Oregon Leads U.S. in Online Shopping: 74% Order Every Week

An Omnisend nationwide survey of 2,000 Americans shows nearly three-quarters of Oregon residents (74%) place an online order at least once a week, narrowly ahead of Utah (73%) and Nevada (72%). When it comes to daily buying, the hot spot moves south – 16% of Louisianans click “buy now” every single day, more than double the U.S. average. On the other end of the spectrum, Minnesota residents shop online the least, with 24% saying they shop only a few times a year.

Where are those purchases happening?

• Amazon still dominates America’s carts (83% said they used it in the past six months), peaking at 91% in Colorado and 89% in both Washington and Maryland.
• Walmart’s online store steals share in Utah (73%) and North Carolina (70%).
• Social-commerce checkouts boom in Iowa (43%) and Idaho (36%), nearly doubling the national average (22%).

“Seeing Amazon hit 90%+ usage in some regions tells us marketplace trust is incredibly sticky, but the rise of Walmart.com in places like Utah shows consumers will shift loyalties when value and fast fulfillment line up. The same pattern is why social-commerce orders are exploding in states like Iowa – relevant offers delivered in-feed feel effortless,” says Marty Bauer, Ecommerce Expert at Omnisend.

Frequency doesn’t always equal big spending

High checkout count doesn’t automatically translate into high revenue. Four out of five Utah shoppers keep monthly e-commerce spend below $100, despite ranking #2 for weekly purchases. At the other extreme, Connecticut leads the “super-spender” list, with 14% spending $500–$1,000 a month, followed by Kentucky (12.1%) and Washington (10.5%). In general, only 1.8% of Americans break the $1,000 ceiling.

Platform choice hints at why wallets diverge:

• Target enjoys cult status in its home state of Minnesota, reaching 67% usage in the past 6 months – more than double the national average (30%).
• Temu’s ultra-budget allure spikes in Mississippi (39%) and Alabama (37%), where overall spend is average but bargain-hunting is king.
• High-spend Connecticut shoppers concentrate dollars on Amazon and Target.

“Frequent checkouts don’t always translate into bigger budgets. Shoppers in states like Utah may be driven more by convenience and deals than by high-ticket items. This shows why marketers must pay close attention to regional spending behaviors – whether catering to bargain-hunters or positioning for premium buyers, to effectively connect with consumers, optimize marketing spend, and ultimately unlock higher revenue opportunities,” says Marty Bauer.