Live

Behavioral segmentation masterclass: The fastest way to smarter campaigns

50 min

Segmentation

About the session

Most email campaigns underperform because the segments behind them are too basic or outdated. In this masterclass, we’ll show you how to build strategic, behavior-driven segments that will move the needle. You’ll learn how to spot intent signals, reactivate cold audiences, and tailor content to different engagement levels — all using segments you can set up in minutes. Whether you’re rethinking your strategy or need ready-to-use tactics for your next campaign, this is the fastest way to level up.

You will learn:

Which customer behaviors matter most — and how to act on them
Which core segments drive better engagement and revenue
How to spot and fix segmentation gaps holding your business back

Speakers

Laurel

Senior Account Expert

She works with fast-growing brands to turn one-time buyers into loyal customers. If you’re stuck on retention, Laurel knows exactly which messages to send, and when to send them.

Registration

You’ll get:

Recording

Live access

What’s coming up

Upcoming

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2025-11-04 15:00:00Z

Upcoming

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2025-11-05 15:00:00Z

Upcoming

Inbox or spam? How to monitor and protect your deliverability during BFCM

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2025-11-11 15:00:00Z

Upcoming

Live giveaway

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2025-11-13 15:00:00Z

Upcoming

Campaign chaos? How Omnisend AI can fix your BFCM fast

The week before BFCM, and we’re not giving up — it’s the time to lock in. In this session, you’ll learn how Omnisend AI can help you finish your campaigns, optimize your targeting, and get ready to drive sales when it matters most.

2025-11-18 15:00:00Z

Upcoming

From one-time to lifetime: BFCM post-purchase flows that drive retention

BFCM brings in a wave of new customers, but most won’t return unless you make the first move. In this session, we’ll show you how to use post-purchase flows and segmentation strategies to turn one-time shoppers into repeat buyers who stick around.

2025-11-20 15:00:00Z

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