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Webinars / Seasonal campaigns / How to Build Your BFCM Campaign Plan

How to Build Your BFCM Campaign Plan

JP Charles

2026-10-01 08:00:00Z

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About the session

Black Friday Cyber Monday is one of the biggest opportunities of the year — but a strong BFCM campaign takes more than a few last-minute discounts. In this session, we’ll break down a practical framework for building your BFCM plan, based on hundreds of real-world campaigns.

You will learn

  • How to plan your BFCM campaign timing and email/SMS frequency

  • Which messaging angles to use throughout the BFCM period

  • How to approach segmentation without overcomplicating your strategy

  • The most common BFCM mistakes brands make — and how to avoid them

Speakers
JP Charles
Founder & CEO at Ecommerce Boost
9+ years of experience
Expertise: Email and SMS marketing, conversion rate optimization, ecommerce platform migrations
Jean Pascal Charles is the Founder & CEO of Ecommerce Boost, a Melbourne-based agency that helps ecommerce brands grow through Email & SMS marketing, conversion rate optimization (CRO), and growth strategies. He and his team have delivered standout results for clients—including driving a 558% increase in online sales—while championing seamless platform migrations with zero downtime and zero data loss. With deep hands-on expertise across the ecommerce growth stack, Jean Pascal knows how to turn the right tactics into measurable revenue.
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