of customers open emails based solely on the subject line. A great subject line makes or breaks whether your campaign even gets opened.
69%
of customers mark an email as spam based on the subject line. Having too many emails marked as spam affects overall deliverability and sender reputation.
59%
of customers say marketing emails influence their purchase decisions. Without an attention-grabbing subject line, a large share of such emails get lost in the inboxes.
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Helpful Words
Subject lines that contain one or more words from this list typically see higher
open
rates.
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