About the video
Learn how to set up email marketing automation. Omnisend can help you automate your email marketing efforts on Shopify. In this tutorial, we’ll cover everything you need to know to set up and use Omnisend to boost your email marketing strategy. This email automation tool is perfect for Shopify merchants who want to increase their customer base and grow their business. By using Omnisend, you can easily create and send welcome messages, automated sales emails and more.
➡ By the end of this video, you’ll know how to use Omnisend to generate leads from your Shopify store, and you’ll be able to start marketing your business like a pro!
➡ An automated email workflow frees up your time, contacting your subscribers while allowing you to focus on other tasks. It also gives a consistent experience for your visitors, ensuring that everyone receives the same welcome or confirmation email, the same prompt to leave a review, or personalized product recommendations based on their behavior.
➡ The best strategy will have multiple marketing workflows that are triggered by different behaviors. For example, a welcome automation workflow would be sent to new subscribers whereas a cart abandonment workflow would be sent to visitors who added items to their cart and left without purchasing. In these instances, the recipients would need very different messages.
Video details:
- Email automation, marketing results, workflow optimization, email marketing
- 11:54 min