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Interviews

Behavioral marketing: Unlocking why your customers do what they do

Behavioral marketing: Unlocking why your customers do what they do

Nancy Harhut, Co-Founder and Chief Creative Officer of HBT Marketing, explains how you can use behavioral science in your marketing strategy.

Differentiate your brand: Why you need to stand out to succeed
Differentiate your brand: Why you need to stand out to succeed
Growing brands: How to thrive from humble beginnings
Growing brands: How to thrive from humble beginnings
Adaptability in ecommerce: The essential lessons to learn
Adaptability in ecommerce: The essential lessons to learn
Omnichannel retailing: Risks, rewards, & opportunities
Omnichannel retailing: Risks, rewards, & opportunities
Audience intelligence: How it future-proofs your ecommerce store
Audience intelligence: How it future-proofs your ecommerce store
How to keep optimizing your ecommerce store through disruption
How to keep optimizing your ecommerce store through disruption
iOS 15 is a “wake up call for email marketers”
iOS 15 is a “wake up call for email marketers”
NFTs can fight fraud and increase customer loyalty
NFTs can fight fraud and increase customer loyalty
How to transform your brand SERP into your personal business card
How to transform your brand SERP into your personal business card
Why merchants should prioritize digital channels and first-party data
Why merchants should prioritize digital channels and first-party data
‘Doing good’ and marketing with a purpose
‘Doing good’ and marketing with a purpose
Managing risk aversion and accepting failure
Managing risk aversion and accepting failure
How a great plan can prepare you for the worst
How a great plan can prepare you for the worst
Small changes today to increase growth tomorrow
Small changes today to increase growth tomorrow
Long-term strategies for sustainable growth
Long-term strategies for sustainable growth