10 best MailerLite alternatives & competitors in 2024

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MailerLite has been a popular choice for email marketing for a long time, and this is testament to its impressive suite of features. 

However, it might not be suitable for all businesses and there are multiple alternatives available that may be more beneficial for various business sizes.

Whether you’ve outgrown the features of MailerLite, need advanced automation functionalities, or are simply looking for something more affordable, you’re sure to find one that suits your needs. 

In this post, we’ll introduce 10 best MailerLite alternatives in 2024, including custom ratings, ecommerce features, and pricing plans.

List of the best MailerLite alternatives

1. Omnisend

G2 rating: 4.6/5

Shopify rating: 4.8/5

When looking to see why Omnisend is a good MailerLite alternative, we must start by comparing their free plans. After all, you’ll try these MailerLite competitors before you switch to a new tool.

Here are some additional features that Omnisend offers on its free plan that MailerLite doesn’t:

• Customizable newsletter templates to create engaging newsletters in no time
• A custom, easy-to-use HTML editor
• Promotional popups and forms to build your email lists
• Clickmaps to see how your subscribers are interacting with your emails
• Repeated emails for recipients who didn’t open your first email
• 60 SMS and 500 web push notifications

In addition, Omnisend offers the following features on the free plan:

• Email templates
• Pre-built workflows and automation
• Discount coupon codes
• Facebook Custom Audiences and Google Customer Match
• A Wheel of Fortune gamification signup form

Now, let’s discuss some of the main features and ecommerce-specific features offered by Omnisend, which make it a great alternative to MailerLite.

Main features

Unlike MailerLite, Omnisend goes beyond email marketing. It offers omnichannel marketing options, such as SMS marketing and push notifications. 

Even in terms of email marketing features, MailerLite offers only the basic features while most MailerLite alternatives on this list offer more advanced features.

Here are some of the main features offered by Omnisend:

• Email marketing automation, including pre-built workflows
• High-converting landing pages to direct users to take action
• Signup forms and smart popups for list building

Ecommerce features

Both MailerLite and Omnisend offer ecommerce features, such as supporting an ecommerce store and integrating with ecommerce platforms like Shopify and WooCommerce.

Let’s compare some of the common features to see which tool fares better:

• Email design with product picker: With Omnisend, you can add products to your emails directly from your website. This simplifies email creation for your ecommerce marketing emails
• Segmentation and targeting: While MailerLite offers some targeting options in higher-tier plans, Omnisend offers more in-depth targeting features with all plans. For example, it can help you segment audiences based on transactional events and purchase behaviors
• List building: Again, MailerLite does provide basic options, but Omnisend takes list-building to the next level with gamification. With features like teasers, Wheel of Fortune, and other types of engaging popups and forms, you can easily capture leads

Other ecommerce features offered by Omnisend include product recommendations, unique discount codes, and more.

Overall, Omnisend offers more comprehensive and advanced features across all plans, compared to MailerLite.

Pricing

Omnisend is priced higher because it offers more features, including SMS marketing and web push notifications. So, if you’re looking for an Omnichannel marketing solution, Omnisend is the best MailerLite alternative for you.

	Omnisend		MailerLite
Standard	$16/month for 500 contacts	Growing Business	$10/month for 500 subscribers
Pro	$59/month for 2,500 contacts	Advanced	$20/month for 500 subscribers
		Enterprise	Custom

Customer support

Both MailerLite and Omnisend offer 24/7 live chat and email support, but Mailerlite restricts this to its higher plans. Free users have 30 days of email and chat support, while its Growing Business customers have 24/7 email support. 

In comparison, Omnisend offers award-winning 24/7 support to all of its customers, including those on the Free plan.

2. Brevo (formerly Sendinblue)

G2 rating: 4.5/5

Shopify rating: 3.5/5

Brevo (earlier Sendinblue) is another of the popular email marketing platforms and is a great MailerLite alternative.

What makes it better than MailerLite is its comprehensive suite of sales and marketing features. While MailerLite is a great email marketing tools with basic features, Brevo is a complete marketing solution.

Brevo’s free plan offers 300 emails/day, customizable templates, a drag-and-drop email builder, and transactional emails. One additional feature it offers that MailerLite doesn’t is SMS and WhatsApp marketing.

Brevo also has a built-in CRM that allows you to manage your deals and sales pipelines.

Here are some of the most notable features of Brevo:

• Customizable templates
• Drag-and-drop email builder
• Marketing automation
• A/B testing
• Send time optimization
• Advanced integrations

Pricing

Brevo’s pricing grows with the number of emails sent, while MailerLite prices grow by the number of subscribers.

	Brevo		MailerLite
Starter	$9/month for 5,000 emails	Growing Business	$10/month for 500 subscribers
Business	$18/month for 5,000 emails	Advanced	$20/month for 500 subscribers
Enterprise	Custom	Enterprise	Custom

Customer support

For Business and Enterprise plans, Brevo offers phone support, while MailerLite only offers live chat and email support.

3. EngageBay

G2 rating: 4.6/5

Shopify rating: 5/5

EngageBay is an affordable all-in-one marketing, sales, and customer support software, making it a great MailerLite alternative for small businesses, startups, and solopreneurs. 

What makes EngageBay better than MailerLite is that while MailerLite is a basic email marketing software, EngageBay offers a whole suite of features to align marketing, sales, and support teams. 

EngageBay’s free plan offers a myriad of features to help businesses get started. You get 250 contacts, lists, forms, email templates, autoresponders, segmentation, predictive lead scoring, live chat, dashboards, and integrations. 

Here are some of the best features of EngageBay:

• Unified CRM
• Multistep visual workflow builder
• Landing pages and email templates
• BigCommerce, WooCommerce, and Shopify integrations
• Canned responses, autoresponders, and live chat
• Customizable dashboards
• Activity timelines
• 360-degree customer view
• A/B testing

Pricing

EngageBay offers a free plan for 250 contacts and 1,000 emails/month. The paid plans include: 

	EngageBay		MailerLite
Basic	$14.99/month for 500 contacts	Growing Business	$10/month for 500 subscribers
Growth	$64.99/month for 5,000 contacts	Advanced	$20/month for 500 subscribers
Pro	$119.99/month for unlimited contacts	Enterprise	Custom

Customer support

EngageBay offers chat and email support and free migration for all plans. Top-tier plans, Growth and Pro, get priority support, onboarding services, and a dedicated account manager.

4. Mailchimp 

G2 rating: 4.4/5

Shopify rating: 3.2/5

As with other MailerLite competitors, Mailchimp offers a lot more than basic email marketing. 

In its free plan, Mailchimp offers 1000 monthly emails, basic analytics, forms, landing pages, and 300+ integrations. It also offers a creative assistant that automatically imports your branding to your email campaigns, something that MailerLite doesn’t offer.

As part of its paid plans, Mailchimp offers a comprehensive set of email marketing features, such as:

• Automated and pre-built journeys
• Custom-coded templates
• Advanced and predictive segmentation
• Dynamic content and content optimizer
• Multivariate testing
• Integrations with 300+ apps
• Customer journey builder
• Custom reports
• Popup forms
• Content studio
• Anomaly detection and comparative reporting
• Generative AI

The key drawbacks are that it does not offer SMS or other forms of marketing, and is still quite expensive, as the price and monthly email limit increase with the number of contacts.

Pricing

If you’re looking for a lightweight basic email marketing tool then MailerLite is great. However, if you want an advanced, enterprise-grade, premium email marketing tool, then Mailchimp is a better alternative to MailerLite.

	Mailchimp		MailerLite
Essentials	$13/month for 500 contacts	Growing Business	$10/month for 500 subscribers
Standard	$20/month for 500 contacts	Advanced	$20/month for 500 subscribers
Premium	$350/month for 10,000 contacts	Enterprise	Custom

The pricing is quite similar to MailerLite. However, its generative AI features and data-driven optimization tools gives it an edge among businesses with advanced needs. 

Customer support

Mailchimp’s free plan offers email support for the first 30 days. For paid plans, you’ll gain access to 24/7 email and chat support. Lastly, the Premium plan provides phone and priority support.

5. Constant Contact

G2 rating: 4/5

Shopify rating: 3/5

What makes Constant Contact a great alternative to MailerLite?

It combines the power of social media marketing, advertising, and SEO, with email marketing to be an omnichannel marketing platform. 

Another thing that sets Constant Contact apart from other MailerLite alternatives is its AI content recommendation feature, which is currently in Beta testing.

While this tool doesn’t offer a free plan, it does include a 14-day free trial option with usage limits so users can test its features and user interface. It also offers a 30-day money-back guarantee.

Here are some of the key features that it offers:

• Email templates, A/B testing, and resend options
• Social media marketing and advertising
• Pre-built email automation templates
• Email segmentation and dynamic content
• Search engine optimization

It also offers SMS marketing as an add-on to paid plans, starting at $10/month.

Pricing

The price increases with the number of contacts, so be sure to calculate the right pricing based on your requirements.

	Constant Contact		MailerLite
Lite	$12/month for 500 contacts	Growing Business	$10/month for 500 subscribers
Standard	$35/month for 500 contacts	Advanced	$20/month for 500 subscribers
Premium	$80/month for 500 contacts	Enterprise	Custom

Customer support

Constant Contact offers live chat and phone support to all users.

6. ActiveCampaign

G2 rating: 4.5/5

Shopify rating: 4.4/5

If you’re looking for an all-in-one marketing automation solution, ActiveCampaign is a great MailerLite alternative to try. It has email marketing, marketing automation, and sales CRM capabilities. 

However, you’ll need to go for bundled packages to get the sales CRM product. Everything else, you’ll get within its “marketing” plans.

Unlike most other MailerLite alternatives, it does not offer a free plan. Also, SMS is available as an add-on with higher-tier plans and is not available with the Lite plan.

Here are some of its most notable features:

• Email, SMS, and marketing automation
• Drag-and-drop email designer
• Forms and landing pages
• Ecommerce platform integrations
• 900+ integrations with other tools
• 900+ automation recipes and workflows
• Lead scoring and segmentation
• 250+ email templates

Pricing

The price of each plan increases with the number of contacts.

	ActiveCampaign		MailerLite
Starter	$15/month for 1,000 contacts	Growing Business	$10/month for 500 subscribers
Plus	$49/month for 1,000 contacts	Advanced	$20/month for 500 subscribers
Pro	$79/month for 1,000 contacts	Enterprise	Custom
Enterprise	$145/month for 1,000 contacts

Customer support

Like MailerLite, ActiveCampaign offers 24/7 email and live chat support with all paid plans.

7. GetResponse

G2 rating: 4.3/5

Shopify rating: 1.9/5

Want to engage your customers on multiple channels? GetResponse is a great MailerLite alternative for you. 

It allows you to engage your customers with emails, SMS, web push notifications, live chat, pop-ups, and forms. It also offers great list-building features like highly-optimized landing pages with sign-up forms and A/B testing options.

When you compare its free plan with MailerLite, you’ll find that it offers more features, such as SEO, 2,500 monthly newsletters, predesigned templates, automation, autoresponders, and more. 

However, access to premium features is only for 30 days, after which it will be limited to basic features.

It boasts a 99% deliverability rate, making it a great alternative to MailerLite.

Here are some of the features that it offers:

• AI email generator
• Autoresponders
• Send-time optimization
• Visual workflow builder
• Advanced trigger-based emails
• List building features
• Multi-channel marketing
• Segmentation and list management
• Lead magnet funnels
• Ecommerce-specific features
• Website builder
• Advertising, webinars, and conversion funnels

Please note that SMS marketing is only available with the highest-tier plan.

Pricing

Price increases with number of contacts.

	GetResponse		MailerLite
Email marketing	$19/month for 1,000 contacts	Growing Business	$10/month for 500 subscribers
Marketing automation	$59/month for 1,000 contacts	Advanced	$20/month for 500 subscribers
Ecommerce marketing	$119/month for 1,000 contacts	Enterprise	Custom
GetResponse MAX	Custom pricing

Customer support

GetResponse offers 24/7 email and live chat support with all plans. For the GetResponse MAX plan, customers will also get a dedicated customer experience manager and priority support.

8. ConvertKit

G2 rating: 4.4/5

ConvertKit markets itself as a marketing hub for creators to grow their audiences.

In its free plan, ConvertKit offers unlimited forms, landing pages, and broadcasts, making it an excellent alternative to MailerLite. However, it offers only community support for the free plan customers.

When it comes to paid plans, both MailerLite and ConvertKit offer similar features, except that the latter is more focused on helping creators grow. It can, for example, let you sell subscriptions and digital products.

You can send paid newsletters, sell online courses, etc. using ConvertKit’s creator tools.

Here are the key features that it offers:

• Landing pages and forms templates
• Customizable email templates
• Audience tagging and segmentation
• Option to sell digital products and subscriptions
• Email automation and visual workflow builder
• Newsletter referral system
• Subscriber engagement scoring
• Conditional email content
• Use Liquid to show personalized content based on tags
• Resend campaigns for unopened emails

Pricing

Price increases with the number of contacts. The number of monthly emails per plan is not clearly disclosed on the website.

	ConvertKit		MailerLite
Creator	$29/month for 1,000 subscribers	Growing Business	$10/month for 500 subscribers
Pro	$59/month for 1,000 subscribers	Advanced	$20/month for 500 subscribers
		Enterprise	Custom

Though the prices are higher than MailerLite, its creator-focused features make it a perfect MailerLite alternative for solopreneurs and creators. 

Customer support

Community support is available 24/7 with the Free and Creator plans, while the Pro plan includes 24/7 priority support.

9. Moosend

G2 rating: 4.6/5

Combining the power of email marketing with automation features, Moosend is a MailerLite alternative that’s suitable for growing businesses.

With Moosend’s free plan, you’re limited to 1,000 subscribers, which is similar to MailerLite. However, you can only set up one automation workflow and create one landing page, whereas MailerLite lets you create up to 10 landing pages. 

The automation features on Moosend are impressive. The automation templates and workflows on MailerLite are limited, except for the highest tier plan. Meanwhile, for Moosend’s paid plans, you can set up automated workflows using various triggers, conditional steps, and actions. 

These workflows can be tailored to send onboarding emails, abandoned cart reminders, and product recommendations based on customer behavior. 

Here are the key features that it offers:

• Drag-and-drop email builder
• Pre-built automation workflows
• Landing page builder
• Subscriber segmentation
• A/B testing
• Real-time analytics and custom reports
• Website tracking
• Ecommerce and CRM integrations

Pricing

Moosend offers a free trial for 30 days. The paid plans follow a tiered pricing structure for distinct marketing needs.

	Moosend		MailerLite
Pro	$9/month for 500 subscribers	Growing Business	$10/month for 500 subscribers
Moosend+	Custom	Advanced	$20/month for 500 subscribers
Enterprise	Custom	Enterprise	Custom

Customer support

Moosend offers knowledge base, email support, and chat support with all plans. The Enterprise, which is the highest-tiered plan, includes an account manager and priority support. 

10. Klaviyo

G2 rating: 4.6/5

Shopify rating: 4.6/5

Klaviyo is a popular marketing automation platform that helps businesses of all sizes create and manage automated marketing campaigns.

The free plan allows you to send up to 500 emails per month to a maximum of 250 contacts. This is quite limited when compared to what MailerLite free plan offers, where you can send 12,000 monthly emails to up to 1,000 subscribers. 

However, Klaviyo paid plans offer several advanced features. You can benefit from SMS and MMS marketing, built-in forms and popups, and automated A/B testing for your marketing campaigns.

Here are the key features offered by Klaviyo:

• Advanced segmentation
• Multichannel attribution
• 350+ pre-built integrations
• Automated A/B testing
• Detailed customer profiles
• Drag-and-drop automation builder
• Built-in forms and popups
• Personalized product recommendations
• Built-in compliance and deliverability

Pricing

Klaviyo pricing increases with the number of active profiles and monthly emails sent. 

	Klaviyo		MailerLite
Email	$20/month for 500 active profiles and 5,000 emails	Growing Business	$10/month for 500 subscribers
Email and SMS	$35/month for 500 active profiles and 5,000 emails	Advanced	$20/month for 500 subscribers
		Enterprise	Custom

Customer support

The free plan on Klaviyo gets you email support only for the first 60 days, while email and chat support are available on all paid plans.

MailerLite alternatives: Overview

Here’s a quick summary of the various MailerLite alternatives listed in this post and what they offer:

Alternative	Best known for	Free plan	Paid plans	Customer support
Omnisend	Ecommerce features	✅	From $16/month	24/7 email and chat support for all plans, priority support for Pro plan
Brevo	Easier contact management with CRM	✅	From $9/month	Email support for all paid plans, phone support for higher-tier plans
EngageBay	Multistep visual automation builder	✅	From $14.99/month	24/5 email and chat support, priority support for top-tier plans
Mailchimp	Complete email marketing suite	✅	From $13/month	Email and chat for paid plans, 30-day email support for free plan
Constant Contact	Social media and SEO combined with emails	❌	From $12/month	Live chat and phone support with all plans
ActiveCampaign	Solutions for both B2B and B2C users	❌	From $15/month	Live chat support with all plans
GetResponse	Unique ecommerce features	✅	From $19/month	24/7 email and live chat support with all plans
Convertkit	Great features for content creators	✅	From $29/mo	24/7 live chat and email support on all plans, priority support for the highest-tier plan
Moosend	Affordable all-in-one email marketing features	✅	$9/month	Email and chat support on all plans, priority support for the highest-tier plan
Klaviyo	Email and SMS marketing features	✅	$20/month	Live chat and email support on paid plans, email support for 60 days on the free plan

Use our email pricing calculator below to quickly compare costs and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them. 

MailerLite pros and cons

Here are some of the pros and cons of MailerLite to give you a quick summary of what it has to offer:

Pros	Cons
Affordable pricing for small businesses	Free plan has limited features
Simple, user-friendly interface	Lacks advanced email marketing features
Free plan that includes basic features	Basic reporting, not in-depth
High deliverability rates (~95%)	Not suited for large businesses
Generous monthly email limits	Price increases with number of subscribers
Unlimited audiences for targeting	Email and chat support available only for 30 days on the free plan

Overall, Mailerlite is a decent email marketing tool with all essential features, without any bells and whistles. If you’re looking for more advanced features and omnichannel features, then try a MailerLite alternative, instead.

Summary

MailerLite is a great email marketing tool, but several alternatives offer compelling features that might better suit your needs. 

Whether you’re looking for advanced automation, superior customer support, or more affordable pricing, the top 10 MailerLite competitors highlighted in this article provide a variety of options to explore.

That said, your choice of a MailerLite alternative will depend on your business needs, budget, and marketing goals. Explore these alternatives and find the one that best aligns with your marketing requirements for 2024 and beyond.