Omnisend AI
OFFER
Why Omnisend?
Jesse Kay, Founder & CEO of Vyber Media, was first introduced to Omnisend in 2022 through a client already using the platform. “After exploring the platform and working with Omnisend’s customer support team, I quickly realized this could be a game-changer for our clients. That initial client account became one of our top-performing lifecycle marketing success stories, generating over $1.5M in annual revenue and growing its audience by 100,000 email subscribers and 40,000 SMS subscribers.”
Jesse Kay, Founder & CEO of Vyber Media
What stood out most to Jesse was Omnisend’s exceptional customer support. “In a fast-paced industry like ours, getting any question or issue resolved in under 10 minutes is invaluable. That kind of support is rare and has been critical to our success.”
A seamless onboarding experience
Joining the Omnisend Partner Program further solidified Vyber Media’s relationship with the platform. “The Partnerships team has been fantastic. Our dedicated account managers provided invaluable guidance during onboarding, ensuring we could maximize the platform’s capabilities for our clients,” Jesse shared. “They’ve felt more like teammates than vendors, helping us confidently deliver results.”
This partnership brought several key benefits to Vyber Media. The rapid support response times stood out, with Jesse noting, “Under 10 minutes to solve issues.” The automation flow workspace became a vital tool for the agency, allowing it to visually map out campaigns and seamlessly split-test strategies. Additionally, Omnisend’s unified platform, integrating forms, email, SMS, and A/B testing into a single ecosystem, streamlined Vyber Media’s operations, saving time and driving measurable ROI.
Scaling Headbanger Sports
One standout success story is Vyber Media’s work with Headbanger Sports, an 8-figure sports ecommerce brand. “We scaled its email list from 15,000 to 146,000 subscribers and grew its SMS list from 0 to 30,000 in just two years,” Jesse explained.
Email and SMS subscribers
Headbanger Sports operates in a highly competitive market where product pricing is often uniform across the industry. This made it essential for Vyber Media to focus on building a strong email and SMS funnel that could drive customer engagement and retention.
Key strategies included:
- Leveraging Facebook ads as a lead magnet to drive low-cost subscriber growth
- Implementing a robust welcome series that generated $400,000 in revenue
- Building a comprehensive email automation system that collectively drove over $1M in revenue
- Utilizing segmentation strategies to improve deliverability, achieve open rates exceeding 50%, and drive consistent sales
The welcome series became a cornerstone of its email strategy, nurturing new subscribers and guiding them toward their first purchase. By pairing this with a data-driven approach to segmentation, Vyber Media ensured that subscribers received timely and relevant content, maximizing conversions.
Welcome series
“Email became a core revenue driver for Headbanger Sports, contributing over $1.5M in annual revenue and growing over 55% year-over-year,” Jesse noted. “Omnisend helped us transform its lifecycle marketing and outperform the competition in a crowded marketplace.”
Revenue from Omnisend
Wrap up
In the future, Jesse is excited to deepen Vyber Media’s collaboration with Omnisend. “Omnisend is constantly pushing the boundaries of email and SMS marketing. We look forward to working together on innovative strategies, joint events, and continuing to scale our clients’ marketing performance.”
About Vyber Media
Vyber Media is a performance marketing agency helping brands achieve data-driven, scalable growth. With expertise in sports, entertainment, financial services, apparel, and health & wellness, Vyber Media specializes in email, SMS, social media, and partnership marketing.
Interested in working with Vyber Media? Reach out here.
