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Every single contact you have is unique, so why put them all in the same list? In order to offer your contacts and customers a more personalized, relevant message, you can create smart segmentation from various lists that allows you to send the right messages to just the right person. That way, you can help increase your own sales while helping your contacts find the perfect products.
When your visitors sign up for your newsletters, promotions or discounts, they’ll automatically be segmented based on where they signed up from. With more specific segments, you can send the content your contacts want. So contacts that signed up for a 15% discount should be treated differently than contacts who signed up for a free ebook.
With segment tags, you can now send targeted campaigns to users that have purchased specific products from you, used a certain discount, or based on total order value. Or you can send great offers to those users who haven’t bought from you in a certain amount of time. With greater targeting and smarter segmentation, you can really increase your conversion rates—meaning not only better open and click rates, but higher sales for each campaign.
When you’re creating separate segments and uploading several contacts at once, you may end up with a contact in multiple segments. While the other email marketing platforms will charge for each email you send, no matter if they’re the same person twice, you don’t have to worry about that at Omnisend. We count your contacts only once instead of every single time you add them to your different segments. That means lower costs for you with greater flexibility.
Connect your store - whether it’s on Shopify, BigCommerce, or many other platforms - with Omnisend and starting sending targeted messages to the right customers for better conversions and happier customers.