Features comparison
Best for
Highlights
Channels
Start price
Newbies, Traditional SMEs
Easy drag-and-drop, visual email editor, Basic email automation
Email, push notifications
From $15/month
Ecommerce
Omnichannel, Powerful automation, Split automation
Email, SMS, Push Notifications, Google Ads, Facebook Ads
From $16/month
Newbies
Easy to use visual email, Forms builder
Email, Google and Facebook Ads, Postcards
From $13/month
Newbies / Intermediate
Native integration with HubSpot CRM
Email
From $15/month with Marketing Hub Starter
Newbies
Drag-and-drop interface, Visual journey designer, Personalization
Email, SMS
From $12/month
Newbies, Traditional SMEs
Easy drag-and-drop, visual email editor, Basic email automation
Email, Google Ads, Facebook Ads, Instagram Ads
From $12/month
Newbies
Easy segmentation and adequate automation
Email, SMS
From $17/month
1. Omnisend
“Great email marketing has to be expensive” is a myth that is relatively widespread among online merchants, and it’s a myth that Omnisend keeps busting every single day.
With an impressive ROI of $73 for every dollar spent, Omnisend is explicitly built with ecommerce in mind. Its easy-to-use drag-and-drop visual email builder lets you create beautiful emails in a snap. And while email marketing lies at the core of Omnisend, this tool can do so much more.
In particular, it provides sleek automation workflows that allow you to automate messages from several channels, such as email, SMS, push notifications, and more. You can even use Omnisend as SMS marketing software.
While other email marketing tools may allow you to automate email marketing, with Omnisend, you can combine channels within the same automation workflow. This will enable you to create an immersive customer experience and provide an always-relevant message, regardless of the channel.
Features
- Visual email builder: With Omnisend, you can build emails with a user-friendly visual editor that comes with a ton of pre-built templates that are 100% customizable
- Smart segmentation: Target your customers based on profile data, campaign engagement, or shopping behavior to send ultra-relevant messages
- Omnichannel marketing automation: Add several channels into the same automated workflow to create a more immersive omnichannel experience
- Email capture: Use dynamic popups, landing pages, or gamified Wheel of Fortune email capture forms for easy subscriber list building
Pricing
- Free: You can explore all of Omnisend’s features (emails, SMS, push notifications, popups, segmentation, analytics), including up to 500 emails and 500 push notifications every month, plus $1 in SMS credits when you sign up
- Standard: Starting at $16/month, you get 6,000 emails, 500 contacts, unlimited web push notifications, and a customer success manager once your monthly spend reaches $400 or more
- Pro: Starting at $59/month, you get unlimited emails and web push notifications, advanced reporting features, and SMS credits equal to the monthly price of your plan (If you pay $59 for the plan, you get $59 in SMS credits every month)
2. Mailchimp
When we think of more modern AWeber alternatives, Mailchimp is among the top names that come to mind. Basic and easy to use, Mailchimp simplifies email marketing by making it accessible for everyone, from agencies to digital marketing bloggers.
There’s a visual drag-and-drop editor, so creating emails in Mailchimp is simple, and it also lets you build ads on Facebook, Instagram, and Google directly from within the app.
While it also offers automation, it’s more of an afterthought than a cornerstone feature for Mailchimp. Many tools on this list do automation better, though Mailchimp’s will certainly be easier to use for a first-time email marketer.
Features
- Visual email builder: Very easy-to-use visual email composer that comes with pre-built templates
- Ad creation: You’re able to create ads across Facebook, Instagram, and Google
- Email capture: Use embedded forms, popups, or landing pages for email list building
- Marketing automation: You can create simple email automation, but if you want to integrate additional channels into the workflow, you’ll have to pay for add-ons
Pricing
- Free plan: Mailchimp offers a free plan with 500 contacts, a maximum of 1,000 emails/month, and very limited features
- Essentials plan: Starts from $13/month for 500 contacts and a monthly email allowance of 10x contacts, but the features offered are still very limited
- Standard plan: Starts from $20/month for 500 contacts and a monthly email allowance of 12x contacts
- Premium plan: Starts from $350/month for 10,000 contacts and a monthly email allowance of 12x contacts
3. HubSpot Email Marketing
HubSpot, known previously for marketing automation and CRM software, is stepping up in the email marketing space with a freemium alternative to AWeber. The company released the free package for its HubSpot Email Marketing software, offering a series of competitive features.
Like AWeber, HubSpot Email Marketing is easy to use but perhaps more powerful at the free tier, as it includes contact data enrichment, list segmentation, and ready-to-use templates.
You can also run A/B tests on different content, subject lines, and template designs. Even the free version allows for list segmentation and personalized messaging, a must in today’s digital sphere. While paid versions have really robust reporting, the free version includes your basic metrics on open rates, click-through rates, etc.
Features
- Send 2,000 emails/month on the free plan
- Automatically store contact data in the free CRM
- Integrate with hundreds of popular tools
- Hundreds of ready-made templates to get you started
- A/B test email subject lines, CTAs, and automation flows
Pricing
- Free Plan: Includes up to 1,000 contacts, 10 active lists, and 2,000 email sends/month
- Starter Plan: Begins at $15/month for 1,000 contacts, 50 active lists, and a 5x marketing contact email send limit
- Professional Plan: Starts at $792/month for 2,000 contacts, 1,200 active lists, and a 10x marketing contact email send limit
4. Campaign Monitor
If you are a solopreneur, digital content creator or small boutique owner, Campaign Monitor is another good alternative to AWeber. This tool has great features that can help you deliver your beautiful emails at the right time to the right customers.
On the Campaign Monitor platform, you will find email building features and customer support.
Also, it offers a great visual journey designer to create automation workflows. Although it isn’t perfect for advanced triggers, some widespread marketing automation can definitely be launched.
Features
- Visual email builder: Campaign Monitor has a great email builder, plus a bunch of beautiful email templates
- Visual journey designer: There’s also an awesome tool for marketing automation beginners that’s very easy to use and helps you better understand the automated communication flow with your customers
- Personalization: It’s easy to personalize the campaigns according to the customer data you have
- Efficient email delivery: You can set your campaigns to deliver emails at different times
Pricing
- Lite: $12/month for 2,500 emails/month and unlimited users
- Essentials Starts at $29/month for unlimited emails/month, unlimited automations, and unlimited users
- Premier: Starts at $159/month to unlock advanced engagement segmentations and faster email support
Constant Contact is a solid platform with admirable deliverability rates. Due to its abundant features and stellar reputation, we can call it an upgraded alternative to AWeber.
First of all, in this solution, you will find a standard set of features you need for email marketing: a visual email editor, a bunch of newsletter templates, customer segmentation, marketing automation, a wide range of signup forms, etc.
On top of that, Constant Contact provides companies with added value features like live events, online surveys, coupons, and donations.
Regarding marketing automation, this tool rises to the challenge by offering comprehensive workflows designed to help you reach and engage your customers.
Features
- Visual email editor: Like the vast majority of email marketing tools, Constant Contact offers visual email builder
- Marketing automation: Constant Contact offers automated workflows based on customer engagement with your emails, welcome series, and abandoned cart emails only for Shopify merchants
- Integration with other channels: You can use your data for Facebook and Google ads, integrations with Instagram, Linkedin and X accounts, plus SMS is available with additional add-on for extra pay
- Added value: Event marketing tools, polls, coupons — these in-house features will make your life easier
Pricing
- Lite: The price is based on the number of contacts, starting at $12/month for one user to send 10x emails per the number of contacts, but the features offered are very limited
- Standard: Starts at $25/month for three users to send 12x the number of contacts
- Premium: Starts at $80/month for unlimited users to send 24x the number of contacts, and this is the only plan that provides ecommerce features
6. Mailjet
Mailjet may not be the top pick for upgrading your marketing, but it could be a viable option if you’re simply seeking an alternative to AWeber.
In Mailjet, you will find all the standard email marketing offers, including a visual email builder, ready-made email templates, and customer segmentation. This tool doesn’t provide tools for email capture. So, you might need to look for a third-party provider.
Also, you can automate your marketing messages in MailJet. You can choose from welcome emails and recent customer interactions with your emails or according to imported data from other sources.
Overall, Mailjet offers robust features. Its strength lies in its extensive API capabilities and compatibility with third-party solutions, making it an excellent choice for marketers who are comfortable integrating and customizing tools to suit their specific needs.
Features
- Visual email editor: Mailjet has a pretty good email editor and email templates for various use cases
- Marketing automation: Quite basic automated workflows based on the recent customer engagement with your emails, plus welcome emails
- Marketing channels: In addition to email, Mailjet offers an SMS channel to approach customers
- Collaboration: Mailjet solution allows several accounts to work on the same files and designs in real time
Pricing
- Free: Send up to 6000 emails/month or 200 emails/day for free
- Essential: The price depends on the number of subscribers, but it starts at $17/month to send 15,000 emails/month with unlimited contacts
- Premium: Starts at $27/month to unlock advanced statistics, marketing automation, dynamic content, and A/B testing
How we tested AWeber alternatives
We assessed each platform’s design, user-friendliness, navigation, and features. Here’s our process:
- We explored dashboard layouts and user interfaces through screenshots, video demos, and walkthrough guides
- We delved into email editor capabilities with product documentation as our guide, focusing on drag-and-drop functionality and customization options
- We researched automation features and workflow options, paying attention to the complexity of setup, the variety of triggers and actions available, and the ability to create sophisticated, multi-channel campaigns
- We examined ecommerce features such as abandoned cart recovery, product recommendations, and purchase behavior segmentation, assessing their customization options and potential impact on conversion rates
- We checked out user reviews across multiple platforms to gain insights into support and real-world experiences
The result is a list of the six best AWeber alternatives for ecommerce.
How to choose the best AWeber alternative
There are four things to consider when choosing an AWeber alternative:
1. Compare features
Scrutinize platforms for essential ecommerce capabilities, such as abandoned cart recovery, product recommendations, and customer segmentation.
The best AWeber alternatives offer advanced features, such as revenue analytics, seamless platform integrations, and popups and banners to grow your subscriber list.
Thoroughly check each platform’s automation workflows, template builders, and integrations to ensure they do what you want.
Check for compatibility with your ecommerce platform (e.g., Shopify, WooCommerce) and other marketing tools to create a cohesive ecosystem.
2. Evaluate pricing
Consider your email list size and growth expectations when comparing plans and pricing structures across different subscriber tiers.
Factor in additional costs for premium features, SMS integration, support, and increasing sending volumes beyond the base price.
Weigh each platform’s long-term value and potential ROI to make a financially sound decision for your business.
3. Prioritize usability
Consider how easy it is to integrate the tool into your store. For instance, Omnisend has an app for Shopify, Wix, WooCommerce, and other ecommerce platforms.
Select platforms with intuitive drag-and-drop editors and user-friendly interfaces that can streamline email campaign creation.
Mobile-friendliness for on-the-go management, pre-built automation workflows, and intuitive email builders will help you create sophisticated campaigns efficiently.
4. Assess deliverability
Investigate each platform’s email deliverability reputation, including relationships with major ISPs and anti-spam measures.
Seek out built-in tools for optimizing sender reputation, such as list-cleaning features and engagement-based segmentation.
For high-volume senders, consider platforms offering dedicated IP options to maintain control over your sending reputation.
FAQs
Is there a free version of AWeber?
Yes, AWeber has a free version for up to 500 subscribers. The free plan includes one email list, one landing page, and one email automation. However, it lacks custom segments, analytics, and sales tracking, and all emails have AWeber branding.
Who is AWeber best for?
AWeber is best for SMEs and traditional businesses needing a scalable email marketing tool with automation capabilities. It can also work for ecommerce, although Omnisend is a superior solution for creating and managing campaigns for online retail.
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