Sell more with better email & SMS

Get ecommerce-focused email & SMS marketing that makes it easier to grow your brand, get sales & build better relationships.

Start free

Drive sales on autopilot with ecommerce-focused features

See Features

The 7 best MailerLite alternatives for 2023 (Free & paid)

Reading Time: 9 minutes

Think that MailerLite is the best and most affordable email marketing solution for all types of businesses?

Truth is: you’re wrong. If you do your research, you’ll find at least one MailerLite alternative for your unique business needs. There are tons of other platforms that offer something different and more valuable and may be the right fit for you.

No one tool can meet the needs of every customer. While MailerLite is a great basic email marketing tool for small businesses, it may not be the right fit for your business.

In this post, you’ll find some of the best MailerLite alternatives for different needs.

What does MailerLite have to offer?

Here are some of the pros and cons of MailerLite to give you a quick summary of what it has to offer.

Affordable pricing for small businessesFree plan has limited features
Simple, user-friendly interfaceLacks advanced email marketing features
Free plan with all basic featuresBasic reporting, not in-depth
High deliverability rates (~95%)Not suited for large businesses
Generous monthly email limitsPrice increases with no. of subscribers

Overall, Mailerlite is a decent email marketing tool with all essential features, without any bells and whistles. If you’re looking for more advanced features and omnichannel features, then try a MailerLite alternative, instead.

MailerLite alternatives: overview

Here’s a quick summary of the various MailerLite alternatives listed in this post and what they offer.

AlternativeBest known forFree planPaid plansCustomer support
OmnisendEcommerce featuresYesFrom $16/mo24/7 email and chat support for all plans, priority support for top-tier plan
Brevo (Sendinblue)Easier contact management with CRMYesFrom $25/moEmail support for all paid plans, phone support for higher-tier plans
MailchimpComplete email marketing suiteYesFrom $9.36/moEmail & chat for paid plans, 30-day email support for free plan
Constant ContactSocial media and SEO combined with emailsNoFrom $12/moLive chat and phone support with all plans
ActiveCampaignSolutions for both B2B and B2C usersNoFrom $29/moLive chat support with all plans
GetResponseUnique ecommerce featuresYesFrom $19/mo24/7 email and live chat support with all plans
ConvertkitGreat features for content creatorsYesFrom $15/moLive chat & email support on paid plans

Now, let’s discuss each of these MailerLite alternatives in detail.

1. Omnisend

G2 rating: 4.5/5

Shopify rating: 4.8/5

Mailerlite alternative Omnisend

When comparing MailerLite and Omnisend to decide why Omnisend is a good MailerLite alternative, we must start by comparing their free plans. After all, you’ll try these MailerLite alternatives before you switch to a new tool.

Here are some additional features that Omnisend offers on its free plan that MailerLite doesn’t:

  • Customizable newsletter templates to create engaging newsletters in no time
  • A custom, easy-to-use HTML editor
  • Promotional popups and forms to build your email lists
  • Clickmaps to see how your subscribers are interacting with your emails
  • Option to send a repeated email to recipients who didn’t open the first one
  • 60 SMS and 500 web push notifications

Apart from this, Omnisend offers the following features on the free plan:

  • Email templates
  • Pre-built workflows and automation
  • Discount coupon codes
  • Facebook Custom Audiences and Google Customer Match
  • Gamification signup form Wheel of Fortune

Now, let’s discuss some of the main features and ecommerce-specific features offered by Omnisend, which make it a great alternative to MailerLite.

Main features

Unlike MailerLite, Omnisend goes beyond email marketing and offers omnichannel marketing options, such as SMS marketing and push notifications. 

Even in terms of email marketing features, MailerLite offers only the essential features while most MailerLite alternatives on this list offer more advanced features.

Here are some of the main features offered by Omnisend:

  • Email marketing automation, including pre-built workflows
  • High-converting landing pages to direct users to take action
  • Sign-up forms and smart pop-ups for list building

Check out these customer reviews for Omnisend.

Ecommerce features

Both MailerLite and Omnisend offer ecommerce features, such as supporting an ecommerce store and integrating with ecommerce platforms like Shopify and WooCommerce.

Let’s compare some of the common features to see which tool fairs better.

  • Email design with product picker: With Omnisend, you can add products to your emails directly from your website, which simplifies the email creation process for your ecommerce marketing emails.
  • Segmentation and targeting: While MailerLite offers some targeting options in higher-tier plans, Omnisend offers more in-depth targeting features with all plans. It can, for example, help you segment audiences based on transactional events and purchase behaviors, such as the items they’re buying, their purchase recency, etc.
  • List building: Again, MailerLite does provide basic options, but Omnisend takes your list-building to the next level with gamification. With features like teasers, Wheel of Fortune, and other types of engaging pop-ups and forms, you can easily capture the contact details of your site visitors.

Other ecommerce features offered by Omnisend include product recommendations, unique discount codes, and more.

Overall, Omninsend offers more comprehensive and advanced features across all plans, compared to MailerLite.

Design engaging emails with Omnisend’s intuitive email builder.
Start free


Omnisend is priced higher because it offers more features, including SMS marketing and web push notifications. So, if you’re looking for an Omnichannel marketing solution, Omnisend is the best MailerLite alternative for you.

Free$0 with unlimited ecommerce featuresFree$0 with limited features
Standard$16/monthGrowing Business$10/month

Customer support

Both MailerLite and Omnisend offer 24/7 live chat and email support, but Omnisend offers 24/7 priority support to its high-value customers. Omnisend is known for its award-winning customer support and quick responses.

💡 Check out the detailed Omnisend vs MailerLite comparison to make the right choice.

2. Brevo (formerly Sendinblue)

G2 rating: 4.5/5

Shopify rating: 2.7/5


Brevo (earlier Sendinblue) is one of the popular email marketing platforms and is a great MailerLite alternative.

What makes it better than MailerLite is its comprehensive suite of sales and marketing features. While MailerLite is a great email marketing tools with basic features, Brevo is a complete marketing solution.

In its free plan it offers 300 emails per day, customizable templates, a drag-and-drop email builder, and transactional emails. One additional feature it offers that MailerLite doesn’t is SMS & WhatsApp marketing.

Brevo also has a built-in CRM that allows you to manage your deals and sales pipelines.

Here are some of the most notable features of Brevo:

  • Customizable templates
  • Drag & drop email builder
  • Marketing automation
  • A/B testing
  • Send time optimization
  • Advanced integrations


Please note that Brevo’s prices grow with the number of emails (above 20K) and MailerLite’s grows by number of subscribers.

Starter$25/month for unlimited contactsGrowing Business$10/month for 1000 subscribers
Business$65/month for unlimited contactsAdvanced$21/month for 1000 subscribers

Customer support

For Business and Brevo+ plans, Brevo offers phone support, while MailerLite only offers live chat and email support.

💡 Check out the detailed Omnisend vs Brevo comparison to make the right choice.

3. Mailchimp

G2 rating: 4.3/5

Shopify rating: 3.5/5


As with other MailerLite alternatives, Mailchimp offers a lot more than basic email marketing. 

In its free plan, Mailchimp offers 1000 monthly emails, basic analytics, forms, landing pages, and 300+ integrations. It also offers a creative assistant that automatically imports your branding to your email campaigns, something that MailerLite doesn’t offer.

As part of its paid plans, Mailchimp offers a comprehensive set of email marketing features, such as:

  • Automated and pre-built journeys
  • Custom-coded templates
  • Advanced and predictive segmentation
  • Dynamic content and content optimizer
  • Multivariate testing

The key drawbacks are that it does not offer SMS and other forms of marketing and is still quite expensive, as the price and monthly email limit increase with the number of contacts.


If you’re looking for a lightweight basic email marketing tool then MailerLite is great. However, if you want an advanced, enterprise-grade, premium email marketing tool, then Mailchimp is a better alternative to MailerLite.

Essentials$9.36/month for 500 contactsGrowing Business$10/month for 1000 subscribers
Standard$13.98/month for 500 contactsAdvanced$21/month for 1000 subscribers
Premium$279.68/month for 500 contactsEnterpriseCustom

If you want more marketing features, beyond email marketing, neither of these is great. Consider other MailerLite alternatives like Omnisend and Brevo for that.

Customer support

Mailchimp offers 24/7 email and live chat support with all paid plans and priority support with the highest-tier plan. 

💡 Check out our post on Mailchimp alternatives to find other great tools that you can use.

4. Constant Contact

G2 rating: 4/5

Shopify rating: 2.8/5

Constant Contact

What makes Constant Contact a great alternative to MailerLite?

It combines the power of social media marketing, advertising, and SEO, with email marketing to be an omnichannel marketing platform. 

Another thing that sets Constant Contact apart from other MailerLite alternatives is its AI content recommendation feature, which is currently in Beta testing.

While this tool does not offer a free plan, it does offer a 60-day free trial option with usage limits that you can use to test its features and user interface. It also offers a 30-day money-back guarantee.

Here are some of the key features that it offers:

  • Email templates, A/B testing, and resend options
  • Social media marketing and advertising
  • Pre-built email automation templates
  • Email segmentation and dynamic content
  • Search engine optimization

It also offers SMS marketing as an add-on with paid plans, starting at $10 per month.


increases with booth number of contacts and the number of monthly emails, so be sure to calculate the right pricing based on your requirements.

Constant ContactMailerLite
Lite$12/month for 500 contactsGrowing Business$10/month for 1000 subscribers
Standard$35/month for 500 contactsAdvanced$21/month for 1000 subscribers
Premium$80/month for 500 contactsEnterpriseCustom

Customer support

Constant Contact offers live chat and phone support to all its customers.

💡 Check out our article on Constant Contact alternatives to find more platforms.

5. ActiveCampaign

G2 rating: 4.5/5

Shopify rating: 4.4/5


If you’re looking for an all-in-one marketing automation solution, ActiveCampaign is a great MailerLite alternative to try. It has email marketing, marketing automation,  and sales CRM capabilities. 

However, you’ll need to go for bundled packages to get the sales CRM product. Everything else, you’ll get within its “marketing” plans.

Unlike most other MailerLite alternatives, it does not offer a free plan. Also, SMS is available as an add-on with higher-tier plans and is not available with the Lite plan.

Here are some of its most notable features:

  • Email, SMS, and marketing automation
  • Drag-and-drop email designer
  • Forms and landing pages
  • Ecommerce platform integrations
  • 870+ Integrations with other tools
  • 850+ automation recipes and workflows
  • Lead scoring and segmentation
  • 150+ email templates


The number of monthly emails and contact limits are not clearly disclosed on the website, so ask their team before you make a purchase.

Lite$29/month billed yearlyGrowing Business$10/month for 1000 subscribers
Plus$49/month billed yearlyAdvanced$21/month for 1000 subscribers
Professional$149/month billed yearlyEnterpriseCustom

Customer support

ActiveCampaign offers 24/7 email and live chat support with all paid plans.

🔍 Want to find similar tools? Check out these ActiveCampaign alternatives.

6. GetResponse

G2 rating: 4.2/5

Shopify rating: 1.5/5


Want to engage your customers on multiple channels? GetResponse is a great MailerLite alternative for you. 

It allows you to engage your customers with emails, SMS, web push notifications, live chat, pop-ups, and forms. It also offers great list-building features like highly-optimized landing pages with sign-up forms and A/B testing options.

When you compare its free plan with MailerLite, you’ll find that it offers more features, such as SEO, 2,500 monthly newsletters, predesigned templates, automation, autoresponders, and more. 

However, access to premium features is only for 30 days, after which it will be limited to basic features.

It boasts a 99% deliverability rate, making it a great MailerLite alternative.

Here are some of the features that it offers:

  • AI email generator
  • Autoresponders
  • Send-time optimization
  • Visual workflow builder
  • Advanced trigger-based emails
  • List building features
  • Multi-channel marketing
  • Segmentation and list management
  • Lead magnet funnels
  • Ecommerce-specific features
  • Website builder
  • Advertising, webinars, and conversion funnels

Please note that SMS marketing is only available with the highest-tier plan.


Price increases with number of contacts.

Email marketing$19/month for 1000 contactsGrowing Business$10/month for 1000 subscribers
Marketing automation$59/month for 1000 contactsAdvanced$21/month for 1000 subscribers
Ecommerce marketing$119/month for 1000 contactsEnterpriseCustom
MAX and MAX2Custom

Customer support

GetResponse offers 24/7 email and live chat support with all plans. For the MAX2 plan, customers will also get a dedicated Customer Experience Manager and priority support.

7. ConvertKit

G2 rating: 4.5/5


ConvertKit markets itself as a marketing hub for creators to grow their audiences.

In its free plan, ConvertKit offers unlimited forms, landing pages, and broadcasts, making it an excellent alternative to MailerLite. However, it offers only community support for the free plan customers.

When it comes to paid plans, both MailerLite and ConvertKit offer similar features, except that the latter is more focused on helping creators grow. It can, for example, let you sell subscriptions and digital products.

You can send paid newsletters, sell online courses, etc. using ConvertKit’s creator tools.

Here are the key features that it offers:

  • Landing page and forms templates
  • Customizable email templates
  • Audience tagging and segmentation
  • Option to sell digital products and subscriptions
  • Email automation and visual workflow builder
  • Newsletter referral system
  • Subscriber engagement scoring
  • Conditional email content
  • Use Liquid to show different content to subscribers based on the tags they have, showing only leads product pitches for example.
  • Resend campaigns for unopened emails


Price increases with the number of contacts. The number of monthly emails per plan is not clearly disclosed on the website.

Creator$15/month for 300 subscribersGrowing Business$10/month for 1000 subscribers
Creator Pro$29/month for 300 subscribersAdvanced$21/month for 1000 subscribers

Though the prices are higher than MailerLite, it’s creator-focused features make it a perfect MailerLite alternative for solopreneurs and creators. 

Customer support

It offers community support with the free plan, live chat and email support with the Creator plan, and priority support with the Creator Pro plan.

Ready to choose the best MailerLite alternative for your business?

Check out this list of MailerLite alternatives to find the one that perfectly suits your needs.

If you’re looking for an all-in-one marketing solution that combines the power of SMS and email marketing, along with great ecommerce features, you must consider Omnisend.

Omnisend is the perfect MailerLite alternative for ecommerce brands of all sizes.

Run high-converting email and SMS marketing campaigns with Omnisend’s suite of powerful marketing tools.
Try it for free
Richard White
Article by
Richard White

Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.

related features
These are the Omnisend features that can help you get the results mentioned in the article.

related features
These are the Omnisend features that can help you get the results mentioned in the article.

Want more sales?

Omnisend has everything you need to succeed.

Start free now No Credit Card needed.