Features
Omnisend AI

Yes, we have AI features. Yes, they’re good.

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Full access. Trusted by 150K+ brands.

Do it where you already work

With Omnisend MCP, you can get your account specific insights, explore opportunities, and take immediate actions – directly in ChatGPT.

Write and personalize faster

Omnisend AI helps you write emails, generate subject lines, recommend products, and automatically adjust content for each customer.

Always know what’s happening

Omnisend AI analyzes your audience, flags at-risk customers, and builds segments so you can act on what’s happening right away.

MCP

Your favorite AI talks to Omnisend

With MCP connected, this is just how marketing works now.

Understand what’s actually going on

Don’t waste time digging manually and just ask your AI. From performance breakdowns to “why did this drop?”, it’s all there.

Know what to do next

Figure out what’s working, what’s not, and what’s missing. Then decide what to do with it.

Do something about it right away

Don’t leave the conversation just yet. Ask your AI to create campaigns, adjust segments, and fix what needs fixing as you go.

See how Omnisend MCP works

50%

email campaigns
open rates

1:300

ROI using omnichannel
marketing

5%+

click-through
rate

+$100K

growth in monthly
revenue

AI copywriting

Proactively recommends improvements on email content, grammar, tone-of-voice and style based on the best email marketing practices.

AI-generated subject lines and preheaders

Get attention-grabbing subject lines in seconds. Or finetune the ones you already have.

Personalized product recommender

AI analyzes your audience’s browsing and purchase behavior to insert the right products into each email, automatically.

Dynamic content personalization

No need to build multiple versions of the same campaign — create one email and it’ll adapt to different customer types.

Brand assets AI

Import your logo, colors and fonts from your store and apply them to your email templates, automatically.

FORMS

You describe it, AI assistant builds it

Tell Forms AI Assistant what you’re trying to create — a signup, a promo, an event form. Omnisend AI then builds the structure, writes the content, and applies your branding, so you’re not starting from a blank page. The form is fully customizable afterward, so just tweak it however you like and publish.

Product tour

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AUDIENCES

When you know, you win

Understand what’s happening across your audiences and act while it still matters.

RFM analysis

Automatically groups customers by how recently, how often, and how much they’ve spent — for smarter targeting.

Segment builder

Tell AI who you want to reach in Audience Builder and it’ll create the segment for you.

Ordered Product Reporting

Subject lines, content, and timing to find what brings the best results.

What others say

Omnisend AI is in their workflow now

We’ve been using Omnisend’s AI features here at Battery Mate since its initial launch, and it’s been a real time saver. We mainly use it to generate more engaging subject lines and headers.

Vishal Sheth

Battery Mate

The AI segment generator will save me a ton of time. Sometimes it’s easier to describe segments in words than it is to actually make them yourself.

Olivia Cerio

Shrig Shop

The AI catches details we’d miss and keeps us moving. I’m very happy with the features.

Natasha Ray

And Keep

Letting AI do the boring tasks for you feels great

Try it in Omnisend

Learn more about Omnisend AI

We’ll help you get
started

From days to minutes: How Omnisend embedded AI into the data lifecycle

Blog

From days to minutes: How Omnisend embedded AI into the data lifecycle

10 ways MCP can improve email marketing

Blog

10 ways MCP can improve email marketing

Omnisend AI: Get Started

Knowledge base

Omnisend AI: Get Started

FAQ

Does Omnisend have AI?

Yes. Omnisend has many AI features built throughout the platform. You can use it to write emails, generate subject lines, build segments and forms, recommend products, identify at-risk customers , and even connect to your favorite LLM via MCP.

What is the best free AI email tool?

With Omnisend’s free plan, you still get AI features that help you with subject line generation, content writing, segmentation, and form creation. It's built into the platform, so you don’t need any extra tools.

Can I use AI to generate an email?

Yes. Omnisend's Email Builder has a Direct AI copywriting feature — type what you want to say and get copy tailored to your tone, audience, and past campaigns.

How to use AI for email marketing?

Start with Omnisend. Omnisend AI writes your copy, suggests subject lines, builds segments, recommends products, and predicts which customers are about to churn. You review, adjust, and send.

How to use AI for email marketing campaigns? / How to repurpose old email campaigns using AI?

If you’ve connected Omnisend to your LLM via MCP, you can create campaigns straight from the chat. Another way to do it would be to paste text from a past campaign into AI Writer and reshape it for a new audience, angle, or offer.

Where do I find AI features in Omnisend?

AI is built into your workflow, not in a separate section. Click the AI icon in the Email Builder's text blocks to generate or improve copy. Find it next to subject line fields in campaigns and automations. Use AI Segment Builder in Audience → Create Segment. On paid plans, select Continue with AI when creating forms.

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today

Built on feedback of 150,000+ brands. Try Omnisend and see why they stay.