Omnisend AI
OFFER
“When we migrated to Shopify, we needed a marketing solution that could integrate seamlessly,” says Matthew Brueske, Director of Ecommerce at Gamehide. “We looked at a lot of platforms, but Omnisend stood out for both value and support. That trust carried right through onboarding.”
Before switching, Gamehide was using Mailchimp for email marketing and wasn’t doing any SMS at all. But what really pushed the team to switch was the lack of flexibility. “Our biggest pain points were around automation and segmentation,” says Matthew. “We needed more powerful tools to personalize and streamline the customer journey. Omnisend delivered on both — and then some.”
Automations that keep people coming back
Some of Gamehide’s highest-performing email automations are also its simplest. The brand’s abandoned cart and welcome flows drive consistent results and are optimized regularly for performance.
The welcome series sees an open rate of over 42%, a click-through rate of 6.6%, and converts at 7.7%. Cart abandonment emails (triggered by items left in cart) see open rates above 49% and a 6.66% CTR. Even checkout abandonment emails, which are often tougher to convert, perform well — bringing in a 4% conversion rate.
Automations
“We’re really happy with how our automations are performing,” says Matthew. “The numbers speak for themselves.”
Push notifications are also part of the mix, and while Gamehide currently sends them as standalone automations, the results are impressive. The average click rate is 7%, and the average conversion rate is 3.1%.
Push notifications
“They’re a great way to nudge visitors toward product categories or promotions we want to highlight. We see people clicking through and exploring the site more after receiving them.”
Offline engagement fuels digital growth
One of Gamehide’s most creative acquisition strategies starts well before someone even visits the site. Every year, it runs a major giveaway campaign promoted through physical product hang tags — complete with QR codes tailored to specific product categories like Upland or Big Game hunting.
Giveaway tag
“It’s a great way to pull our retail customers into our digital ecosystem,” says Matthew. “We average around 5,700 email signups a year through these giveaways, and the category-specific QR codes help us segment from the start.”
While Gamehide hasn’t yet tracked long-term purchase behavior from giveaway entrants, the campaigns have proven to be a powerful list-growth tool that aligns naturally with its retail presence.
What’s next?
Currently, Gamehide uses Judge.me to collect product reviews, which offer essential insights — especially around sizing and fit. “While we haven’t seen specific lift on conversions, the reviews have a big impact on buyer confidence,” says Matthew. “It’s something we’re actively looking to incorporate more into our emails and SMS campaigns next year.”
As for optimizing signup forms, the strategy is highly visual. “We tailor the background graphics to match specific hunting segments. It’s a subtle way to speak directly to that audience.”
Looking ahead, Gamehide plans to lean further into SMS marketing and deepen its CRM efforts. “We want to keep delivering value to our subscribers all year long,” says Matthew. “Omnisend makes that effortless.”
“What we really appreciate is how responsive the team is to feedback. A lot of the new features address real-world use cases, which makes Omnisend even more valuable to us,” says Matthew. “And the platform itself is intuitive, the integration is seamless, and the support team — especially our Customer Success Manager Emory — has been incredible. It’s not just great tech — it’s great people behind it.”
