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Email marketing campaigns have been around for ages, and for good reason — they actually get results. With email, you can connect with your customers, boost brand awareness, and achieve high conversion rates, along with impressive returns on investments (ROIs), which for Omnisend merchants is, on average, $68 for every $1 spent.
While it might seem like an easy way to reach people, there’s definitely a skill to doing it right. In this article, we’ll cover the basics of email marketing and share some examples to help kick off your campaigns.
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An email campaign is a coordinated series of marketing messages delivered to a target audience via email to achieve specific marketing goals.
Example uses of these campaigns include getting the reader to learn more about your business by signing up for a webinar or driving more traffic to your website and encouraging purchases by promoting a new product collection. All of this is achieved through strategic content creation and calls to action.
When done right, email campaigns can be very effective in growing your business, boosting website traffic, and lifting sales. The best email marketing campaigns connect with your subscribers and keep them engaged with content they find useful. Plus, they can be a useful tool for gathering data about your subscribers, helping you figure out what’s hitting the mark and what needs a bit of tweaking.
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Creating an email marketing campaign can seem daunting at first, but with a clear step-by-step approach, you can craft a powerful tool for engaging your audience and driving sales. Here are the steps to take to run a successful email marketing campaign:
Define your goals
Before you even think about hitting that “send” button, you need to define your goals. What do you want to achieve with your email marketing campaign? Are you looking to increase sales? Build brand awareness? Perhaps you want to nurture leads or promote a new product. Whatever your objectives may be, having clear goals will guide your strategy and help you measure success.
Next up is building your email list. Without a solid list of subscribers, your email marketing efforts will fall flat. Start by placing signup forms on your website and social media pages. Make it easy for people to subscribe. You can also consider using lead magnets, like exclusive content, discounts, or freebies, to entice visitors to join your list.
Best practices for list building include:
Create attractive signup forms: Use eye-catching designs and clear CTAs to encourage signups. The simpler the form, the better — ask only for essential information like email addresses and names at first.
Leverage social media: Promote your email list on platforms like Facebook, Instagram, and X. Use posts and stories to remind followers about the benefits of subscribing.
Offer something in return: If you want more email signups, be clear about what the subscriber would receive in return. This could be exclusive discounts or early access to sales.
Choose the right email marketing platform
Image via Omnisend
Now that you have your goals set and your list building in full swing, it’s time to choose an email marketing platform. This is a crucial step, as the right platform can make all the difference in your campaign’s success. Omnisend stands out as an ideal choice for many businesses.
Omnisend offers a wide range of features that cater to every aspect of email marketing:
Automation: You can set up automated workflows to trigger specific emails based on user behavior, saving you time and ensuring timely communication
Segmentation: This feature allows you to create audience segments based on subscriber preferences or behaviors, leading to more personalized messaging
Analytics: You’ll gain access to insightful data that helps you track performance metrics and allows you to adjust your strategy as needed
Choosing a platform like Omnisend streamlines your marketing efforts and enables you to connect with your audience directly.
Design your email campaign
Image via Omnisend
Once you’ve chosen your platform, it’s time to design your email campaign. The visual aspect of your emails plays a critical role in engaging your audience. Here are some tips to help you create eye-catching emails:
Use templates: Start with pre-designed templates that reflect your brand’s style to save time and ensure a polished look
Custom designs: If you want something unique, don’t hesitate to create custom designs — just ensure they align with your branding and are user-friendly
Branded visuals: Incorporate your logo and brand colors throughout your email to consistently build recognition and trust
Keep your design clean and organized: Too many visuals or text can overwhelm readers, so aim for a balance that makes your email easy to navigate
Write compelling email content
Image via Omnisend
Now comes the fun part — writing your email content. This is your chance to connect with your audience, so make it count. Start with personalized greetings that make your subscribers feel valued. Use their names and tailor your content to their interests whenever possible.
When it comes to the body of your email, focus on delivering relevant, value-driven content. Whether you’re sharing tips, product updates, or special offers, ensure that your subscribers find your emails beneficial.
To enhance your email copy, consider the following tips:
Be concise: Respect your readers’ time by keeping your content clear and to the point
Include a strong call to action (CTA): Guide your readers on what to do next (e.g., “Shop Now,” “Download Here,” or “Learn More”) and make sure your CTA stands out
Test your campaign before sending
Image via Omnisend
Before you unleash your email campaign into the world, take the time to test it. A/B testing is a fantastic way to compare different elements of your emails and see what resonates best with your audience.
Consider testing:
Subject lines: Experiment with different styles, try adding questions, statements, or even emojis to see which catches more attention
CTAs: Try varying the wording and placement of your CTAs, as sometimes, a simple change can lead to significantly higher click-through rates
Design elements: Test different layouts and visuals — a fresh perspective can reveal what works best for your audience
By conducting thorough tests, you can refine your campaign and maximize its effectiveness.
Send and monitor performance
Image via Omnisend
Finally, it’s time to send your email and monitor its performance. Once your campaign goes live, keep an eye on key metrics, such as open rates, click-through rates, and conversions. These numbers provide valuable insights into how your audience responds to your emails.
Open rates: A high open rate indicates that your subject lines are effective and your audience is interested
Click-through rates: This metric shows how many people clicked on your links — a low click-through rate might suggest that your content isn’t engaging enough or your CTAs aren’t compelling
Conversions: Ultimately, you want to track how many subscribers took the desired action, whether that’s making a purchase or signing up for an event
By analyzing these metrics, you can adjust your future campaigns to better meet your audience’s needs and improve your outcomes.
The best email marketing campaign examples
Here are some of the best email marketing campaign examples, exploring various types that can inspire your own strategies. From welcome emails to seasonal campaigns, let’s see how brands use creativity and strategy to enhance their email marketing efforts:
1. Welcome email campaigns
Purpose: Welcome emails serve as the first impression of your brand. As mentioned in our 2025 ecommerce statistics report, welcome emails had the highest conversion rates of 58.26% among all automated marketing messages. This makes welcome emails ideal for promoting products/services.
When to use: When someone signs up for your newsletter or makes their first purchase, a warm and inviting welcome email sets the tone for future interactions.
Key features
A successful welcome email should include a friendly greeting that introduces your brand — you want subscribers to feel valued from the get-go
Outline what they can expect in terms of offers and updates: This can include exclusive discounts or helpful resources tailored to their interests
A clear CTA: If the reader doesn’t know what they should do, then the email goes to waste, so be explicit in the action you want them to take
Example: Here’s a sample welcome email from Mailmodo that not only greets new customers but also explains the various ways they can utilize the Mailmodo website.
Clear and urgent offers, using phrases like “limited-time deal” or “exclusive offer” to grab attention and prompt quick action
Strong CTAs like “Shop Now” or “Get the Deal” that drive subscribers to click through
Example: MailNinja excels at crafting impactful promotional email campaigns, particularly for high-stakes events like Black Friday. It offers irresistible deals, such as $100 off a new email template, to entice customers and drive conversions. With an eye-catching subject line, an urgent offer, and a strong CTA, MailNinja ensures its emails stand out and prompt immediate action.
Image via Really Good Emails
3. Newsletter email campaigns
Purpose: Newsletter email campaigns are vital for keeping subscribers informed about company news, industry updates, and valuable content.
When to use: Regularly sharing engaging information — whether weekly, biweekly, or monthly — helps maintain a connection with your audience.
Key features
To achieve a well-crafted newsletter use a range of content like articles, blog posts, product highlights, and announcements to keep the reader engaged
Be consistent in formatting and branding to reinforce your brand identity
Include easy-to-spot CTAs to guide subscribers to take the desired action, such as read more or visit your website
Example: Here’s a newsletter example from Booooooom, an art club. This welcome newsletter informs subscribers what to expect from the newsletter and presents new artworks and artists. It also compiles creative resources, ensuring it’s both informative and beneficial for readers.
Image via Really Good Emails
4. Abandoned cart email campaigns
Purpose: Abandoned cart email campaigns target potential customers who added items to their cart but didn’t complete the purchase. This type of email serves as a gentle reminder and can significantly boost conversion rates.
When to use: Timing is crucial when running an abandoned cart email campaign. Sending this email within 24 hours of the abandonment can yield the best results.
Key features
Images of the abandoned items to remind the customer what they were going to buy
A friendly message encouraging the subscriber to return and complete their purchase
You could offer a discount or free shipping as an incentive for them to follow through with the purchase
Example: This is a well-crafted abandoned cart email from Brew Tea Co., effectively nudging the customer back to its site.
Image via Really Good Emails
5. Product launch email campaigns
Purpose: When launching a new product, creating anticipation is crucial. Product launch emails play a significant role in generating buzz and excitement around your new offerings.
When to use: It’s best to send these emails either before or during the launch to maximize their reach.
Key features
A compelling introduction to the product emphasizing its key benefits
Visually appealing images or videos that effectively showcase the product’s features
Clear CTAs — such as “Learn More” or “Shop Now” — to guide customers seamlessly to your product page, ensuring a simple and enjoyable purchasing process
Example: The email below is a great one to take inspiration from.
Image via Really Good Emails
6. Re-engagement email campaigns
Purpose: Re-engagement emails target inactive subscribers who haven’t interacted with your emails in a while.
When to use: These campaigns aim to rekindle interest, so send these emails when a user hasn’t interacted with them for a set period and encourage activity again.
Key features
Personalized messaging with a friendly tone
Special offers to entice recipients to engage with your brand once more
Clear CTAs to prompt subscribers to take action, whether that’s checking out new products or updating their preferences
Example: In the re-engagement email below, Adidas uses a limited-time offer approach, using bold text and clear date reminders to highlight that the sale won’t last long. This creates a sense of urgency, encouraging subscribers to jump on it quickly. It also includes multiple call to action buttons that link to different product categories, giving customers plenty of options to choose from. Plus, the email does a great job of showcasing specific products along with their discounts.
Image via Really Good Emails
7. Transactional emails
Purpose: Transactional emails confirm customer actions, such as purchases or account signups. They are essential for providing information and building trust.
When to use: These emails should be sent to a customer straight after they make a transaction.
Key features
Transactional emails include confirmation details, such as order numbers and tracking information
Clear next steps for the customer, whether that’s tracking their order or viewing their account
A reassuring tone to build trust
Example: In the following transactional email, EverlyWell effectively communicates key information with a straightforward order confirmation (“Your order has arrived”), immediately telling the customer what they need to know. This is satisfying for the reader, who has likely been waiting for this update.
The email also includes a link to a knowledge base for support, helping to reassure customers, and features social media icons to encourage further brand interaction in a non-intrusive manner.
Image via Really Good Emails
8. Event invitation emails
Purpose: If you’re hosting a webinar, product launch, or any event, an event invitation email is your go-to tool.
When to use: Make sure to send these emails well in advance so the reader can make space in their calendars.
Key features
All the necessary event details, such as the event date, time, and location (or virtual platform)
A compelling reason to attend
Strong CTAs like “Register now” or “Save your spot” to encourage immediate action
A sense of exclusivity to add intrigue
Example: This email by Willo includes its speakers and panelists in email invitations to encourage readers to register and attend. Understanding that its customers want to know what to expect, Willo highlights the speakers and panelists prominently. This approach helps attendees recognize faces and names, giving them a better sense of who will be present when they arrive.
Image via Really Good Emails
9. Survey and feedback emails
Purpose: Gathering customer opinions is vital for improving services and products. Survey and feedback emails invite subscribers to share their thoughts, helping your brand understand customer needs better.
When to use: Send these emails after purchases, events, or customer service interactions.
Key features
Short, engaging survey prompts
If applicable, you can offer incentives, such as discounts or entries into a giveaway, to boost response rates
A visible CTA directing users to the survey
Example: Ritual’s survey email below is concise and straightforward. The company clarifies why the recipient is receiving the survey and mentions that it should only take a few minutes — though it would be more helpful if it indicated the exact number of minutes. The most appealing aspect of Ritual’s email is that it’s signed by an actual person, Emma, from Consumer Insights. This personal touch makes the email feel warmer than a message sent by “The Team at Ritual.”
Image via Really Good Emails
10. Seasonal/holiday email campaigns
Purpose: Seasonal and holiday email campaigns capitalize on festive times of the year to drive sales and engagement. These emails can include promotions, gift guides, or themed content that resonates with the holiday spirit.
When to use: As well as sending these emails during a season or holiday period, you can build anticipation by sending them before, as a buildup to the festivity.
Key features
Festive designs that capture the spirit of the holiday and get the reader in the spirit
Compelling messaging to further excite the reader and capture attention
CTAs that guide customers to shop seasonal collections or take advantage of holiday discounts
Example: The following example of seasonal email captures the essence of Saint Patrick’s Day with vibrant elements like green colors, food, rainbows, and pots of gold. Uber Eats takes advantage of the tradition of drinking that often accompanies this holiday by promoting its food delivery service. This means that even if you’ve enjoyed a few drinks, delicious food is just minutes away without the hassle of cooking.
Image via Really Good Emails
Key components of a successful email marketing campaign
Let’s explore the essential elements that contribute to a thriving email marketing campaign so you can start seeing better results:
Clear goals and objectives
Every successful email marketing campaign kicks off with clear goals in mind. Figuring out what you want to achieve is key because it helps guide your strategy and keeps you on track.
To set effective goals, consider the following:
Sales: Are you looking to boost sales for a specific product or service?
Lead generation: Do you want to capture new leads through a special offer or newsletter signup?
Customer retention: Are you aiming to keep your existing customers engaged and loyal?
When you clarify your objectives, you can tailor your campaign accordingly. For instance, if your goal is to boost sales, you might focus on crafting compelling offers and promotions. On the other hand, if you’re aiming for brand awareness, you might prioritize engaging content that showcases your brand’s personality.
Remember, setting SMART goals — Specific, Measurable, Achievable, Relevant, and Time-bound — will help you stay focused.
Target audience segmentation
One size definitely does not fit all in email marketing. Segmentation plays a critical role in sending relevant content to the right people. By dividing your audience into specific groups based on various criteria, you can tailor your messaging to meet their needs and interests.
When segmenting your audience, consider factors like location, interests, and past behavior. For instance, if you have a clothing brand, you might segment your list by gender or even past purchase history. This way, you can send targeted promotions that appeal directly to each group, increasing the chance of engagement.
Segmentation allows you to avoid the dreaded “spam” perception. When recipients receive emails that genuinely interest them, they’re more likely to open and engage with your content, resulting in higher conversion rates.
Seamless automation
Automation can elevate your email campaign marketing to new heights. By setting up automated workflows, you ensure timely and relevant communication without the constant need for manual intervention. This approach not only saves time but also enhances the customer experience.
Imagine sending a welcome email to new subscribers automatically or re-engaging inactive customers with a thoughtful follow-up. These automated emails nurture your audience and guide them through their customer journey seamlessly.
Automation also allows you to send triggered emails based on user actions. For instance, if someone abandons their cart, you can set up an automated reminder to encourage them to complete their purchase. This kind of responsiveness makes your email campaigns feel personalized and attentive.
Engaging email content
Creating engaging email content is non-negotiable. It’s all about making connections and providing value to your audience. Personalization plays a significant role here. For example, you can use your subscriber’s names, recommend products based on their past purchases, or tailor content to their interests. This level of personalization increases engagement and generates loyalty.
Equally important is crafting compelling subject lines. Your subject line serves as the first impression, and you want it to be catchy enough to encourage opens. Experiment with different styles, whether it’s asking a question, creating urgency, or using humor.
When it comes to body copy, keep your messaging clear and concise. Use a conversational tone that resonates with your audience’s preferences. Break up text with images or bullet points to enhance readability. Engaging content encourages recipients not just to open your email but to take action.
Strong CTA
Every successful email campaign needs a strong CTA. Your CTA guides readers on what to do next, whether it’s making a purchase, signing up for a webinar, or downloading a resource.
Design matters when it comes to CTAs. Use contrasting colors to draw attention and make the text clear and actionable. Phrases like “Shop now,” “Get your free trial,” or “Learn more” work effectively.
Think about the positioning of your CTA as well. Place it above the fold for immediate visibility, but also consider including it at the end of the email for those who read it all the way through.
Eye-catching email design
First impressions count, and your email design plays a crucial role in capturing your audience’s attention. Focus on creating an attractive layout that reflects your brand’s identity. Maintain consistency in colors, fonts, and style to ensure your emails are instantly recognizable.
Utilize responsive design to make sure your emails look great on all devices, whether it’s a desktop, tablet, or smartphone. With more people checking emails on their mobile devices, a responsive layout enhances user experience and engagement.
Don’t overcrowd your design. Leave some white space, use high-quality images, and break content into digestible sections. A clean and organized email design allows readers to focus on your message without feeling overwhelmed.
Utilize analytics tools to gain a deeper understanding of your audience’s behavior. For instance, if you notice high open rates but low click-through rates, it may indicate that your content needs improvement. Conversely, low open rates might suggest you need to revisit your subject lines or segmentation strategy.
Common email marketing campaign mistakes to avoid
Email marketing campaigns are effective for engaging audiences, driving sales, and cultivating brand loyalty. However, marketers often fall into common pitfalls that can hurt their efforts. By avoiding these mistakes, you can improve your campaigns and achieve better results. Let’s look at frequent errors in email marketing and how to avoid them:
Spammy subject lines
Your subject line serves as the first impression for your email campaign. If it feels spammy or overly promotional, you risk losing your audience’s interest before they even open your message. Crafting a compelling subject line is essential for increasing your open rates. Consider the tips below:
Be clear and concise: A subject line should convey the essence of your email in a few words. Aim for clarity over cleverness. For example, instead of saying, “Don’t miss this crazy deal!” try “20% off your next purchase this week only.”
Avoid all caps and excessive punctuation: Subject lines that scream at readers often end up in the spam folder. Keep it professional, and avoid using multiple exclamation marks.
Create urgency, but don’t overdo it: While a sense of urgency can entice readers to act, using phrases like “Last chance!” too frequently can seem disingenuous. Balance urgency with authenticity.
Ignoring mobile optimization
With more people checking their emails on mobile devices than ever, ensuring that your email campaign is mobile-friendly has never been more crucial. Ignoring this aspect can alienate a significant portion of your audience. To help you create effective mobile emails, here are some key strategies to consider:
Use a responsive design: Use a responsive design that adapts to different screen sizes. This ensures that your email looks great whether your reader is using a smartphone, tablet, or desktop.
Shorter content: Mobile users appreciate brevity. Aim for concise, impactful messaging that gets to the point quickly. Use bullet points to break up text and make it easier to read on smaller screens.
Test your emails: Before launching your campaign, test your emails on various devices to see how they appear. Tools like Litmus or Email on Acid can help ensure your design works across platforms.
Lack of personalization
Many consumers now expect tailored experiences, so sending generic emails simply doesn’t cut it anymore. Personalization can significantly improve engagement and conversion rates in your email marketing campaigns. To achieve this, consider the following email marketing ideas:
Use the recipient’s name: Start your emails with the recipient’s name. This small touch can make the email feel more personal and engaging. For instance, instead of “Dear Customer,” try “Hi Sarah!”
Segment your audience: Divide your email list into segments based on demographics, interests, or past behavior. This allows you to send targeted messages that resonate with specific groups. For example, you could create segments based on purchase history or engagement level.
Dynamic content: Consider using dynamic content that changes based on the recipient’s preferences or past interactions. This could include recommending products based on previous purchases or showing tailored content based on the user’s location.
Sending too frequently or infrequently
Finding the right balance in your email frequency can be tricky. If you send emails too often, you risk overwhelming your subscribers — too infrequently, and you might fade from their minds. Striking the right balance is essential. Consider the following points:
Establish a consistent schedule: Decide on a frequency that works for your audience and stick to it. Whether that’s weekly, bi-weekly, or monthly, consistency helps your subscribers know what to expect.
Monitor engagement metrics: Keep an eye on open rates, click-through rates, and unsubscribe rates. If you notice a drop in engagement, it might be time to adjust your sending frequency. A/B testing different frequencies can also provide valuable insights.
Allow subscribers to choose: Give your subscribers the option to select their email preferences. Some may prefer daily updates, while others might only want to hear from you once a month. Providing options shows goodwill and can improve retention.
Why choose Omnisend for your email marketing campaigns?
Omnisend helps you build relationships with your customers through tailored messaging and drive traffic to your site. Read on to discover what makes Omnisend a top contender for your email campaign needs:
Automation capabilities
One key feature that sets Omnisend apart is the impressive automation capabilities. Our platform allows you to create workflows that respond to customer behavior, ensuring that your messages land in the right inbox at the right time.
Whether you want to send welcome emails, cart abandonment reminders, or post-purchase follow-ups, Omnisend has a library of pre-built customizable workflows that will fit your needs.
You can create triggered emails based on specific actions, such as when a customer subscribes or makes a purchase
The platform offers an intuitive drag-and-drop editor to streamline the workflow creation process
With these automation tools at your disposal, you’ll save time and boost engagement, making your email marketing campaigns more effective without adding to your workload.
Personalization tools
Personalization has become a buzzword in marketing, and for a good reason. Customers today expect tailored experiences that resonate with their preferences. Omnisend excels in this area by allowing you to segment your audience based on various criteria, such as purchase history and browsing behavior.
Use dynamic content to create personalized messages that speak directly to individual customers
Leverage customer data to send targeted promotions that increase conversion rates
A/B testing options
In email marketing, if you’re not testing, you’re just making wild guesses. The best way to step up your email game is by A/B testing. Want to know which subject line gets the most opens? Or which call to action grabs more clicks? Omnisend allows you to do all of this.
With Omnisend, you can create two versions of your campaign and see which parts — like the offers, discounts, images, or wording — perform better. You can choose the winning version based on either open rates or click rates and decide how long you want to run the test.
Integrations with ecommerce platforms
For ecommerce businesses, seamlessly integrating your email marketing efforts with your online store is crucial. Omnisend offers integrations with popular platforms like Shopify, WooCommerce, and BigCommerce. This connectivity allows you to sync your product catalogs, automate order confirmations, and segment your audience based on shopping behavior.
Enflow Digital’s success story
Enflow Digital’s partnership with Omnisend led to a remarkable transformation for its client, boosting its monthly revenue from $150k to $250k in just a few months. By reactivating automations and optimizing email campaigns, Enflow Digital generated an additional $100k in monthly revenue and added 56k new contacts to the client’s database. This success story highlights the power of strategic email marketing and the impact of expert agency collaboration.
Email marketing campaigns are an affordable and powerful way to connect with your audience, boost engagement, and drive sales. The trick is really getting to know your audience and figuring out their behaviors so you can effectively group them. This allows you to send messages that resonate, leading to higher open and conversion rates.
By following the best practices we’ve laid out above, you can create email campaigns that not only increase sales but also build lasting relationships with your customers.
If you’re gearing up for your next email marketing campaign, check out Omnisend. It’s packed with features for automation and personalization that can take your email marketing to the next level.
Try Omnisend today and enhance your outreach and engagement strategies
Below are some frequently asked questions that can help you better understand email marketing campaigns:
What is an email marketing campaign?
An email marketing campaign is a coordinated series of email messages sent to a specific audience with the aim of promoting products, services, or events. These campaigns are designed to engage recipients, provide valuable content, and encourage actions such as making a purchase or signing up for a newsletter. Effective email marketing campaigns utilize segmentation, personalization, and compelling CTAs to achieve higher engagement rates and conversions.
How do I start an email marketing campaign?
To start an email marketing campaign, consider the following steps:
1. Define your goals 2. Identify your target audience 3. Choose an email marketing platform that suits your needs 4. Create engaging content and design visually appealing emails that reflect your brand 5. Build a quality email list by collecting addresses from interested individuals 6. Plan your campaign timeline 7. Send your emails 8. Analyze the results to refine future efforts
What is the best email marketing campaign?
Here are the best email campaign examples:
— Send a welcome email — Promote products, sales, and special offers — Send a regular newsletter — Engage subscribers with company news, industry updates, and helpful content — Announce new products, features, or updates — Reconnect with inactive subscribers and encourage engagement — Confirm transactions, such as purchases or registrations — Invite subscribers to webinars, events, or product launches — Ask for feedback — Leverage holidays or seasonal events to create special promotions
Are email campaigns legal?
Email campaigns are legal but must comply with regulations protecting consumers. In the US, the CAN-SPAM Act requires clear sender identification, a physical address, and an easy opt-out option. In the EU, the GDPR mandates obtaining explicit consent before sending marketing emails. Familiarize yourself with legal requirements in your area to avoid penalties and protect your brand reputation.
What is the point of an email campaign?
An email campaign is designed to prompt action from the reader — whether it be checking out your latest products or making a purchase — by delivering targeted and relevant content to their inbox. A solid email marketing campaign helps you connect with your audience on a more personal level, all while keeping costs down and increasing sales.
Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
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