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Interviews

Hear from the top ecommerce and email marketing experts about how you can improve your email marketing, SEO, logistics, and so much more in our brand new Omnisend Interviews series.
RISK AVERSION

Managing Risk Aversion and Accepting Failure

Phillip Jackson, CCO of Rightpoint, talks to us about handling risk aversion, learning from mistakes, and overcoming challenges with the right research.
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PLAN FOR THE WORST

How a Great Plan Can Prepare You for the Worst

Helen Trendell, Co-Founder & Managing Director of ThoughtShift, discusses proactive planning, honing strategic visions, and adapting to shifting metrics.
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CHANGE TODAY, GROW TOMORROW

Small Changes Today to Increase Growth Tomorrow

Lucas Walker, Founder of Rolled Up, talks about ecommerce podcasts, caring about your customers, and how growth can start small.
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SUSTAINABLE GROWTH

Long-Term Strategies for Sustainable Growth

Branden Moskwa, Founder of Nadimo and Ecommerce Coach & Consultant, explores mishandling hero images, expanding horizons with podcasts, and how to spearhead long-term strategies for sustainable growth.
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DIFFERENTIATE YOUR BRAND

Differentiate Your Brand: Why You Need to Stand Out to Succeed

Chad Rubin, Co-Founder & Director of Skubana, talks about handling different brands and companies, the need to address pain points, and the need for innovation.
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GROWING BRANDS

Growing Brands: How to Thrive From Humble Beginnings

Katheriin Liibert, Head of Marketing for the self-proclaimed 'most boring tool online', talks us through Outfunnel, growing a brand, and exploring personal development.
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ADAPTABILITY IN ECOMMERCE

Adaptability in Ecommerce: The Essential Lessons to Learn

Mike Jackness, President and CEO of Terran, explores how brands and merchants should focus on adapting to and changing with the times.
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OMNICHANNEL RETAILING

Omnichannel Retailing: Risks, Rewards, & Opportunities

Chris Walton, CEO & Co-Founder of Omni Talk, gives us his best tips for nailing omnichannel retailing.
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AUDIENCE INTELLIGENCE

Audience Intelligence: How it Future-Proofs Your Ecommerce Store

Phil Irvine, RPA's Audience Intelligence guru, talks about embracing new ideas and future-proofing your store.
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GROWTH & OPTIMIZATION

How to Keep Optimizing Your Ecommerce Store through Disruption

Chloë Thomas, of eCommerce Masterplan, teaches us how to remain nimble and take opportunities in the face of industry changes.
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BEHAVIORAL MARKETING

Behavioral Marketing: Unlocking Why Your Customers Do What They Do

Nancy Harhut, Co-Founder and Chief Creative Officer of HBT Marketing, explains how you can use behavioral science in your marketing strategy.
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BRAND SERP & SEO

How to Transform Your Brand SERP into Your Personal Business Card

Jason Barnard, the brand SERP guy, tells us how we can transform Google's results for our own brand into an extension of our branding.
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CRYPTO

NFTs Can Fight Fraud and Increase Customer Loyalty

David Menard, CEO of Real Items, explains how NFTs are being used for anti-fraud, loss prevention, quality assurance, and even customer loyalty and rewards.
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IOS 15

iOS 15 Is a “Wake Up Call for Email Marketers”

Jaina Mistry, Sr. Manager of Email Marketing at Litmus, and Mandi Moshay, Director of Retention for Common Thread Collective, tell Omnisend why iOS 15 should serve as a wake-up call for email marketers everywhere.
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