Live

The segmentation playbook for record-breaking BFCM sales

45 min

Segmentation

About the session

Black Friday isn't the time to send one-size-fits-all emails. Join us to learn how to identify and activate your best segments — from engaged shoppers to high LTV buyers — with specific strategies for each, proven to drive conversions during peak season.

You will learn:

What the highest-performing segments are going into BFCM
How to tailor your strategy for each segment
The biggest mistakes brands make with segmentation during BFCM

Speakers

Sadie

Senior Account Expert

Sadie helps ecommerce brands unlock the full potential of their marketing. From strategy to execution, She knows how to turn customer data into campaigns that drive clicks, conversions, and long-term growth.

Registration

You’ll get:

Recording

Live access

What’s coming up

Upcoming

Smarter segmentation: How to keep BFCM shoppers engaged by doing less

After the BFCM rush, the smartest brands don’t send more — they send better. In this session with Anna Rose Elkins from BAD Marketing, we’ll show you how to keep your new customers engaged through strategic segmentation. You’ll learn how to find your “Goldilocks zone” of engagement, use data to do less but convert more, and plan retention campaigns that actually work.

2025-11-04 15:00:00Z

Upcoming

Beyond the send: How to monitor and optimize your BFCM campaigns

Running campaigns is only half the battle — optimizing them is where the wins happen. Join us to learn how to break down your BFCM reports in Omnisend, avoid the mistakes most brands make, and turn numbers into revenue-driving decisions.

2025-11-05 15:00:00Z

Upcoming

Inbox or spam? How to monitor and protect your deliverability during BFCM

BFCM is noisy — but your emails don’t have to get lost in it. Join Boris, Senior Deliverability & Compliance Manager at Omnisend, and Ashley, Senior Deliverability Engineer at Sinch Mailgun, as they reveal the red flags most brands miss, how to read deliverability reports the right way, and how to adjust before inboxes shut you out this BFCM.

2025-11-11 15:00:00Z

Upcoming

Live giveaway

Don’t stop at BFCM: How to win the gifting season with smarter campaigns

BFCM is only the start of Q4. The real challenge is staying relevant through Christmas, Boxing Day, and the entire gifting season. This webinar gives you the toolkit to optimize deliverability, design, and messaging so your holiday campaigns drive consistent revenue.

2025-11-13 15:00:00Z

Upcoming

Campaign chaos? How Omnisend AI can fix your BFCM fast

The week before BFCM, and we’re not giving up — it’s the time to lock in. In this session, you’ll learn how Omnisend AI can help you finish your campaigns, optimize your targeting, and get ready to drive sales when it matters most.

2025-11-18 15:00:00Z

Upcoming

From one-time to lifetime: BFCM post-purchase flows that drive retention

BFCM brings in a wave of new customers, but most won’t return unless you make the first move. In this session, we’ll show you how to use post-purchase flows and segmentation strategies to turn one-time shoppers into repeat buyers who stick around.

2025-11-20 15:00:00Z

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