Email campaign benchmark calculator

Want to see how Omnisend customers in different industries perform, or how your brand compares? Use this tool to explore average click rates, open rates, conversion rates, and average order values across various industries and ecommerce platforms.

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Average open rate

Average open rate Average click rate Average conversion rate

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brands

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open rate

* Data is not available for all industries on all platforms. This data is for educational purposes only, and not a guarantee of future results. The data was collected from January 1, 2023, and January 1, 2025.

39%

Of Omnisend sales
From automation alone

45%

Email campaign
open rates

1.9x

Revenue growth in one
year with Omnisend

+$100K

Growth in monthly
revenue

77%

Year-over-year BFCM
revenue increase from Omnisend

How to use email benchmark calculator

This tool lets you filter data by industry and ecommerce platform to uncover email performance benchmarks. Select the metric you want to explore — open rate, click rate, conversion rate, or average order value — and compare your results against data from thousands of Omnisend customers

It gives you real-world data to refine your strategy or prove your performance to stakeholders.

Why it matters

Benchmarks give you context. If your open rate is 21%, is that good? It depends on your industry, audience, and platform. This tool eliminates the guesswork so you can:

Spot gaps in your email strategy
Set realistic goals for your team
Track improvements over time
Back up your decisions with data

About the data

These benchmarks are based on aggregated performance data from Omnisend customers between January 1, 2023, and January 1, 2025. While actual results will vary by brand, this offers a grounded view of typical performance across industries and platforms.

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