Live

Inbox to Checkout: The 4Cs framework to get Black Friday-ready

50 min

BFCM Strategy

About the session

Get your brand ready for the busiest shopping season with a proven framework: Compliance, Customers, Checklists, and Commerce. In this webinar, we’ll break down how to stay compliant, engage the right customers, and turn your email list into a revenue engine. Walk away with actionable steps to maximize Black Friday results, without the chaos.

You will learn:

What the 4Cs framework is
How to engage the right customers
How to maximize your BFCM results

Speakers

Vinny O'Brien

Digital Commerce Leader

Vinny advocates for knowing our customers better. He places value on being recognized over tracked. Recognition opens the door to identity without intrusion, loyalty without bribery and experience without surveillance.

Registration

You’ll get:

Recording

Live access

What’s coming up

Yotpo Migration

Upcoming

Yotpo to Omnisend: A Beginner-Friendly Migration Session

Thinking about moving from Yotpo to Omnisend but not sure how? We’ve got you. This live tutorial is designed for growing brands and lean teams — giving you a clear, step-by-step walkthrough of the migration process. We’ll cover key steps, common questions, and how to get set up smoothly with Omnisend. The session includes a live Q&A with our Migration Specialists.

2025-09-15 15:00:00Z

Upcoming

Your BFCM depends on this: How to fix your email engagement

You can’t afford low open rates going into BFCM. This is your moment to clean up your list, re-engage the right subscribers, and boost performance before the season hits. In this session, we’ll walk you through the exact steps to audit your engagement, improve deliverability, and drive better results — just in time for Q4.

2025-09-16 14:00:00Z

Yotpo Migration

Upcoming

Yotpo to Omnisend: A Beginner-Friendly Migration Session

2025-09-17 14:00:00Z

Upcoming

The BFCM-ready abandonment automations: How to set them up right

BFCM brings more traffic — and more abandoned carts. In this session, we’ll show you how to build automated email flows that recover those missed opportunities fast. You’ll walk away with the strategy, structure, and content tips to turn missed checkouts into Q4 revenue.

2025-09-18 14:00:00Z

Yotpo Migration

Upcoming

Yotpo to Omnisend: A Beginner-Friendly Migration Session

2025-09-24 14:00:00Z

Upcoming

Stay Ahead: Omnisend’s Q3 Feature Drop

Exciting updates are here at Omnisend! Join our Sales & Partnership Team as they reveal new features designed to sharpen your email marketing strategy. And of course, we’ll celebrate our glow up!

2025-09-25 14:00:00Z

Upcoming

Spotlight

Deliverability for BFCM: Don’t let your emails go to spam

BFCM is your biggest revenue moment — and email is how you get there. But if your deliverability is off, all that traffic, effort, and budget goes to waste. In this session, we’ll discuss how to prep your strategy to make sure your emails land in inboxes, not spam folders.

2025-09-30 14:00:00Z

Upcoming

Break the creative block: 7 headline creation techniques you can steal

Every great campaign starts with a headline. But when you’re staring at a blank page, finding the right words can feel impossible. In this session, Milda, our Senior Content Marketing Manager, will share 7 timeless headline formulas and show you how to make them work for your ecommerce brand.

2025-10-23 14:00:00Z

Upcoming

Spotlight

Live email clinic: We’re reviewing your BFCM campaigns

This time, we’re putting your BFCM emails in the spotlight. Join our Live Email Clinic where we’ll review real Black Friday campaigns submitted by Omnisend merchants. You’ll hear from two of our in-house experts — Milda, Senior Content Marketing Manager, and Graphic Designer Rasa — as they break down what worked, what didn’t, and what to improve.

2025-10-30 13:00:00Z

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