Omnisend and Triple Whale Partner to Give Ecommerce Brands a Unified View of Marketing Performance

Omnisend, the email and SMS  marketing platform, and Triple Whale, an AI-powered intelligence platform for consumer brands, today announced a new partnership that integrates Omnisend’s email and SMS metrics directly into Triple Whale. With this new integration, brands can now view how their campaigns and automated flows perform next to their ads, website, and revenue data – all from a single dashboard.

This partnership is especially useful for business owners, agencies, and marketing teams which need a unified view of performance to allocate budgets and scale what works. This integration makes ROI conversations simpler, lifecycle planning clearer, and weekly reporting faster.

“Our mission at Omnisend is to take care of repetitive tasks so marketers can focus on creativity and growth. This partnership delivers on that by recognizing that for ecommerce businesses email and SMS don’t exist in a vacuum. The integration eliminates the need to pull data from multiple tools, making it easy for brands to understand how their messages fit into their broader marketing strategy,” said Rytis Lauris, CEO of Omnisend.

“At Triple Whale, we’re focused on helping brands see their business more clearly so they can scale faster and smarter. This integration with Omnisend brings that to life, giving ecommerce teams a unified view of how their email and SMS campaigns drive growth across the entire customer journey. Together, we’re empowering operators to make better full-funnel decisions faster and more confidently,” said AJ Orbach, Co-founder and CEO of Triple Whale.

Benefits at a glance

• One place to understand every channel. Brands can view Omnisend campaign and automation results inside Triple Whale next to paid and organic channels.
• Know what’s working and why. Track revenue, conversions, click-through rates, average order value, unsubscribes, and more to understand what drives purchases.
• Act faster. Data updates hourly so teams can react to performance shifts the same day.
• Get help from AI. Triple Whale’s Moby gives quick answers to plain-English questions (e.g., “Which campaigns had the highest ROI last month?”) and flags opportunities to improve send time, flows, or targeting.

Availability & setup

The Omnisend + Triple Whale integration is available now to mutual customers. Enable the integration in Triple Whale, connect your Omnisend account, and your metrics will begin synchronizing shortly after. For step-by-step instructions, see Omnisend’s support guide: Integration with Triple Whale.