When we share feedback, it gets heard. When we push for something — sometimes quite persistently — it gets taken seriously, and more often than not, implemented,” she says. Beyond the product, the directory has become a real lead source, and partner tools like automated report generation have stripped operational overhead from the team. “When your tech stack is reliable, you stop firefighting and start building.”
A successful brand that was quietly underbuilt
Lone Wolf Paintball is a US-based DTC brand on Shopify, niche-leading in the outdoor and paintball space. They came to Enflow Digital with a specific ask: migrate their SMS flows from Yotpo to Omnisend, following Yotpo’s email and SMS sunset announcement.
The audit turned up something much bigger. Despite being an established, successful brand with an engaged list of 60,000+ subscribers, Lone Wolf had almost no email marketing infrastructure. Back-in-stock alerts ran through Swym, reviews and loyalty through Yotpo, and beyond Shopify’s default abandoned checkout email, there was essentially nothing — no dedicated flows, no campaigns, no segmentation strategy. “Revenue was being left on the table every single day, just quietly,” Karolina says. “A brand can be genuinely successful in its niche and still be massively underbuilt on email.”
Migration first, then a full lifecycle build
The migration consolidated SMS flows from Yotpo and back-in-stock emails and forms from Swym into Omnisend, so everything lived in one place for the first time. Enflow Digital set up signup forms and handled domain warmup before driving any volume — getting the technical foundation right first.
The bigger piece was the lifecycle build: core revenue-driving automations, flows tied to the existing loyalty program (taking the migrated Yotpo SMS flows and enhancing them with email so loyalty worked across channels), and messaging aligned with key business initiatives like outdoor membership promotions. On the campaign side, Enflow Digital built a monthly content plan mixing educational and promotional content. “A brand in a niche like paintball has genuine things to say to its audience. The goal was to use email to build that relationship, not just extract revenue from it every time they hit send.”
The numbers from month one onward
In the first month, automations alone generated 20% of total store revenue — from a setup that had produced essentially nothing before. The standout performers:
- Abandonment flows: 40%+ open rates, up to 7% click-through rates, and 3.5× more recovered abandonment events than Shopify’s default was capturing
- Loyalty reward emails: Outperformed SMS by 4×, which mattered because SMS was the original reason Lone Wolf came to Enflow Digital
- Post-review automation: A thank-you gift triggered by a review earned an 87.5% open rate and a 10% placed order rate
The addition of an email channel to the loyalty rewards automation was a great surprise. “Complimenting those loyalty touchpoints with email completely changed the performance of the loyalty program overall.”
And the post-review flow was the quiet winner: “This type of automation gets overlooked because it feels small, but that placed order rate tells you everything about what happens when the timing and intent are right.”
From month two, Enflow added weekly campaigns — one a week — on top of the automations already running. In month one, automations on their own had driven 20% of total store revenue. By month three, with campaigns now in the mix, email was driving 28% of total revenue.
In three months, a brand that had been sending nothing was now making up more than a quarter of its total revenue just from email alone.
What consolidation actually buys you
The operational change mattered as much as the revenue. Everything now lives in one place: automations once split between Shopify and Yotpo, back-in-stock alerts from Swym, loyalty and promotional messaging that had lost their home. “That might sound like a backend detail, but it changes everything about how a brand can actually operate. Reporting becomes clear. Execution becomes simpler.”
SMS and email also stopped running in parallel and started working together. That’s how the loyalty program went from fragmented to cohesive.
Asked what made the biggest difference, Karolina names three things:
- The fundamentals, properly in place: the right flows and regular campaigns, running consistently rather than reactively
- Consolidation: one platform instead of three tools, three reporting views, and three points of failure
- An ignored audience finally served: 60,000 subscribers, loyal customers, an active community, with the list already warm
“We just finally gave the audience somewhere to go,” she says. “Boring done well beats clever done inconsistently every time.”
Wrap up
The Lone Wolf project is a clean example of a situation Enflow Digital sees often. You have an established brand with a warm list and no infrastructure underneath it.
The migration off Yotpo was the reason they got the call, but the lasting result was a lifecycle program that turned a dormant channel into more than a quarter of revenue.
It’s also why Karolina recommends Omnisend on both sides of the table. For agencies running email and SMS for ecommerce clients, it takes friction out of the delivery side — reporting, automations, support when things get complicated — so the work can stay on strategy. For brands, she calls it a no-brainer for any ecommerce business up to $70M+ a year.
But it’s not just the features that sold Omnisend to her: “Most ESPs position themselves as the go-to for email automation while producing content and guidance that suggests otherwise. Omnisend actually understands email marketing and that matters when you’re an agency leaning on a platform as a long-term partner.”
