Live

Automation vs human touch: when each actually wins

2026-08-06 14:00:00Z

Automation vs Humans

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About the session

7 out of 10 carts die before checkout, and most of that traffic never even shows up in your recovery stack. Amir Torabi breaks down why campaign-style SMS only reaches 15-25% of shoppers, and how a real, one-to-one conversation reaches the other 55-65% your email and SMS tools can't see.

You will learn:

Why 70-80% of shoppers who enter a phone number at checkout never opt into SMS marketing — and how to reach them anyway
The difference between campaign SMS and conversational SMS, and why one gets a 45% response rate and the other doesn't
How Omnisend MCP feeds live order, segment, and deliverability data into every tool in your stack — including the one having that conversation

Speakers

Amir Torabi

VP of Partnerships

He spent years at Sendlane, where he worked across GTM functions and built scalable systems and playbooks that became operational blueprints for the team. Since then, he's continued to work at the intersection of retention, partnerships, and revenue growth for ecommerce brands

Registration

You’ll get:

Recording

Live access

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