Omnisend AI
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The challenge — a fragmented fan engagement strategy
Before partnering with Omnisend, “Žalgiris” faced a significant hurdle — managing data from multiple platforms, including their website, ticketing system, ecommerce store, and mobile app. The tools they used were isolated and cumbersome, making it difficult to create a unified view of their fanbase.
“Our biggest challenge was consolidating data from various touchpoints and having a single, unified view of our fans. Using multiple tools was inefficient, and Omnisend solved this problem for us,” explains Ignas Vyšniauskas, Marketing Director of “Žalgiris” Kaunas.
Ignas Vyšniauskas, Marketing Director of “Žalgiris” Kaunas
An all-in-one solution
Omnisend provided “Žalgiris” Kaunas with the tools and flexibility needed to address their marketing challenges and improve their fan engagement strategy. By implementing advanced automation workflows and designing highly personalized campaigns, the club successfully bridged the gap between its diverse fanbase and its marketing goals.
Key initiatives included:
- Abandoned cart and checkout reminders: These automated emails have become a game-changer for “Žalgiris.” Fans browsing merchandise on the “Žalgiris Shop” but leaving their carts behind are now gently reminded to complete their purchases.
- Welcome series: To make new supporters feel valued right from the start, “Žalgiris” introduced a welcome series. New subscribers receive a warm introduction to the team’s world, complete with a 10% discount for the “Žalgiris Shop.” This small but significant incentive proved to be a powerful driver, bringing in over 11,000 new email subscribers in just one year.
- SMS campaigns: SMS proved to be a direct and effective way to engage fans, delivering timely updates on ticket sales, new merchandise drops, and exclusive offers. The immediacy of these messages not only boosted engagement but also drove quick actions from fans.
- Regular newsletters: The club’s flagship newsletters, #Dvisavaitinis (#Biweekly) and #FanoKalendorius (#FanCalendar), have become fan favorites. These bi-weekly newsletters keep fans updated on team news, games, and everyday life while creating a sense of belonging and connection.
According to Ignas, the newsletters have been instrumental in keeping the fanbase engaged: “Our most impactful campaigns were during Black Friday and the launch of the ‘Žalgiris Street’ collection. These initiatives not only drove impressive sales but also strengthened our connection with fans.”
BFCM campaign
Omnisend also empowered “Žalgiris” to maintain a consistent voice and cohesive messaging across all campaigns, creating a smooth experience for their audience. The club could focus on building relationships while Omnisend’s automation did the heavy lifting.
Connecting with fans through Omnisend
Since adopting Omnisend, “Žalgiris” has experienced a significant transformation in its marketing performance, proving that personalization and automation are key to modern fan engagement.
The club’s subscriber list grew by over 11,000 fans in just over a year, reaching a milestone of approximately 100,000 email subscribers. Not to mention 9,000 SMS subscribers under its belt.
Moreover, Omnisend impacted the club’s sales strategy as well, generating around 39% of its ecommerce store’s revenue, which simply demonstrates how the platform not only engages fans but also drives consistent, measurable financial results.
But the results go beyond numbers. By putting data and automation to work, “Žalgiris” has been able to create a more personalized and meaningful experience for fans. “Omnisend helps us manage our diverse fanbase effectively,” says Ignas. “From our most passionate supporters to casual followers, the platform enables us to deliver tailored messages that resonate.”
Wrap up
Looking ahead, “Žalgiris” aims to unify all fan data into a single ecosystem for even more precise segmentation and personalization. “We see Omnisend not just as a tool but as a partner, supporting us in optimizing projects and achieving long-term success,” says Ignas.
With Omnisend, “Žalgiris” has streamlined fan engagement, delivering tailored, data-driven communication that fosters strong connections and drives results. As Ignas puts it, “Omnisend is indispensable, helping us deliver the right message to the right audience at the right time.”
Ready to step up your game like “Žalgiris”? Give Omnisend a try!
