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Interviews

Behavioral marketing: Unlocking why your customers do what they do

Behavioral marketing: Unlocking why your customers do what they do

Nancy Harhut, Co-Founder and Chief Creative Officer of HBT Marketing, explains how you can use behavioral science in your marketing strategy.

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iOS 15 is a “wake up call for email marketers”
iOS 15 is a “wake up call for email marketers”
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NFTs can fight fraud and increase customer loyalty
NFTs can fight fraud and increase customer loyalty
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How to transform your brand SERP into your personal business card
How to transform your brand SERP into your personal business card
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Why merchants should prioritize digital channels and first-party data
Why merchants should prioritize digital channels and first-party data
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‘Doing good’ and marketing with a purpose
‘Doing good’ and marketing with a purpose
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Managing risk aversion and accepting failure
Managing risk aversion and accepting failure
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How a great plan can prepare you for the worst
How a great plan can prepare you for the worst
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Small changes today to increase growth tomorrow
Small changes today to increase growth tomorrow
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Long-term strategies for sustainable growth
Long-term strategies for sustainable growth
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Differentiate your brand: Why you need to stand out to succeed
Differentiate your brand: Why you need to stand out to succeed
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Growing brands: How to thrive from humble beginnings
Growing brands: How to thrive from humble beginnings
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Adaptability in ecommerce: The essential lessons to learn
Adaptability in ecommerce: The essential lessons to learn
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Omnichannel retailing: Risks, rewards, & opportunities
Omnichannel retailing: Risks, rewards, & opportunities
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Audience intelligence: How it future-proofs your ecommerce store
Audience intelligence: How it future-proofs your ecommerce store
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How to keep optimizing your ecommerce store through disruption
How to keep optimizing your ecommerce store through disruption
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