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Webinars / Segmentation / Segmentation for BFCM — building high-intent segments before the rush

Segmentation for BFCM — building high-intent segments before the rush

Sadie Arnold

2026-08-20 14:00:00Z

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About the session

Stop blasting your full list. Build the segments that let you send fewer, sharper campaigns that convert.

You will learn

  • Using RFM data to identify your VIPs, at-risk, and can't-lose segments

  • Structuring early-access and tiered offers around segment value, not guesswork

  • Turning browsing and purchase behavior into targetable BFCM audiences

Speakers
Sadie Arnold
Sr. Customer Success Manager at Omnisend
6+ years of experience
Expertise: Enterprise account management, email and SMS strategy, data-driven campaigns
Sadie helps ecommerce brands unlock the full potential of their marketing. From strategy to execution, She knows how to turn customer data into campaigns that drive clicks, conversions, and long-term growth.
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Meet the experts

Karolina Petraškienė
Karolina Petraškienė

Marketing Project Lead at Omnisend

Arnas Zoluba
Arnas Zoluba

Product Education Specialist at Omnisend

Agnė Januškevičiūtė
Agnė Januškevičiūtė

Account Expert at Omnisend

Alyssa Heren
Alyssa Heren

Sr. Customer Success Manager at Omnisend

Bernard Meyer
Bernard Meyer

AI Operations Manager at Omnisend

Boris Pavlov
Boris Pavlov

Lead of Deliverability & Compliance Operations at Omnisend

Desislava Zhivkova
Desislava Zhivkova

Head of Deliverability and Compliance Operations at Omnisend

Gavin Lau
Gavin Lau

Customer Success Manager at Omnisend

John Pulliam
John Pulliam

Sr. Customer Success Manager at Omnisend

Karen Grier
Karen Grier

Agency Success Manager at Omnisend

Kristen Jordan
Kristen Jordan

Sr. Customer Success Manager at Omnisend

Laura Gruodytė
Laura Gruodytė

Account Expert at Omnisend

Marty Bauer
Marty Bauer

Director of Sales and Agency Partnerships at Omnisend

Matias Mancheno
Matias Mancheno

Account Expert at Omnisend

Milda Bernatavičiūtė
Milda Bernatavičiūtė

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Milvydas Mažonas
Milvydas Mažonas

Creative Studio Director at Omnisend

Monika Smaliukaitė-Gudžiūnė
Monika Smaliukaitė-Gudžiūnė

Sr. Account Expert at Omnisend

Motiejus Didžbalis
Motiejus Didžbalis

Product Manager at Omnisend

Timothy Medlock
Timothy Medlock

Customer Success Manager at Omnisend

Pija Ona Indriūnaitė
Pija Ona Indriūnaitė

Director of Omnisend brand

Rasa Budrytė
Rasa Budrytė

Graphic Designer at Omnisend

Tadas Pukas
Tadas Pukas

Product Manager at Omnisend

Žygimantas Eirošius
Žygimantas Eirošius

Product Manager at Omnisend

Jolanta Gudanaitė
Jolanta Gudanaitė

Sr. Agency Account Expert at Omnisend

Burak Gündüzalp
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Account Expert at Omnisend

Genevieve Smith
Genevieve Smith

Customer Success Team Manager at Omnisend

Mangirdas Masiulionis
Mangirdas Masiulionis

Sr. Customer Success Manager at Omnisend

Sadie Arnold
Sadie Arnold

Sr. Customer Success Manager at Omnisend

Sydney McCarthy
Sydney McCarthy

Manager of Customer Success Team at Omnisend

Laurel Wolfe
Laurel Wolfe

Sr. Customer Success Manager at Omnisend

Rūta Ramanauskaitė
Rūta Ramanauskaitė

Account Executive at Omnisend

Emory Courtney
Emory Courtney

Sr. Account Expert at Omnisend

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Agency Onboarding Specialist at Omnisend

Kosta
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Sr. Agency Partnerships Manager at Omnisend

Justė Cechanavičienė
Justė Cechanavičienė

Product Manager at Omnisend

Darija Grobova
Darija Grobova

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Matas Žebrauskas
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