Omnisend AI
OFFER
That’s where Omnisend comes in. “Omnisend had the balance we’d been looking for: smart enough for serious retention work, yet intuitive enough that clients could actually use it,” says Thanos, Founder of CLVmaxers. From their very first migration, where automations, pop-ups, and segments transferred smoothly without breaking, Omnisend became a natural fit for their CLV-first approach.
Why CLVmaxers chose Omnisend as their growth platform
CLVmaxers first encountered Omnisend about four years ago, when a client asked them to help with a migration. The experience was a turning point. Instead of the usual spreadsheets and broken flows, the setup was calm and controlled, with key elements recreated quickly and safely.
“With Omnisend, we got all the ecommerce features we expect from a top-tier ESP, but without endless micro-decisions or enterprise-level pricing,” Thanos explains.
Today, Omnisend is their go-to recommendation for six- and seven-figure ecommerce brands that simply want email and SMS to work and scale.
Joining the Omnisend Partner Program reinforced that decision. A real Partner Manager, not a faceless portal, guided them through onboarding and looked for ways to collaborate. When something did go wrong, support stepped in fast.
“The support team was fast, friendly, and genuinely helpful. Their support made it easier to launch scalable programs faster and spend less time babysitting platforms,” says Thanos.
How CLVmaxers builds CLV-focused lifecycle systems with Omnisend
CLVmaxers’ method always starts with list health and deliverability. They use Omnisend’s segmentation to separate engaged from unengaged contacts, clean up dead weight, and rebuild sender reputation so every future campaign and automation has a stronger chance of landing and being opened.
From there, they design lifecycle journeys instead of one-off sends. In Omnisend, that means:
- Welcome series that turn first-time visitors into first-time buyers
- Browse, cart, and checkout abandonment workflows that recover would-be lost revenue
- Post-purchase and cross-sell automations that increase average order value
- Win-back and re-engagement workflows that extend the customer lifecycle
Once this engine is in place, campaigns and SMS are layered on top. Rather than relying on discount-heavy blasts, CLVmaxers builds campaign calendars around product launches, holidays, and key retail moments, using SMS selectively for urgency and real-time nudges that complement email.
“Besides being a marketing automation platform, for us, Omnisend is the partner that helps us build smarter systems that grow CLV with less friction,” Thanos says.
Client spotlight: Rockin Royalty’s CLVmaxing journey with Omnisend
One standout example of this approach is Rockin Royalty, a baby apparel and accessories brand. When CLVmaxers stepped in, the brand already had thousands of rave reviews, loads of daily traffic, and dozens of colorful hairbows — but no structured email or SMS program to turn that attention into consistent revenue.
The goals were clear: revive their email program and build an automation system that followed every hairbow-browsing mom through her entire journey, from discovery to repeat purchase to loyalty. CLVmaxers started by segmenting the list, cleaning up disengaged contacts, and rebuilding sender reputation with campaigns aimed at the most engaged subscribers.
Within six months, Rockin Royalty’s average open rate jumped from under 15% to over 65%, all while maintaining send volume, improving cadence, and increasing clicks per message. Even accounting for privacy changes, this was a major deliverability improvement that delivered more orders from email than ever before.
With the foundation set, CLVmaxers turned Omnisend into an always-on CLV engine:
- Welcome automation as a cornerstone. A high-intent welcome automation became the main growth driver. With a collective 52% open rate and 7.5% conversion rate, it generated more than 1,000 first-time orders in 12 months, accounting for nearly half of all automation revenue.
- Post-purchase cross-sell that compounds revenue. CLVmaxers built a post-purchase cross-sell flow triggered around delivery, showcasing complementary hairbow shades and accessories using AI-powered product recommendations and a light incentive. This single flow consistently drove additional purchases from excited “Rockin mommas,” adding around 10% extra automation revenue without any additional ad spend.
“Rockin Royalty now has an email and SMS ecosystem that not only converts. It compounds — a true example of what we call CLVmaxing,” says Thanos.
What’s next for CLVmaxers and Omnisend
Looking ahead, CLVmaxers is leaning into AI-powered personalization across the entire customer journey, not just inside message content or pop-ups. “This level of precision doesn’t just improve conversions, it deepens connection and helps consumers feel part of a community that truly understands them,” Thanos explains.
Together with Omnisend, they plan to keep shaping smarter, more human-centered automation — systems that drive more orders, reduce churn, and amplify loyalty for growth-focused ecommerce brands.
About CLVmaxers
CLVmaxers is a boutique email and SMS marketing agency helping ecommerce brands unlock their full potential through smarter retention strategies and a relentless focus on customer lifetime value.
From baby apparel to coffee, wellness to home supplies, they’ve partnered with brands across the US, Canada, the UK, and Australia to drive measurable growth through optimized funnels, improved deliverability, and creative campaigns that actually connect.
Ready to see what your brand can do with CLVmaxers by your side? Click here to get started.
