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Live

Segmentation 101: How to start and why it matters

35 min
Segmentation basics

About the session

Segmentation doesn’t have to be complicated. But it is what separates great email marketing from the rest — and most people miss that. In this session, we’ll break down the basics of segmentation and how to get started with confidence. Plus, we’ll show you how to use Omnisend AI to build smarter segments using natural language.

You will learn:
  • What segmentation is and why it matters
  • How to start segmenting without overcomplicating things
  • How to use Omnisend AI to build your first segments
Speakers
TJ
Account Expert

He helps ecommerce brands do more with every campaign and automation. As Account Expert at Omnisend, TJ partners with teams to turn insights into action, so every email and SMS feels personal and drives results.

Registration

You’ll get:

Recording

Live access


What’s coming up

Upcoming
Spotlight
6 Email Flows, 30 Days, 435% Growth: Here’s how they did it
What happens when you replace basic email automations with a retention-first strategy? Jewelry brand SUIHE saw a 435% jump in revenue — in just 30 days. In this session, Blue Drop Studio breaks down the exact 6-flow system they built using Omnisend. You'll see how smart segmentation, intentional messaging, and fast execution turned email into a serious growth engine.

2025-09-04 14:00:00Z

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Yotpo Migration
Upcoming
Yotpo to Omnisend: A Beginner-Friendly Migration Session
Thinking about moving from Yotpo to Omnisend but not sure how? We’ve got you. This live tutorial is designed for growing brands and lean teams — giving you a clear, step-by-step walkthrough of the migration process. We’ll cover key steps, common questions, and how to get set up smoothly with Omnisend. The session includes a live Q&A with our Migration Specialists.

2025-09-08 14:00:00Z

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Upcoming
A/B email testing for BFCM: What to run now for Q4 success
BFCM isn’t the time to guess. It’s the time to scale what’s proven. Join this webinar to get a clear roadmap for A/B testing that actually informs your BFCM strategy and helps you drive more revenue when it counts.

2025-09-09 14:00:00Z

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Upcoming
Inbox to Checkout: The 4Cs framework to get Black Friday-ready
Get your brand ready for the busiest shopping season with a proven framework: Compliance, Customers, Checklists, and Commerce. In this webinar, we’ll break down how to stay compliant, engage the right customers, and turn your email list into a revenue engine. Walk away with actionable steps to maximize Black Friday results, without the chaos.

2025-09-10 14:00:00Z

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Yotpo Migration
Upcoming
Yotpo to Omnisend: A Beginner-Friendly Migration Session
Thinking about moving from Yotpo to Omnisend but not sure how? We’ve got you. This live tutorial is designed for growing brands and lean teams — giving you a clear, step-by-step walkthrough of the migration process. We’ll cover key steps, common questions, and how to get set up smoothly with Omnisend. The session includes a live Q&A with our Migration Specialists.

2025-09-11 06:00:00Z

Register now
Yotpo Migration
Upcoming
Yotpo to Omnisend: A Beginner-Friendly Migration Session
Thinking about moving from Yotpo to Omnisend but not sure how? We’ve got you. This live tutorial is designed for growing brands and lean teams — giving you a clear, step-by-step walkthrough of the migration process. We’ll cover key steps, common questions, and how to get set up smoothly with Omnisend. The session includes a live Q&A with our Migration Specialists.

2025-09-15 15:00:00Z

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Upcoming
Your BFCM depends on this: How to fix your email engagement
You can’t afford low open rates going into BFCM. This is your moment to clean up your list, re-engage the right subscribers, and boost performance before the season hits. In this session, we’ll walk you through the exact steps to audit your engagement, improve deliverability, and drive better results — just in time for Q4.

2025-09-16 14:00:00Z

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Yotpo Migration
Upcoming
Yotpo to Omnisend: A Beginner-Friendly Migration Session
Thinking about moving from Yotpo to Omnisend but not sure how? We’ve got you. This live tutorial is designed for growing brands and lean teams — giving you a clear, step-by-step walkthrough of the migration process. We’ll cover key steps, common questions, and how to get set up smoothly with Omnisend. The session includes a live Q&A with our Migration Specialists.

2025-09-17 14:00:00Z

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Upcoming
The BFCM-ready abandonment automations: How to set them up right
BFCM brings more traffic — and more abandoned carts. In this session, we’ll show you how to build automated email flows that recover those missed opportunities fast. You’ll walk away with the strategy, structure, and content tips to turn missed checkouts into Q4 revenue.

2025-09-18 14:00:00Z

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Yotpo Migration
Upcoming
Yotpo to Omnisend: A Beginner-Friendly Migration Session
Thinking about moving from Yotpo to Omnisend but not sure how? We’ve got you. This live tutorial is designed for growing brands and lean teams — giving you a clear, step-by-step walkthrough of the migration process. We’ll cover key steps, common questions, and how to get set up smoothly with Omnisend. The session includes a live Q&A with our Migration Specialists.

2025-09-24 14:00:00Z

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Upcoming
Stay Ahead: Omnisend’s Q3 Feature Drop
Exciting updates are here at Omnisend! Join our Sales & Partnership Team as they reveal new features designed to sharpen your email marketing strategy. And of course, we’ll celebrate our glow up!

2025-09-25 14:00:00Z

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Upcoming
Deliverability for BFCM: Don’t let your emails go to spam
BFCM is your biggest revenue moment — and email is how you get there. But if your deliverability is off, all that traffic, effort, and budget goes to waste. In this session, we’ll discuss how to prep your strategy to make sure your emails land in inboxes, not spam folders.

2025-09-30 14:00:00Z

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