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Want to see how Omnisend customers in different industries perform, or how your brand compares? Use this tool to explore average click rates, open rates, conversion rates, and average order values across various industries and ecommerce platforms.
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* Data is not available for all industries on all platforms. This data is for educational purposes only, and not a guarantee of future results. The data was collected from January 1, 2023, and January 1, 2025.
This tool lets you filter data by industry and ecommerce platform to uncover email performance benchmarks. Select the metric you want to explore — open rate, click rate, conversion rate, or average order value — and compare your results against data from thousands of Omnisend customers
It gives you real-world data to refine your strategy or prove your performance to stakeholders.
Benchmarks give you context. If your open rate is 21%, is that good? It depends on your industry, audience, and platform. This tool eliminates the guesswork so you can:
These benchmarks are based on aggregated performance data from Omnisend customers between January 1, 2023, and January 1, 2025. While actual results will vary by brand, this offers a grounded view of typical performance across industries and platforms.
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