Omnisend AI
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The challenge
Before Omnisend, Dukier’s email marketing was little more like “one-size-fits-all.”
“We were sending basically the same message to everyone,” Patricia explained. “No personalization, no automations, and no real segmentation by customer type or language. The result was low relevance, high manual effort, and revenue leaking every day.”
It was clear that to scale internationally and serve multiple markets, the brand needed smarter tools and sharper execution.
Personalized automations at scale
“Almost 50 % of our revenue comes from Omnisend, and more than half of that success is thanks to intelligent automations that convert more and better,” Patricia said.
Dukier’s strategy was about making every message count. They leaned on Omnisend’s automation and segmentation features to deliver personal and relevant communication, no matter the market.
- Localized automations: Each sequence was fully adapted into five languages (ES, DE, FR, IT, PT), with catalogs and timing tuned to local habits
- Winning automations: The Welcome sequence, Abandoned Cart, and Lead Capture worked together as the “always-on” revenue engine, converting new customers and bringing hesitant shoppers back
- Complementary campaigns: Around 45% of Omnisend-driven revenue came from segmented campaigns, carefully timed for seasonal peaks like Black Friday and major launches
Dukier’s best performing automations
Instead of overwhelming audiences, Dukier built a rhythm: automated sequences drove steady engagement, while campaigns added bursts of excitement. The combination gave them both scale and sustainability.
Undeniable results
The impact has been dramatic. In just three years, revenue attributed to Omnisend grew from €82,857 in 2022 to €518,860 in 2025 — a 525% increase.
Dukier’s revenue from Omnisend
- Automations delivered 55% of that revenue (€286,286), sending more than 222,000 messages with a 48.4% open rate, generating 10,300+ clicks, and driving 6,200+ orders at a 2.8% conversion rate
- Campaigns weren’t far behind, growing by 532% to generate over €232,000, fueled by precise segmentation and relevant, timely content
Crucially, the growth wasn’t just about volume. Customers acquired via email spent more, with average order values slightly higher than other channels (€44.19 vs €43.22). And the health of the list stayed strong: spam complaints stayed below 0.01% and unsubscribes at just 0.36%.
Dukier’s revenue per placed order
“While Omnisend definitely helped us scale revenue, it also allowed us to do it responsibly — keeping customers engaged, not saturated,” said Patricia.
Lessons learned
From their journey, Dukier pulled out several key lessons:
- Behavior-based emails (welcome, cart, browse) consistently outperform generic blasts in both AOV and conversion
- Segmentation by customer type (new, repeat, VIP, lapsed) and language/market is crucial to keep relevance high and fatigue low
- Automations drive the majority of revenue, while campaigns amplify seasonal peaks — together they form a “constant engine plus situational turbo”
- Smart targeting and cadence keep spam and unsubscribes ultra-low
- Personalization and segmentation, orchestrated through automations, deliver predictable, scalable revenue while maintaining a healthy list
Looking ahead
Looking forward, Dukier plans to take personalization even deeper.
“We want to use smarter recommendations informed by size, breed, and CLV, and strengthen our lifecycle engine with richer post-purchase, winback, and back-in-stock flows,” Patricia said. “We’ll add SMS only where it truly moves the needle, and keep testing everything to sharpen performance. And as we scale, we’ll keep guardrails up — rigorous list hygiene and engagement-based sending to protect deliverability.”
