Live

One shopper, three channels: email, SMS, and push for BFCM

45 min

Coordinated BFCM Messaging

About the session

Your subscribers don't experience your channels separately. Here's how to orchestrate them so BFCM feels coordinated instead of relentless.

You will learn:

Deciding which message belongs on which channel, and which shouldn't be sent twice
Frequency caps and suppression rules that prevent channel fatigue
Sequencing email, SMS, and push across the BFCM weekend, hour by hour

Speakers

John Pulliam

Sr. Customer Success Manager

He's spent years helping ecommerce brands turn scattered marketing into a system that runs itself. John focuses on the details that quietly compound — timing, segmentation, and flows that keep earning.

Registration

You’ll get:

Recording

Live access

What’s coming up

9 AM CT

Upcoming

Too much or too little? Find your sending sweet spot

Some merchants send twice a month and wonder why revenue is flat. Others blast the full list daily and wonder why deliverability tanked. Jem Morey of The Email Ace breaks down how to find the middle ground where volume and metrics both go up.

2026-10-08 14:00:00Z

9 AM CT

Upcoming

Live email clinic: We're reviewing your BFCM campaigns

Your BFCM emails are ready to send — but are they actually ready to convert? In this live clinic, we'll review real BFCM campaigns submitted by Omnisend merchants and break them down by copy and design.

2026-10-13 14:00:00Z

9 AM CT

Upcoming

Why customers keep buying: The psychology behind repeat purchases

Marketers spend a lot of time asking "why aren't they buying?”, then try to optimize, fix, and troubleshoot. But what if the bigger opportunity is understanding why they ARE buying? When you look at what's already driving repeat purchases, you find patterns rooted in psychology, not just product quality or pricing. This webinar flips the script and helps you learn from what's working — so you can do more of it.

2026-10-15 14:00:00Z

9 AM CT

Upcoming

Your BFCM depends on this: How to fix your email engagement

Your BFCM campaigns are only as strong as the engagement you're walking in with — here's how to get your open and click rates in shape before the season starts.

2026-10-20 14:00:00Z

9 AM CT

Upcoming

Segmentation for BFCM — building high-intent segments before the rush

Stop blasting your full list. Build the segments that let you send fewer, sharper campaigns that convert.

2026-10-22 14:00:00Z

9 AM CT

Upcoming

SMS for last-minute BFCM conversions

SMS drives some of the fastest BFCM conversions — if you don't burn out your list first. Here's how to use it without the fatigue.

2026-10-27 14:00:00Z

10 AM CT

Upcoming

AI in email marketing — what it actually does well, and what it doesn't

AI has moved into every part of the email stack — writing, segmenting, timing, reporting. Some of it earns its place, some of it just adds a step. Jordan Brannon, President & COO at Coalition Technologies, sorts one from the other based on what he's seen work across hundreds of ecommerce brands.

2026-10-28 15:00:00Z

Stay tuned for more future knowledge

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