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But to support that kind of growth, they needed a marketing platform built for precision, scale, and coordination across channels.
“We needed a more comprehensive platform that could bring Email and SMS under one roof, allowing them to work in sync rather than in isolation,” says Lyla, ecommerce operations manager at LEVEL8.
Why LEVEL8 switched to Omnisend
Before Omnisend, LEVEL8 relied on a plugin that wasn’t built for sophisticated lifecycle marketing. The team ran into familiar problems: limited functionality, an interface that made complex automations hard to manage, weak synergy between email and SMS, and reporting that wasn’t granular enough to clearly understand ROI across campaigns.
Omnisend solved that with the capabilities LEVEL8 needed most: omnichannel automation workflows and advanced segmentation — so the team could target with more precision and run email and SMS as a coordinated system.
Playbook
LEVEL8 adopted a progressive BFCM strategy, dividing the season into four stages — each with a different emphasis on offers and promotional tempo.
Stage 1: Early bird specials for loyal customers
They kicked things off with early bird offers on core collections — warming up demand and rewarding returning customers first.
Stage 2: Broader reach + Gift With Purchase
Next, LEVEL8 expanded to more series and added local holiday deals, paired with stage-specific Gift With Purchase (GWP) offers.
Stage 3: Broaden discounts across major lines
As the season intensified, discounts expanded to nearly all major lines — ensuring there was something for every type of traveler.
Stage 4: Grand finale with urgency triggers
For the final push, LEVEL8 launched sitewide promotions with tiered gifting — and used countdown timers to create peak urgency.
What worked best
When LEVEL8 reviewed campaign performance, one thing stood out: clear, no-nonsense offers converted.
“Direct and prominent discount announcements were our top performers,” says Lyla. “Customers really appreciate that no-nonsense approach where the value is front and center.”
They then layered in “conversion boosters” — time-sensitive reminders that pushed hesitant shoppers over the line.
GWP also played a strategic role throughout the staged plan, giving customers an extra reason to buy now rather than later — and helping lift order value at key milestones.
Matching creative to the moment
LEVEL8 didn’t treat design as decoration. They deliberately matched visuals and color palettes to each phase of the season (Black Friday black, Cyber themes, Christmas red), using creativity to set expectations and signal urgency.
“We’re firm believers that visual storytelling is a silent yet powerful language,” Lyla says. The result: a creative that helped improve click-through and made campaigns feel more cohesive and professional.
Results: Strong ROI and late-stage conversion surges
LEVEL8’s progressive BFCM strategy delivered measurable results across revenue, engagement, and order value. The coordinated use of email, SMS, segmentation, and staged promotional messaging helped maintain strong momentum throughout the entire campaign window.
One of the most striking outcomes was the campaign’s return on investment. According to LEVEL8’s reporting, every $1 spent on Omnisend generated $223 in revenue, demonstrating the efficiency of their omnichannel automation strategy.
During the BFCM period alone, LEVEL8 generated approximately $266,417 in revenue attributed to Omnisend, with email driving the majority of that performance.
The staged promotion model also proved effective in encouraging higher order values. By introducing Gift With Purchase (GWP) incentives at key moments, LEVEL8 saw average order value increase by roughly 10–15% during those campaign phases.
Engagement metrics also improved as the campaign progressed. Campaigns featuring seasonal visual themes and countdown urgency messaging delivered over 20% higher click-through rates, while the final hours of Black Friday and Cyber Monday saw conversion rates surge by more than 20% as urgency peaked.
Together, these results validated LEVEL8’s strategy of combining clear offers, carefully staged promotions, and coordinated omnichannel messaging to maintain momentum throughout the entire BFCM period.
What’s next
As a long-term Omnisend user, LEVEL8 says the biggest shift has been moving from simply sending emails to truly understanding their audience — thanks to granular segmentation, platform stability, and more robust analytics over time.
Looking ahead, the team plans to explore personalized recommendations, strengthen SMS and email synergy even further, and build more robust loyalty automation workflows for returning customers.