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Webinars / Webinars (current) / Beyond the send: Monitor and optimize your BFCM campaigns
Upcoming

Beyond the send: Monitor and optimize your BFCM campaigns

2026-11-19 15:00:00Z

60 min
Zoom
Genevieve Smith
Burak Gündüzalp
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About the session

Running campaigns is only half the battle — optimizing them is where the wins happen. Join us to learn how to break down your BFCM reports in Omnisend, avoid the mistakes most brands make, and turn numbers into revenue-driving decisions.

You will learn

  • How to read your BFCM campaign reports

  • The biggest mistakes brands make when analyzing BFCM results

  • Which metrics actually drive optimization

Speakers
Genevieve Smith
Customer Success Team Manager at Omnisend
12+ years of experience
Expertise: Customer success leadership, email and SMS strategy, customer retention
She works closely with ecommerce brands to help them grow through smarter, more strategic marketing. Whether it’s email, SMS, or both — Genevieve knows how to make it click.
Burak Gündüzalp
Account Expert at Omnisend
4+ years of experience
Expertise: Email marketing tools, ecommerce platforms, competitor comparisons
Burak helps ecommerce brands unlock more value from their marketing. As an Account Expert at Omnisend, he focuses on retention, customer experience, and growth strategies that turn email and SMS into meaningful revenue channels.
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Meet the experts

Karolina Petraškienė
Karolina Petraškienė

Marketing Project Lead at Omnisend

Timothy Medlock
Timothy Medlock

Customer Success Manager at Omnisend

Pija Ona Indriūnaitė
Pija Ona Indriūnaitė

Director of Omnisend brand

JP Charles
JP Charles

Founder & CEO @ Ecommerce Boost

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