Live

The segmentation playbook for record-breaking BFCM sales

2025-10-09 14:00:00Z

Segmentation

Registration

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Recording

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About the session

Black Friday isn't the time to send one-size-fits-all emails. Join us to learn how to identify and activate your best segments — from engaged shoppers to high LTV buyers — with specific strategies for each, proven to drive conversions during peak season.

You will learn:

What the highest-performing segments are going into BFCM
How to tailor your strategy for each segment
The biggest mistakes brands make with segmentation during BFCM

Speakers

Sadie

Senior Account Expert

Sadie helps ecommerce brands unlock the full potential of their marketing. From strategy to execution, She knows how to turn customer data into campaigns that drive clicks, conversions, and long-term growth.

Registration

You’ll get:

Recording

Live access

What’s coming up

Upcoming

Your BFCM depends on this: How to fix your email engagement

You can’t afford low open rates going into BFCM. This is your moment to clean up your list, re-engage the right subscribers, and boost performance before the season hits. In this session, we’ll walk you through the exact steps to audit your engagement, improve deliverability, and drive better results — just in time for Q4.

2025-09-16 14:00:00Z

Yotpo Migration

Upcoming

Yotpo to Omnisend: A Beginner-Friendly Migration Session

Thinking about moving from Yotpo to Omnisend but not sure how? We’ve got you. This live tutorial is designed for growing brands and lean teams — giving you a clear, step-by-step walkthrough of the migration process. We’ll cover key steps, common questions, and how to get set up smoothly with Omnisend. The session includes a live Q&A with our Migration Specialists.

2025-09-17 14:00:00Z

Upcoming

The BFCM-ready abandonment automations: How to set them up right

BFCM brings more traffic — and more abandoned carts. In this session, we’ll show you how to build automated email flows that recover those missed opportunities fast. You’ll walk away with the strategy, structure, and content tips to turn missed checkouts into Q4 revenue.

2025-09-18 14:00:00Z

Yotpo Migration

Upcoming

Yotpo to Omnisend: A Beginner-Friendly Migration Session

2025-09-24 14:00:00Z

Upcoming

Stay Ahead: Omnisend’s Q3 Feature Drop

Exciting updates are here at Omnisend! Join our Sales & Partnership Team as they reveal new features designed to sharpen your email marketing strategy. And of course, we’ll celebrate our glow up!

2025-09-25 14:00:00Z

Upcoming

Spotlight

Deliverability for BFCM: Don’t let your emails go to spam

BFCM is your biggest revenue moment — and email is how you get there. But if your deliverability is off, all that traffic, effort, and budget goes to waste. In this session, we’ll discuss how to prep your strategy to make sure your emails land in inboxes, not spam folders.

2025-09-30 14:00:00Z

Upcoming

Omnisend AI to the rescue: Patch your segments, flows, and forms before BFCM

BFCM is almost here — and your customer journey still has leaks. This session walks you through the fastest way to fix them: with Omnisend AI. You’ll get a step-by-step checklist for using Omnisend’s new features to build smarter segments, uncover missing automations, and launch event-driven signup forms — all before it’s too late.

2025-10-02 14:00:00Z

Upcoming

Dynamic content for BFCM: How to leverage Omnisend Product Recommender

Stop sending the same product to every customer. This webinar shows you how to use Omnisend’s Product Recommender to personalize your emails based on what shoppers are actually browsing and buying. From cross-sells to post-purchase flows, we’ll show you where to use it — and how to make it work.

2025-10-07 14:00:00Z

Upcoming

The BFCM email checklist: How to fix deliverability and unlock more sales

Let’s get your campaigns ready for the most competitive season of the year. In this session, we’ll show you how to fix the silent issues killing your deliverability, clean up your campaign strategy, and use Omnisend’s latest SMS features to drive results when inboxes are overwhelmed.

2025-10-14 14:00:00Z

Upcoming

Break the creative block: 7 headline creation techniques you can steal

Every great campaign starts with a headline. But when you’re staring at a blank page, finding the right words can feel impossible. In this session, Milda, our Senior Content Marketing Manager, will share 7 timeless headline formulas and show you how to make them work for your ecommerce brand.

2025-10-23 14:00:00Z

Upcoming

Spotlight

Live email clinic: We’re reviewing your BFCM campaigns

This time, we’re putting your BFCM emails in the spotlight. Join our Live Email Clinic where we’ll review real Black Friday campaigns submitted by Omnisend merchants. You’ll hear from two of our in-house experts — Milda, Senior Content Marketing Manager, and Graphic Designer Rasa — as they break down what worked, what didn’t, and what to improve.

2025-10-30 14:00:00Z

Stay tuned for more future knowledge

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