Omnisend - Email Marketing Software
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See who and why you need to re-engage

Imagine knowing exactly which customers need re-engagement without sorting through any data. Omnisend's AI-assisted customer lifecycle segmentation takes you exactly there.

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CUSTOMER LIFECYCLE STAGES

Retention starts with the right segment

Lifecycle-based segments take the guesswork out of reactivation. Instead of calculating delays, order counts, or values by hand, Omnisend’s AI creates dynamic segments called lifecycle stages. That means you can personalize retention campaigns without manual setup — and make them more effective simultaneously.

“The lifecycle stage map is an incredible opportunity for a small business. This is the kind of thing that, otherwise, takes a marketing team to be able to do. It’s a simple way to see our customers’ shopping or purchasing habits in one place, and it’s really helped us to be able to target different groups. We’re competing with larger businesses, and this allows us to have that reach at the right time.”

Angèl Foster
Co-Owner of Island Olive Oil Company
LIFECYCLE STAGE MAP

Know which customers need attention

The lifecycle stage map shows your shoppers in real time, grouped by their journey stage. It gives you a clear picture of your customer base and highlights which segments are strong and which ones need re-engagement.

How to use the customer lifecycle stages:

Prevent shoppers from churning

Reactivating contacts in the About to Lose, Can't Lose, and At Risk lifecycle stages can help you win back customers who are likely to churn.

Cherish your best customers

Go the extra mile in treating (and keeping) your frequent, high-value shoppers in the Champion and Loyalist lifecycle stages.

Find more high-value customers

Combine the upper-row segments from the Lifecycle Stage Map to build a single, high-CLV customer segment and sync it to create lookalikes in Facebook and Google.

RETENTION BEST PRACTICES

Practical tips for every stage

New to retention marketing? Omnisend’s built-in guides give you practical tips for every lifecycle stage. See which workflows, channels, and campaigns work best to re-engage customers and keep them returning.

Do more with Customer Intelligence tools

Who wants to drown in spreadsheets and complex data-matching? Better use Omnisend's FREE Customer Intelligence tools for data-driven customer segmentation that will help you engage and sell more to your customers.

Customer lifecycle stages

Prevent shoppers from churning, cherish your best customers, and find more valuable customers using lifecycle-based segmentation.

Product Analytics

Identify power products for specific customer segments and create laser-targeted product promotions.

Funnels

Segment your customers based on the funnel stage at which they dropped off before completing a purchase, and improve your conversions.

Make an average $68* for every $1 you spend.
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Blog
Retention marketing: Definition, strategies & examples
Blog
Retention marketing: Definition, strategies & examples
Blog
30+ email marketing campaign examples, types & tips

FAQ

What is a signup form?

With Omnisend, you can create a wide range of automated workflows tailored to your marketing needs. This includes welcome series for new subscribers, abandoned cart reminders to recover lost sales, post-purchase follow-ups to encourage repeat business, and more.

How to create a signup form?

Yes! By automating targeted communications like abandoned cart reminders and personalized product recommendations, you can significantly boost conversion rates and encourage repeat purchases. These automated messages ensure you're always engaging customers with minimal effort, helping you drive sales on autopilot.

Are forms mobile-optimized?

Absolutely! You can use customer data such as browsing behavior, purchase history, and personal details to create highly personalized messages. Our platform allows you to segment your audience and tailor content, ensuring that each customer receives relevant and engaging messages.

What are multi-step forms?

Setting up automations with Omnisend is designed to be user-friendly, regardless of your technical expertise. Our visual automation editor guides you through the process, allowing you to easily define triggers, conditions, and actions for your workflows. Plus, with pre-built automation templates, you can get started quickly and customize the templates to fit your needs, making the setup process straightforward and efficient.

What are examples of Web Forms?

Setting up automations with Omnisend is designed to be user-friendly, regardless of your technical expertise. Our visual automation editor guides you through the process, allowing you to easily define triggers, conditions, and actions for your workflows. Plus, with pre-built automation templates, you can get started quickly and customize the templates to fit your needs, making the setup process straightforward and efficient.

How can I customize my Omnisend forms?

Setting up automations with Omnisend is designed to be user-friendly, regardless of your technical expertise. Our visual automation editor guides you through the process, allowing you to easily define triggers, conditions, and actions for your workflows. Plus, with pre-built automation templates, you can get started quickly and customize the templates to fit your needs, making the setup process straightforward and efficient.

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