Live

Segmentation 101: How to start and why it matters

35 min

Segmentation basics

About the session

Segmentation doesn’t have to be complicated. But it is what separates great email marketing from the rest — and most people miss that. In this session, we’ll break down the basics of segmentation and how to get started with confidence. Plus, we’ll show you how to use Omnisend AI to build smarter segments using natural language.

You will learn:

What segmentation is and why it matters
How to start segmenting without overcomplicating things
How to use Omnisend AI to build your first segments

Speakers

Account Expert

He helps ecommerce brands do more with every campaign and automation. As Account Expert at Omnisend, TJ partners with teams to turn insights into action, so every email and SMS feels personal and drives results.

Registration

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Recording

Live access

What’s coming up

Upcoming

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2025-11-11 15:00:00Z

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Upcoming

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2025-11-18 15:00:00Z

Upcoming

From one-time to lifetime: BFCM post-purchase flows that drive retention

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Stay tuned for more future knowledge

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