Live

How to Build Your BFCM Campaign Plan

48 min

BFCM Campaign Planning

About the session

Black Friday Cyber Monday is one of the biggest opportunities of the year — but a strong BFCM campaign takes more than a few last-minute discounts. In this session, we’ll break down a practical framework for building your BFCM plan, based on hundreds of real-world campaigns.

You will learn:

How to plan your BFCM campaign timing and email/SMS frequency
Which messaging angles to use throughout the BFCM period
How to approach segmentation without overcomplicating your strategy
The most common BFCM mistakes brands make — and how to avoid them

Speakers

JP Charles

Founder & CEO @ Ecommerce Boost

Jean Pascal Charles is the Founder & CEO of Ecommerce Boost, a Melbourne-based agency that helps ecommerce brands grow through Email & SMS marketing, conversion rate optimization (CRO), and growth strategies. He and his team have delivered standout results for clients—including driving a 558% increase in online sales—while championing seamless platform migrations with zero downtime and zero data loss. With deep hands-on expertise across the ecommerce growth stack, Jean Pascal knows how to turn the right tactics into measurable revenue.

Registration

You’ll get:

Recording

Live access

What’s coming up

9 AM CT

Upcoming

Too much or too little? Find your sending sweet spot

Some merchants send twice a month and wonder why revenue is flat. Others blast the full list daily and wonder why deliverability tanked. Jem Morey of The Email Ace breaks down how to find the middle ground where volume and metrics both go up.

2026-10-08 14:00:00Z

9 AM CT

Upcoming

Live email clinic: We're reviewing your BFCM campaigns

Your BFCM emails are ready to send — but are they actually ready to convert? In this live clinic, we'll review real BFCM campaigns submitted by Omnisend merchants and break them down by copy and design.

2026-10-13 14:00:00Z

9 AM CT

Upcoming

Why customers keep buying: The psychology behind repeat purchases

Marketers spend a lot of time asking "why aren't they buying?”, then try to optimize, fix, and troubleshoot. But what if the bigger opportunity is understanding why they ARE buying? When you look at what's already driving repeat purchases, you find patterns rooted in psychology, not just product quality or pricing. This webinar flips the script and helps you learn from what's working — so you can do more of it.

2026-10-15 14:00:00Z

9 AM CT

Upcoming

Your BFCM depends on this: How to fix your email engagement

Your BFCM campaigns are only as strong as the engagement you're walking in with — here's how to get your open and click rates in shape before the season starts.

2026-10-20 14:00:00Z

9 AM CT

Upcoming

Segmentation for BFCM — building high-intent segments before the rush

Stop blasting your full list. Build the segments that let you send fewer, sharper campaigns that convert.

2026-10-22 14:00:00Z

9 AM CT

Upcoming

SMS for last-minute BFCM conversions

SMS drives some of the fastest BFCM conversions — if you don't burn out your list first. Here's how to use it without the fatigue.

2026-10-27 14:00:00Z

10 AM CT

Upcoming

AI in email marketing — what it actually does well, and what it doesn't

AI has moved into every part of the email stack — writing, segmenting, timing, reporting. Some of it earns its place, some of it just adds a step. Jordan Brannon, President & COO at Coalition Technologies, sorts one from the other based on what he's seen work across hundreds of ecommerce brands.

2026-10-28 15:00:00Z

Stay tuned for more future knowledge

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