Live

AI in email marketing — what it actually does well, and what it doesn't

2026-10-28 15:00:00Z

AI Email Truths

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About the session

AI has moved into every part of the email stack — writing, segmenting, timing, reporting. Some of it earns its place, some of it just adds a step. Jordan Brannon, President & COO at Coalition Technologies, sorts one from the other based on what he's seen work across hundreds of ecommerce brands.

You will learn:

Where AI reliably saves time in email marketing, and where it quietly costs you results
How brands and agencies are actually using AI day to day, well beyond subject line generation
Which decisions still need a human, and how to keep AI output sounding like your brand

Speakers

Jordan Brannon

President & COO @ Coalition Technologies

For over 10 years, Jordan has led Coalition’s team of experts, generating outstanding outcomes for hundreds of businesses through SEO, PPC Advertising, Web Development and Design, Email Marketing, and Social Media Marketing. Jordan is an annual keynote speaker at the Global eCommerce & Retail Forum and a presenter for BigCommerce, Shopify, Yotpo, and other digital marketing-focused events and conferences.

Registration

You’ll get:

Recording

Live access

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