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The product itself is all about preserving moments that matter. But when it came to marketing, Pasignia was stuck in the opposite cycle: running fast, spending more, and still missing opportunities.
The struggle of doing it alone
Running marketing in-house gave Pasignia control, but also headaches.
- ESP costs kept climbing. Scaling meant paying more and more, with little room to save.
- The team was small. Campaigns took forever to launch, and there just weren’t enough hands to cover every channel.
- SMS and push notifications were barely touched. A lot of potential revenue was left sitting on the table.
“We knew we were only scratching the surface with our email marketing,” says founder Tushar Kapadia. “We had a tool, but we didn’t have the bandwidth — or expertise — to get everything out of it. That’s when we realized we needed help.”
Partnering with Ecommerce Boost and Omnisend
Enter Ecommerce Boost, a growth-focused agency that specializes in email marketing. Their role was to alleviate pressure on Pasignia’s team, facilitate the migration to Omnisend, and rebuild retention marketing from scratch.
Here’s how they did it:
1. Migration without the migraines
Moving from one ESP to another can be painful. Data gets lost, automations break, subscribers slip through the cracks. Ecommerce Boost made sure none of that happened.
They migrated every subscriber segment, every SMS detail, every automation — without a single interruption. On day one, Pasignia was fully operational in Omnisend.
“Switching platforms can be scary,” says Jean Pascal Charles, Founder and CEO of Ecommerce Boost. “But our goal is always zero downtime and zero data loss. Pasignia kept selling while we, together with Omnisend, handled the heavy lifting.”
2. Building email automations that work in the background
The migration was just the beginning. Ecommerce Boost rebuilt all the essential automations that drive retention in the background:
- Welcome series to greet new customers
- Abandoned cart reminders to bring people back
- Post-purchase sequences to build loyalty
- Milestone reminders for anniversaries and special moments
- Win-back campaigns to re-engage lapsed buyers
But they didn’t stop at email. SMS and push were folded in too, so every channel worked together instead of in silos.
And the secret sauce was segmentation. VIP customers, repeat buyers, and first-timers each got their own tailored journey. No more one-size-fits-all blasts.
3. Campaigns that look like Pasignia
Automation is like a backbone, but campaigns are the heartbeat of any ecommerce brand. Ecommerce Boost redesigned Pasignia’s campaigns to be:
- Mobile-first. Built for the devices customers actually use.
- On-brand. Designs reflected Pasignia’s identity as a memory-making brand, not just another store.
- Conversion-focused. Clear CTAs and storytelling that worked hand in hand.
“Good design is more than just looking pretty,” Jean Pascal explains. “With it, you want to tell the brand’s story while driving action. With Pasignia, the campaigns needed to feel as personal as the product itself.”
Pasignia campaigns
Proof in the numbers
The payoff for Pasignia was immediate and measurable:
- Campaigns launched 50% faster, thanks to streamlined workflows
- They saved thousands by ditching legacy ESP with inflated pricing
- Revenue jumped +25% directly from the new flows and campaigns
- Engagement climbed across both email and SMS, with average open rates of 55% and stronger click-throughs
“Omnisend gave us great tools,” Tushar says. “And Ecommerce Boost helped us learn how to use them. Their expertise sped things up and increased our revenue by 25%.”
Pasignia campaigns’ performance
Why the partnership mattered
On paper, Omnisend is newbie-tested and expert-approved. But like any tool, its true potential depends on how you use it. Many ecommerce teams stop at the basics. Pasignia could have done the same.
Instead, they partnered with experts who knew how to:
- Rebuild workflows that drive real retention
- Optimize design for conversions and brand identity
- Build a strategy that connects the dots across channels
As a result, they achieved both efficiency and growth.
“Some teams underuse what Omnisend can do,” says Jean Pascal. “Our job with all the brands that we work with is to unlock Omnisend’s full power: smarter email automations, sharper design, and a strategy that turned potential into revenue.”
Pasignia went from being stuck in the “good enough” stage — slow campaigns, high costs, untapped channels — to scaling faster, spending smarter, and making more money.
About Ecommerce Boost
Ecommerce Boost helps ecommerce brands get 20-30% incremental revenue through email and SMS marketing. Over 300+ brands trust them as their ecommerce growth agency.
