Celebrating Women Will Not Be Enough This Women’s Day – Ladies Expect Discounts

Women expect fashion, beauty, and health brands to offer special deals

Marketing experts at Omnisend notice that many brands launch awareness campaigns on International Women’s Day (March 8th) and forget to offer their female customers special deals to celebrate the occasion. 

That is a big mistake because the newest data from YouGov shows that 60% of women expect discounts from beauty and fashion brands, 57%  from the health sector, and 49% from home and lifestyle.

“Brands try to avoid sounding too promotional on International Women’s Day, so for many of them highlighting women’s accomplishments and skipping the special deals seems like the safest option,” says Greg Zakowicz, senior marketing expert at Omnisend. “There’s no reason brands can’t, and shouldn’t, do both. And that is why having a mixed campaign – one that includes both promotional messaging and Women’s Day awareness – is the best option.” 

Marketing campaign ideas for International Women’s Day

• Promote self-gifting: Omniend’s research shows that self-gifting is especially popular on Women’s Day. Businesses should emphasize that International Women’s Day is a great time for women to treat themselves.
  
• Send product recommendations: This is a great time to recommend products either for the customers or the women in their lives. Businesses can do this by analyzing the customer’s purchase history and best sellers, or including the newest products.
• Run time-sensitive promotions: Businesses can provide discounts, offer free shipping, run flash sales, or other offers that expire after International Women’s Day. 
• Mix in some non-promotional messaging: The best practice is to add some non-promotional messaging to the campaign. Businesses can tell stories of the women who work at their company and raise funds for relevant charities.

More ideas can be found here:
https://www.omnisend.com/blog/womens-day-marketing-statistics-tips/