Omnisend AI
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Why Omnisend?
Blue Drop Studio first came across Omnisend a few years ago, but over the past 12–18 months, the platform has become their go-to ESP for ecommerce clients in the $25K–$250K/month range.
“Omnisend has proven to be an ideal solution for the types of ecommerce brands we work with — especially those in the early to mid-growth stage,” said Omar Juman, Co-Founder of Blue Drop Studio. “It offers the right balance of powerful automation features, user-friendly design, and accessible pricing.”
What stood out the most to Omar was Omnisend’s speed, scalability, and support. “Our experience with the Partner Program has been excellent,” said Omar. “Our partnership managers, Ryan Stewart and Hunter Sims, were incredibly helpful from the start. Ryan gave us a thorough walkthrough of the platform and helped us get up and running quickly with our first project. Hunter was helpful with onboarding our client and setting up their Omnisend account.
“We didn’t need much technical support during the build, but toward the end of the project we had a few questions, and Ryan and Hunter were quick to respond with clear, helpful answers,” added Anna Rewinska, Co-Founder of Blue Drop Studio. “That kind of responsiveness makes a big difference.”
Scaling SUIHE Jewelry’s email revenue
SUIHE is a California-based DTC jewelry brand known for symbolic, meaningful pieces made from recycled metals and natural gemstones. After an impressive launch in 2024, the brand saw rapid growth through social media, influencer marketing, and early paid media success.
But their email setup was limiting growth.
“They were using Shopify Email — a single welcome email, no personalization, no segmentation,” said Omar. “Their list was growing fast, but they weren’t capitalizing on it.”
In April 2025, SUIHE partnered with Blue Drop Studio to implement a complete lifecycle system in Omnisend.
The agency launched six high-impact flows tailored to the customer journey:
- Welcome flow: Introduced the brand, social proof, and bestsellers using strategic content and a soft incentive. It alone drove $6.4K in revenue within 30 days.
- Purchase recovery flows: Separate flows for browser abandonment, cart, and checkout, built with product recommendations and intent-based messaging.
- Post-purchase flow: Split paths for first-time and repeat buyers, incorporating UGC, incentives, and product suggestions to drive repeat orders.
- Winback flow: Re-engagement flow using Omnisend’s Product Recommender and dynamic content to revive lapsed subscribers.
- Signup forms: Mobile and desktop variants optimized for A/B testing and designed to convert with clean, brand-aligned visuals.
Mobile signup form and welcome email via SUIHE
All flows were mobile-first and visually aligned with SUIHE’s aesthetic — creating a cohesive, personalized experience at every stage of the customer journey.
The results
After launching the new automation setup in Omnisend, SUIHE saw a major shift in retention performance — without sending a single campaign.
In the first 30 days, attributed email revenue grew from $1.8K to $9.7K, a +435% increase driven entirely by automated flows.
Revenue from Omnisend
“We applied a proven framework, personalized it to the brand, and executed fast. With Omnisend, we were able to deliver immediate impact without relying on additional paid spend,” said Anna.
The welcome flow proved the most effective, generating $6.4K on its own. Other high-performing flows included abandoned checkout and post-purchase, which helped drive repeat purchases and increase average order value.
Wrap up
Blue Drop Studio continues to partner with Omnisend to support growing ecommerce brands — especially in fashion, jewelry, and lifestyle — with retention strategies that are both scalable and practical.
“Omnisend makes it easy for us to move fast without compromising on quality — and our clients feel confident using it after we hand off,” said Anna.
Looking ahead, the team is exploring new opportunities around AI-powered personalization, loyalty integrations, and smarter post-purchase journeys. But the core approach stays the same: focus on strong foundations, and build from there.
“If your flows aren’t set up properly, you’re paying to acquire customers you’re not keeping,” shared Omar. “Retention isn’t optional — it’s what makes paid growth sustainable.”
About Blue Drop Studio
Blue Drop Studio is a boutique growth agency helping ecommerce brands scale profitably through retention-first strategies, paid media, and brand-aligned creative.
From foundational flows to full-funnel campaigns, they build high-performing systems that drive sustainable, measurable results.
Interested in working with Blue Drop Studio?
Get in touch here — bluedropstudio.com
