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The 6 best Aweber alternatives for ecommerce

Email marketing is a key part of any savvy digital marketer’s ecommerce strategy, and your email marketing tool can make or break that strategy.

AWeber is a classic email marketing tool that has been used by professionals for years. However, with more sophisticated digital marketing needs emerging as our customers become more demanding, it may be time for an upgrade.

Here are the top 6 AWeber alternatives you can use to give your ecommerce email marketing strategy a much-needed facelift.

Features comparison

Best for
Start price
Newbies, Traditional SMEs
Easy drag-and-drop, visual email editor, Basic email automation
Email, push notifications
From $16.15/month
Omnichannel, Powerful automation, Split automation
Email, SMS, Push Notifications, Google Ads, Facebook Ads
From $16/month
Easy to use visual email, Forms builder
Email, Google and Facebook Ads, Postcards
From $9.99/month
Newbies / Intermediate
Native integration with HubSpot CRM
From $50/month with Marketing Hub Starter
Drag-and-drop interface, Visual journey designer, Personalization
Email, SMS
From $9/month
Newbies, Traditional SMEs
Easy drag-and-drop, visual email editor, Basic email automation
Email, Google Ads, Facebook Ads, Instagram Ads
From $20/month
Easy segmentation and adequate automation
Email, SMS
From $15/month

1. Omnisend


“Great email marketing has to be expensive” is a myth that is relatively widespread among online merchants, and it’s a myth that Omnisend keeps busting every single day.

With an impressive ROI of $72 for every dollar spent, Omnisend is built specifically with ecommerce in mind.  Providing an easy-to-use drag-and-drop visual email builder, you’ll be able to create beautiful emails in a snap. While email marketing lies at the core of Omnisend, this tool can do so much more.

In particular, it provides sleek automation workflows that allow you to automate messages from several channels such as email, SMS, push notifications, and more. You can use Omnisend as SMS marketing software.

While other email marketing tools may allow you to automate email marketing, with Omnisend, you can combine channels within the same automation workflow. This allows you to create an immersive customer experience and provide an always-relevant message, regardless of the channel.


  • Visual Email Builder: With Omnisend, you can build emails with a user-friendly visual editor that comes with a ton of pre-built templates that are 100% customizable.
  • Smart segmentation: Target your customers based on profile data, campaign engagement, or shopping behavior to send ultra-relevant messages.
  • Omnichannel marketing automation: Add several channels into the same automated workflow to create a more immersive omnichannel experience.
  • Email capture: Use dynamic popups, landing pages, or gamified Wheel of Fortune email capture forms for easy subscriber list building.


  • Free: You’ll be able to explore all of Omnisend’s features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost.
  • Standard:  Starting at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support.
  • Pro: From $59 per month, you can send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You’ll also get free SMS credits equal to the price of your plan.

2. Mailchimp

When we think of more modern Aweber alternatives, Mailchimp is among the top names that come to mind. Easy to use and basic enough for anyone to get started from agencies to digital marketing bloggers, MailChimp makes email marketing pretty easy.

Also offering a visual drag-and-drop editor, creating emails in MailChimp is simple. They also offer the possibility of creating ads on Facebook, Instagram, and Google directly from within the app.

While they also offer automation, it’s certainly more of an afterthought than a cornerstone feature for Mailchimp. There are many tools on this list that do automation better, though Mailchimp’s will certainly be easier to use for a first-time email marketer.


  • Visual Email Builder: Very easy to use visual email composer that comes with pre-built templates for you to use.
  • Ad creation: You’re able to create ads across Facebook, Instagram, and Google.
  • Email capture: Use embedded forms, popups, or landing pages for email list building.
  • Basic automation: Create simple email automation workflows for basic drip campaigns.


  • Free plan: Mailchimp offers a free plan that allows up to 2000 subscribers and 12,000 emails per month.
  • Grow plan: Dependent on the number of subscribers you have, Mailchimp’s grow plan starts off at $10 per month.
  • Pro plan: $199 plus the amount for the number of subscribers you have (Grow plan).

3. HubSpot Email Marketing

HubSpot, known previously for marketing automation and CRM software, is stepping up to the plate in the email marketing space with a freemium alternative to Aweber. The company released the free package for their HubSpot Email Marketing software last year, and it offers a series of competitive features.

Similarly to Aweber, HubSpot Email Marketing is easy to use, but perhaps more powerful at the free tier, as it includes contact data enrichment, list segmentation, and ready-to-use templates. Plus, you get up to 2,000 email sends/month before you have to upgrade to a paid tier, while with Aweber starts at $19/month.

You’re also able run A/B tests on different content, subject lines, and template designs. Finally, even the free version allows for quite potent segmentation and personalized messaging, a must in today’s digital sphere. Paid versions have really robust reporting, but the free version includes your basic metrics on open rates, click-through rates, etc.


  • Send to 2,000 contacts on the free plan
  • Automatically enrich and store contact data in the free CRM
  • Integrate with hundreds of popular tools
  • Hundreds of ready-made templates to get you started
  • A/B test email subject lines, CTAs, and automation flows


  • Free Plan: includes up to 2,000 contacts. 25 static list segmentation, and 5 “smart lists”
  • Paid Plans: Starter pricing begins at $40/month, Professional starts at $800/month and Enterprise at $3,200/month. These tiers include email marketing but also several other features like landing pages, marketing automation, and live chat.

4. Campaign Monitor

Campaign Monitor is another good alternative to Aweber. This tool has great features that can help you deliver your beautiful emails at the right time to the right customers.

On Campaign Monitor platform you will find pretty good segmentation and personalization features. They will help you to handle and apply your rich customer data to well-targeted campaigns.

Also, they offer a great visual journey designer to create automation workflows. Although it isn’t perfect for advanced triggers, some popular marketing automation can definitely be launched.

However, by using Campaign Monitor you won’t be able to include text messages, Facebook ads or any other channel into your communication workflow. Campaign Monitor is only about email marketing. If you feel like you’re not ready for more advanced omnichannel marketing, this tool may be your choice.


  • Visual Email Builder: This tool also has a great email builder plus a bunch of beautiful email templates.
  • Visual Journey Designer: Campaign Monitor has a great tool for marketing automation beginners. It’s very easy-to-use and helps you to better understand the automated communication flow with your customers.
  • Personalization: Easy to personalize the campaigns according to the customer data you have.
  • Efficient email delivery: One more personalization feature worth mentioning separately. You are able to deliver emails at each individual subscriber’s optimal time.


  • Basic plan: Unlike previous tool recommendations, Campaign Monitor doesn’t offer any plan free of charge. Also, this tool is more expensive. Basic plan starts at $9 for up to 500 subscribers. If you have more, the price for basic plan increases.
  • Unlimited plan: Starts at $29/mo for up to 500 subscribers.
  • Premier plan: The plan that unlocks advanced segmentation starts at $149/mo.

5. Constant Contact

Constant Contact is a solid platform with great deliverability rates. Due to its plethora of features and great reputation, we can call it an upgraded alternative to Aweber.

First of all, in this solution, you will find a standard set of features that you need for email marketing: visual email editor, a bunch of newsletter templates, customer segmentation, marketing automation, a wide range of signup forms, etc.

On top of that, Constant Contact provides companies with added value features like live events, online surveys, coupons, and donations.

When it comes to marketing automation, this tool rises to the challenge. It can definitely offer great, comprehensive workflows that will help you reach customers on time.

Perhaps all these benefits make the Constant Contact one of the most popular email marketing tools among marketers. I see only one limitation – a lack of additional communication channels.

However, no great tool is chosen without a bit of homework, and looking into Constant Contact alternatives will help if you’re still unsure.


  • Visual email editor: Like the vast majority of email marketing tools, Constant Contact offers visual email builder as well.
  • Email capture: You will find a wide range of signup forms and flexible customization.
  • Marketing automation: Constant Contact offers automated workflows based on customer engagement with your emails, welcome series, abandoned cart emails only for Shopify merchants.
  • Integration with other channels: You can use your data for Facebook ads.
  • Added value: Event marketing tools, polls, coupons – these in-house features will make your life easier.


What’s great, Constant Contact offers the first month for free. It’s twice as long as other tools on this list.

  • Email plan: The price is based on the number of contacts. But it starts at $20/mo.
  • Email Plus plan: This plan unlocks event marketing tools and advanced ecommerce features. It starts at $45/mo.

6. Mailjet

I wouldn’t say Mailjet is the best alternative to Aweber if you want to upgrade your marketing. Let’s say, it might be the choice if you are looking simply for something else than Aweber.

In Mailjet you will find all the standard email marketing offer, including a visual email builder, ready-made email templates,and  customer segmentation. This tool doesn’t provide tools for email capture. So you might need to look for a third-party provider.

Also, you can automate your marketing messages in MailJet. You can choose from welcome emails and recent customer interactions with your emails or according to imported data from other sources.

With all that said, it seems that Mailjet has a set of great features but lacks overall comprehensiveness. On the other hand, many things can be done via API and third-party solutions. So this tool might be the choice for a marketer which is capable to integrate and customize tools and features by himself.


  • Customer segmentation: Here you can find some basic customer segmentation on campaign behavior and profile data.
  • Marketing automation: Quite basic automated workflows based on the recent customer engagement with your emails, plus welcome emails.
  • Marketing channels: In addition to email, Mailjet offers SMS channel to approach customers.
  • Collaboration: Mailjet solution allows several accounts to work on the same files and designs real-time.


  • Free plan: By using this plan you can send up to 6000 emails per month, 200 emails per day for free. This plan is only for sending bulk newsletter campaigns.
  • Basic plan: The price depends on the number of subscribers. It starts at $8.69. For this value, you can send up to 30 000 emails per month. The list of features you get is very short.
  • Premium plan: Starts at $18.86. This plan reveals the best feature set.
  • Enterprise plan: Customized solution for high-volume senders. The price is the object for negotiation.

Final words

By wrapping things up, I will let myself to give you a piece of advice. Think forward.

Expectations of the customers for superior user experience are growing every day. Even if you think that omnichannel marketing is way out of your league today, tomorrow it will be something you need to have in order to survive.

So while looking for a new email service provider, pay more attention to the tools that can reach your customers via multiple channels. Don’t limit your business potential by approaching your customers just by email when you can do it on channels they’re already using to engage with brands.