Live

Smarter segmentation: How to keep BFCM shoppers engaged by doing less

2025-11-04 15:00:00Z

BFCM Retention

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About the session

After the BFCM rush, the smartest brands don’t send more — they send better. In this session with Anna Rose Elkins from BAD Marketing, we’ll show you how to keep your new customers engaged through strategic segmentation. You’ll learn how to find your “Goldilocks zone” of engagement, use data to do less but convert more, and plan retention campaigns that actually work.

You will learn:

How to find the segmentation “Goldilocks zone” for post-BFCM engagement
Which segments drive the most revenue with the least effort
How to use exclusions and data to simplify your retention strategy

Speakers

Anna Rose Elkins

Email & SMS Success Manager @BAD Marketing

Anna Rose started in the non-profit world before transitioning to e-commerce, joining BAD Marketing as an Account Manager and growing into her role as Success Manager while helping build BAD's first Email & SMS district. She now leads a team of 12 and oversees the strategy for 25+ 7-to-8-figure brands. Anna Rose leverages what most marketers miss: smart segmentation that maximizes the impact of every campaign.

Registration

You’ll get:

Recording

Live access

What’s coming up

Upcoming

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2025-11-05 15:00:00Z

Upcoming

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2025-11-11 15:00:00Z

Upcoming

Live giveaway

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2025-11-13 15:00:00Z

Upcoming

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2025-11-18 15:00:00Z

Upcoming

From one-time to lifetime: BFCM post-purchase flows that drive retention

BFCM brings in a wave of new customers, but most won’t return unless you make the first move. In this session, we’ll show you how to use post-purchase flows and segmentation strategies to turn one-time shoppers into repeat buyers who stick around.

2025-11-20 15:00:00Z

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