Live

Inbox to Checkout: The 4Cs framework to get Black Friday-ready

50 min

BFCM Strategy

About the session

Get your brand ready for the busiest shopping season with a proven framework: Compliance, Customers, Checklists, and Commerce. In this webinar, we’ll break down how to stay compliant, engage the right customers, and turn your email list into a revenue engine. Walk away with actionable steps to maximize Black Friday results, without the chaos.

You will learn:

What the 4Cs framework is
How to engage the right customers
How to maximize your BFCM results

Speakers

Vinny O'Brien

Digital Commerce Leader

Vinny advocates for knowing our customers better. He places value on being recognized over tracked. Recognition opens the door to identity without intrusion, loyalty without bribery and experience without surveillance.

Registration

You’ll get:

Recording

Live access

What’s coming up

Upcoming

Smarter segmentation: How to keep BFCM shoppers engaged by doing less

After the BFCM rush, the smartest brands don’t send more — they send better. In this session with Anna Rose Elkins from BAD Marketing, we’ll show you how to keep your new customers engaged through strategic segmentation. You’ll learn how to find your “Goldilocks zone” of engagement, use data to do less but convert more, and plan retention campaigns that actually work.

2025-11-04 15:00:00Z

Upcoming

Beyond the send: How to monitor and optimize your BFCM campaigns

Running campaigns is only half the battle — optimizing them is where the wins happen. Join us to learn how to break down your BFCM reports in Omnisend, avoid the mistakes most brands make, and turn numbers into revenue-driving decisions.

2025-11-05 15:00:00Z

Upcoming

Inbox or spam? How to monitor and protect your deliverability during BFCM

BFCM is noisy — but your emails don’t have to get lost in it. Join Boris, Senior Deliverability & Compliance Manager at Omnisend, and Ashley, Senior Deliverability Engineer at Sinch Mailgun, as they reveal the red flags most brands miss, how to read deliverability reports the right way, and how to adjust before inboxes shut you out this BFCM.

2025-11-11 15:00:00Z

Upcoming

Live giveaway

Don’t stop at BFCM: How to win the gifting season with smarter campaigns

BFCM is only the start of Q4. The real challenge is staying relevant through Christmas, Boxing Day, and the entire gifting season. This webinar gives you the toolkit to optimize deliverability, design, and messaging so your holiday campaigns drive consistent revenue.

2025-11-13 15:00:00Z

Upcoming

Campaign chaos? How Omnisend AI can fix your BFCM fast

The week before BFCM, and we’re not giving up — it’s the time to lock in. In this session, you’ll learn how Omnisend AI can help you finish your campaigns, optimize your targeting, and get ready to drive sales when it matters most.

2025-11-18 15:00:00Z

Upcoming

From one-time to lifetime: BFCM post-purchase flows that drive retention

BFCM brings in a wave of new customers, but most won’t return unless you make the first move. In this session, we’ll show you how to use post-purchase flows and segmentation strategies to turn one-time shoppers into repeat buyers who stick around.

2025-11-20 15:00:00Z

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