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Is your segmentation strategy bleeding cash? Here’s how to fix it

45 min
Segmentation

About the session

Some segmentation strategies look smart on paper but fall apart when customers don’t behave as expected. That’s how you burn your budget, waste time, and miss out on the results you want — often without even realizing it. In this session, you’ll hear from Wiehan, CEO of Magnet Monster, as he breaks down a more flexible, profitable way to segment. It’s simple, scalable, and built around real customer behavior — not marketing guesswork.

You will learn:
  • Why most segmentation strategies fail — and what to do instead
  • How to build flexible segments that adapt as customers change
  • A practical, future-ready playbook to grow revenue with segmentation
Speakers
Wiehan
CEO, Magnet Monster

The t-shaped marketer, who in his head, is going to save the world little by little. With over a decade of experience in digital marketing, he has dedicated himself to set sail in the world of experiential email marketing.

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