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Webinars / Reporting & analytics / Beyond the send: Monitor and optimize your BFCM campaigns
Upcoming

Beyond the send: Monitor and optimize your BFCM campaigns

2026-11-19 15:00:00Z

60 min
Zoom
Genevieve Smith
Burak Gündüzalp
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About the session

Running campaigns is only half the battle — optimizing them is where the wins happen. Join us to learn how to break down your BFCM reports in Omnisend, avoid the mistakes most brands make, and turn numbers into revenue-driving decisions.

You will learn

  • How to read your BFCM campaign reports

  • The biggest mistakes brands make when analyzing BFCM results

  • Which metrics actually drive optimization

Speakers
Genevieve Smith
Customer Success Team Manager at Omnisend
12+ years of experience
Expertise: Customer success leadership, email and SMS strategy, customer retention
She works closely with ecommerce brands to help them grow through smarter, more strategic marketing. Whether it’s email, SMS, or both — Genevieve knows how to make it click.
Burak Gündüzalp
Account Expert at Omnisend
4+ years of experience
Expertise: Customer retention, onboarding support, campaign reporting
Burak helps ecommerce brands unlock more value from their marketing. As an Account Expert at Omnisend, he focuses on retention, customer experience, and growth strategies that turn email and SMS into meaningful revenue channels.
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Meet the experts

Karolina Petraškienė
Karolina Petraškienė

Marketing Project Lead at Omnisend

Arnas Zoluba
Arnas Zoluba

Product Education Specialist at Omnisend

Agnė Januškevičiūtė
Agnė Januškevičiūtė

Account Expert at Omnisend

Alyssa Heren
Alyssa Heren

Sr. Customer Success Manager at Omnisend

Bernard Meyer
Bernard Meyer

AI Operations Manager at Omnisend

Boris Pavlov
Boris Pavlov

Lead of Deliverability & Compliance Operations at Omnisend

Desislava Zhivkova
Desislava Zhivkova

Head of Deliverability and Compliance Operations at Omnisend

Gavin Lau
Gavin Lau

Customer Success Manager at Omnisend

John Pulliam
John Pulliam

Sr. Customer Success Manager at Omnisend

Karen Grier
Karen Grier

Agency Success Manager at Omnisend

Kristen Jordan
Kristen Jordan

Sr. Customer Success Manager at Omnisend

Laura Gruodytė
Laura Gruodytė

Account Expert at Omnisend

Marty Bauer
Marty Bauer

Director of Sales and Agency Partnerships at Omnisend

Matias Mancheno
Matias Mancheno

Account Expert at Omnisend

Milda Bernatavičiūtė
Milda Bernatavičiūtė

Sr. Content Marketing Manager at Omnisend

Milvydas Mažonas
Milvydas Mažonas

Creative Studio Director at Omnisend

Monika Smaliukaitė-Gudžiūnė
Monika Smaliukaitė-Gudžiūnė

Sr. Account Expert at Omnisend

Motiejus Didžbalis
Motiejus Didžbalis

Product Manager at Omnisend

Timothy Medlock
Timothy Medlock

Customer Success Manager at Omnisend

Pija Ona Indriūnaitė
Pija Ona Indriūnaitė

Director of Omnisend brand

Rasa Budrytė
Rasa Budrytė

Graphic Designer at Omnisend

Tadas Pukas
Tadas Pukas

Product Manager at Omnisend

Žygimantas Eirošius
Žygimantas Eirošius

Product Manager at Omnisend

Jolanta Gudanaitė
Jolanta Gudanaitė

Sr. Agency Account Expert at Omnisend

Burak Gündüzalp
Burak Gündüzalp

Account Expert at Omnisend

Genevieve Smith
Genevieve Smith

Customer Success Team Manager at Omnisend

Mangirdas Masiulionis
Mangirdas Masiulionis

Sr. Customer Success Manager at Omnisend

Sadie Arnold
Sadie Arnold

Sr. Customer Success Manager at Omnisend

Sydney McCarthy
Sydney McCarthy

Manager of Customer Success Team at Omnisend

Laurel Wolfe
Laurel Wolfe

Sr. Customer Success Manager at Omnisend

Rūta Ramanauskaitė
Rūta Ramanauskaitė

Account Executive at Omnisend

Emory Courtney
Emory Courtney

Sr. Account Expert at Omnisend

Vai
Vai

Agency Onboarding Specialist at Omnisend

Kosta
Kosta

Sr. Agency Partnerships Manager at Omnisend

Justė Cechanavičienė
Justė Cechanavičienė

Product Manager at Omnisend

Darija Grobova
Darija Grobova

PR Team Lead at Omnisend

Deniz İskenderoğlu
Deniz İskenderoğlu

Sr. Onboarding & Migrations Manager at Omnisend

Ally Doyle
Ally Doyle

Sr. Account Executive at Omnisend

Matas Žebrauskas
Matas Žebrauskas

Sr. Account Expert at Omnisend

Josh Hargett
Josh Hargett

Sales Team Manager & Senior Account Executive at Omnisend

Alex Kumlin
Alex Kumlin

Sr. Agency Success Manager at Omnisend

Greg Zakowicz
Greg Zakowicz

Sr. Ecommerce Expert at Omnisend

View all
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Video resources
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Template gallery
Ready-to-use templates for emails
Reports
Reports
Benchmark your performance with industry insights
Tools hub
Tools hub
Essential marketing tools and calculators for better results
Success stories
Success stories
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