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Webinars / MCP / Smarter segmentation: discover audiences you didn’t know you had

Smarter segmentation: discover audiences you didn’t know you had

Sadie Arnold

2026-05-26 14:00:00Z

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About the session

Your best segment might not exist yet. Ask AI to look at your data and surface audiences worth targeting — ones you'd never have spotted manually.

You will learn

  • Discovering high-value segments based on purchase and engagement behavior

  • Which segments are over-mailed or underperforming

  • Declining engagement detection and reactivation strategies

Speakers
Sadie Arnold
Sr. Customer Success Manager at Omnisend
6+ years of experience
Expertise: Enterprise account management, email and SMS strategy, data-driven campaigns
Sadie helps ecommerce brands unlock the full potential of their marketing. From strategy to execution, She knows how to turn customer data into campaigns that drive clicks, conversions, and long-term growth.
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Karolina Petraškienė
Karolina Petraškienė

Marketing Project Lead at Omnisend

Arnas Zoluba
Arnas Zoluba

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Agnė Januškevičiūtė
Agnė Januškevičiūtė

Account Expert at Omnisend

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Alyssa Heren

Sr. Customer Success Manager at Omnisend

Bernard Meyer
Bernard Meyer

AI Operations Manager at Omnisend

Boris Pavlov
Boris Pavlov

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Desislava Zhivkova
Desislava Zhivkova

Head of Deliverability and Compliance Operations at Omnisend

Gavin Lau
Gavin Lau

Customer Success Manager at Omnisend

John Pulliam
John Pulliam

Sr. Customer Success Manager at Omnisend

Karen Grier
Karen Grier

Agency Success Manager at Omnisend

Kristen Jordan
Kristen Jordan

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Laura Gruodytė

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Marty Bauer

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Matias Mancheno

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Milda Bernatavičiūtė

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Milvydas Mažonas

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Monika Smaliukaitė-Gudžiūnė

Sr. Account Expert at Omnisend

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Motiejus Didžbalis

Product Manager at Omnisend

Timothy Medlock
Timothy Medlock

Customer Success Manager at Omnisend

Pija Ona Indriūnaitė
Pija Ona Indriūnaitė

Director of Omnisend brand

Rasa Budrytė
Rasa Budrytė

Graphic Designer at Omnisend

Tadas Pukas
Tadas Pukas

Product Manager at Omnisend

Žygimantas Eirošius
Žygimantas Eirošius

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Jolanta Gudanaitė

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Burak Gündüzalp
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Sadie Arnold

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Sydney McCarthy
Sydney McCarthy

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Laurel Wolfe
Laurel Wolfe

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Rūta Ramanauskaitė

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Emory Courtney

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Kosta

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Justė Cechanavičienė

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