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So Enflow Digital’s approach always starts with data. Before a single campaign goes out, Karolina’s team digs into a brand’s customer base and purchase behavior to learn who’s buying and how often. That approach has made the agency an Omnisend Strategic Partner, ranking in the top five of roughly 4,000 partner agencies worldwide.
Here’s a closer look at how it played out for one client.
A skincare brand with loyal buyers
For most ecommerce brands, the numbers follow a familiar pattern. Between 50% and 70% of email subscribers never place an order, and only 20–30% come back for a second purchase.
When Enflow Digital analyzed its skincare client before BFCM, the picture looked very different: 36% of the brand’s customers had placed more than six orders.
That kind of loyalty deserved its own strategy. The agency set out to reward these VIPs properly, while also helping the client lift order value and move inventory.
An offer that lived in inboxes
To make VIPs feel appreciated, Enflow Digital created an email-only offer. The promotion didn’t appear anywhere on the brand’s website.
The offer combined a higher discount with a free gift. The team set a slightly higher spend threshold for the gift, which raised average order value (AOV) and helped clear slower-selling products.
The format was just as deliberate. Instead of a designed, image-heavy template, the team sent a plain-text email, something the brand had never tried before. It stood out in the inbox and read like a personal note from the founder.
One email, a month’s revenue
Using Omnisend’s advanced segmentation, the team targeted contacts with at least four orders for this specific campaign. They excluded wholesale accounts, bounced addresses, and anyone unengaged for 180 days.
The email reached only a small share of the brand’s audience – only 1,676 of emails went out. Even so, it generated more revenue than all of the previous month’s broad-audience campaigns combined:
- 110 placed orders
- $17,980.66 in revenue
- $163.46 revenue per placed order
- $10.73 revenue per message sent
Reliable data, reliable support
For Karolina, results like these depend on reliable data and the ability to analyze purchase patterns quickly. Omnisend’s advanced segmentation and Omnisend MCP capabilities let her team surface customer insights in minutes. Before, the same work meant hours of digging through data by hand.
That matters most during BFCM, the most stressful stretch of the year for any agency. With a stable platform and the Omnisend Agency Partner team behind them, Enflow Digital can run complex strategies smoothly and focus on results for their clients.
“We’re super grateful to have the Omnisend Agency Partner Program working alongside us, as it’s simply easier to go through such busy periods, knowing that you’re not alone,” Karolina added.
