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Live

From chaos to clarity: Building an ecommerce merchandising calendar

2026-02-24 15:00:00Z
Ecommerce merchandising calendar
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About the session

Ecommerce teams are juggling constant launches, promos, and requests — and it’s easy to end up with a calendar that’s busy but not effective. In this session, Ezra Firestone, founder of Smart Marketer and Zipify Apps, breaks down how to build a repeatable merchandising calendar that’s easy to run, aligns your team, and drives revenue.

You will learn:
  • How to plan a merchandising calendar with intention instead of cramming in every possible campaign
  • A clear, repeatable calendar structure that supports sustainable, long-term growth
  • How to balance promotions and consistency using proven lessons from scaling multiple ecommerce brands
Speakers
Ezra Firestone
Ecommerce expert

Ezra Firestone is a founder of Smart Marketer and Zipify Apps and expert in ecommerce.

Registration

You’ll get:

Recording

Live access


What’s coming up

7PM CT
Upcoming
Deliverability in 2026: What changed in 2025 and what’s next
Deliverability moved faster in 2025 than most brands expected — new requirements, stricter filters, and fewer second chances from inbox providers. In this session, we’ll break down the biggest shifts from the past year, what they signal for 2026, and the steps you should take now to stay compliant and keep your emails landing where they matter — the inbox.

2026-02-02 01:00:00Z

Register now
Upcoming
From 2025 to 2026: Signals, shifts and what to prepare for
Email and omnichannel performance data in 2025 revealed clear signals — but also a lot of noise. Some trends quietly reshaped results, while others looked bigger than they really were. In this session, we’ll unpack what the data actually tells us about 2025 performance, how customer behavior and channel effectiveness evolved, and what those shifts signal for 2026 — so you can focus on what will truly move the needle next year.

2026-02-03 16:00:00Z

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4PM CT
Upcoming
Your beginner’s guide to lifecycle marketing in 2026: What it is and how to start
Most brands skip lifecycle marketing because it sounds complex — but it’s simply about sending the right message at the right moment. In this session, we’ll break down what lifecycle marketing actually is, why it matters in 2026, and how to start using it to turn first-time shoppers into loyal, repeat customers.

2026-02-05 22:00:00Z

Register now
7PM CT
Upcoming
Your beginner’s guide to lifecycle marketing in 2026: What it is and how to start
Most brands skip lifecycle marketing because it sounds complex — but it’s simply about sending the right message at the right moment. In this session, we’ll break down what lifecycle marketing actually is, why it matters in 2026, and how to start using it to turn first-time shoppers into loyal, repeat customers.

2026-02-11 01:00:00Z

Register now
4PM CT
Upcoming
Deliverability in 2026: What changed in 2025 and what’s next
Deliverability moved faster in 2025 than most brands expected — new requirements, stricter filters, and fewer second chances from inbox providers. In this session, we’ll break down the biggest shifts from the past year, what they signal for 2026, and the steps you should take now to stay compliant and keep your emails landing where they matter — the inbox.

2026-02-12 22:00:00Z

Register now

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