SMS drives some of the fastest BFCM conversions — if you don't burn out your list first. Here's how to use it without the fatigue.
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SMS drives some of the fastest BFCM conversions — if you don't burn out your list first. Here's how to use it without the fatigue.
Cadence and timing rules for high-stakes BFCM text sends
Pairing SMS with email so channels reinforce instead of compete
Recognizing early fatigue signals (opt-outs, complaint rates) before they escalate
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