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Omnisend allows you to A/B test your email campaigns. Create two versions of your campaign, and test which offer, discount, images, text, or any other email element brings you better results. You can choose the winner based on open rate or click rate, and determine how long the test should run.
Sometimes you’re not really sure what subject line works best or which name to use as your sender’s name. Email A/B testing allows you to send out two subject lines or two different sender’s names so you can see which one worked best. The one with the highest click through rate then gets sent automatically to the rest of your recipients.