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Webinars / Webinars (current) / Last-mile BFCM checklist
Upcoming

Last-mile BFCM checklist

2026-11-17 17:00:00Z

60 min
Zoom
Jimmy Kim
Chase Dimond
Register
About the session

The week before BFCM is for final checks, not new builds. Here's the last-mile checklist to run through before you hit send.

You will learn

  • The pre-launch QA list: links, tracking, mobile rendering, unsubscribe compliance

  • Confirming automations, segments, and sending limits are ready for peak load

  • A go/no-go framework for the 48 hours before launch

Speakers
Jimmy Kim
Co-founder & CEO at eCom Email Marketer
4+ years of experience
Expertise: Email marketing, list health, engagement-based segmentation
Jimmy Kim has spent over a decade building in email and SMS. He founded and led Sendlane, the ecommerce marketing automation platform, before launching eCom Email Marketer with Chase Dimond. He also hosts the Send It! podcast and runs Commerce Roundtable, bringing operators together around what's actually working in retention.
Chase Dimond
Co-founder & Chief Email Nerd at eCom Email Marketer
4+ years of experience
Expertise: Email marketing, list health, engagement-based segmentation
Chase Dimond is one of the most recognised names in ecommerce email marketing. He co-founded the agency Structured, where his team has driven over $200 million in email-attributable revenue for brands, and now co-runs eCom Email Marketer — a daily newsletter read by 80,000+ retention marketers — alongside Jimmy Kim.
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Meet the experts

Karolina Petraškienė
Karolina Petraškienė

Marketing Project Lead at Omnisend

Timothy Medlock
Timothy Medlock

Customer Success Manager at Omnisend

Pija Ona Indriūnaitė
Pija Ona Indriūnaitė

Director of Omnisend brand

JP Charles
JP Charles

Founder & CEO @ Ecommerce Boost

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