SMS marketing software has evolved to become a critical component of successful marketing strategies.
With its ability to deliver instant, personalized communication to customers, SMS marketing offers unparalleled engagement and conversion opportunities.
However, selecting the right SMS marketing software is crucial. The right tool can enhance the effectiveness of your campaigns, driving better results and customer satisfaction.
With so many SMS marketing platforms available in the market, choosing the right one for your business can be difficult. That’s why we’ve put together this list of the 10 best SMS marketing software, highlighting their standout features that will keep your business competitive in 2024 and beyond.
We’ll also include detailed information on each software’s pricing, pros, and cons. This will help you make an informed decision on which tool fits your business goals.
Skip the list and go straight to the best SMS marketing software for ecommerce
Best SMS marketing software for sales teams: Salesmate
Best SMS marketing software for large-scale campaigns: EZ Texting
Best SMS marketing software for multinational SMS communication: Twilio
Best SMS marketing software for digital fundraising: Tatango
Best SMS marketing software for customer service and team communication: Heymarket
Best SMS marketing software for list building: SlickText
Best SMS marketing software for automated multichannel campaigns: Sakari
Learn key stats and tips
SMS is easier to use and more cost-effective than ever. Discover the real impact behind SMS marketing and why you should incorporate this valuable channel.
Omnisend is an omnichannel marketing platform that offers robust SMS marketing capabilities alongside other channels like email and push notifications. Designed primarily for ecommerce businesses, Omnisend helps you create an engaging customer journey across multiple touchpoints.
Omnisend’s strength lies in its ability to combine two-way SMS marketing with other messaging channels. This integration allows businesses to craft automated workflows that incorporate SMS, email, and push notifications into a unified strategy.
This means you can engage your customers with consistent messaging, whether they’re receiving a promotional SMS or email.
The platform’s automations library is another noteworthy feature. It includes pre-built workflows that are easy to implement — ideal for beginners. It also covers common scenarios like cart abandonment, birthdays, and order or shipping confirmations.
Omnisend supports global SMS marketing, allowing you to reach customers anywhere in the world without geographical limitations.
Also, building an SMS subscriber list is simpler with Omnisend’s integrated tools. The platform offers several methods to collect phone numbers while ensuring compliance with regulations like TCPA.
To encourage site visitors to opt in to your SMS list, Omnisend offers popups, teasers, landing pages, and interactive features like the Wheel of Fortune.
Key features
Bulk SMS messaging to targeted customer segments
Integrated SMS list-building tools, including popups, teasers, landing pages, and Wheel of Fortune
Automated SMS workflows based on customer behavior and triggers
Global SMS support
Two-way SMS communication with customers
Dynamic content blocks to personalize SMS messages
Yotpo SMS and email is among the best SMS marketing services, offering personalized and dynamic SMS marketing. One of its best features is its Click-to-Buy functionality. This lets customers make purchases directly through SMS links, streamlining the shopping experience.
This SMS marketing software facilitates two-way SMS communication, allowing businesses to engage with their customers through conversational text automation and in-app SMS messages.
Targeted text campaigns are another key component of Yotpo SMS and email. This SMS marketing provider uses a powerful segmentation engine. It relies on advanced data points, such as customer behavior and attributes, to help businesses target their audiences with precision.
Yotpo SMS and email is designed to expedite the path to purchase. It achieves this by engaging customers at every stage of the buyer journey with SMS flows powered by real-time events and custom conditions. Subscribers receive personalized messages that guide them from initial interest to final purchase.
The platform also offers several tools for growing your subscriber list, including signup forms, QR codes, and in-store options. For a compliance-focused approach, you can incorporate the double opt-in feature when building your list.
Another big tick for Yotpo SMS and email is that it seamlessly integrates with other Yotpo products, such as loyalty programs and customer reviews. This synergy allows brands to create a cohesive marketing strategy across multiple channels.
Key features
Custom signup forms and popups for growing your SMS subscriber list
Audience segmentation based on purchase history, demographics, and behavior
Highly targeted SMS campaigns with personalized content and dynamic media
Automated SMS flows for various customer segments, including welcome messages and abandoned cart reminders
Live performance analytics
Integration with popular ecommerce platforms like Shopify and more
SMS-based loyalty programs for rewarding repeat business
Pros
Saves time with automated messaging for various customer interactions
Easy to integrate with Shopify and other ecommerce platforms
Offers a wide range of subscriber collection and targeting tools
As a popular SMS marketing software, Postscript provides an intuitive interface that simplifies the creation and management of an SMS marketing program. The platform is packed full of features, including two-way SMS, MMS, and RCS support. This means you can send text messages, pictures, and dynamic media to your subscribers.
Postscript also helps businesses collect phone numbers directly from their website with customizable desktop and mobile popups. These popups can be designed to match your brand’s look and feel. You can also choose the type of incentive and decide when and where these popups should appear.
Beyond popups, Postscript offers dedicated landing pages with opt-in forms and unique QR codes, perfect for sharing via email or social media.
With 65+ automation trigger events, Postscript allows businesses to automate messages at any point in the customer journey. Trigger events include subscriber viewed product, checkout started, keyword replies, order created, order-in-transit, recharge events, and more.
Also, this SMS marketing software provides 85+ trigger filters to tailor messaging to a customer’s order specifics, such as subtotal price, line items, and total discounts applied.
Plus, with 45 user filters, businesses can align messaging with subscriber attributes like triggered keywords, number of orders, geographic location, and previous purchases. This feature enhances personalization by allowing message flows to branch based on which segment the subscriber belongs to.
Key features
Customizable desktop and mobile popups for collecting phone numbers and emails
Text-to-join keywords to track opt-ins and revenue from different campaigns
45+ segmentation filters for targeted messaging
65+ automation triggers for personalized customer journeys
Two-way SMS for direct customer interaction
MMS for sending images and videos
RCS support for interactive messaging
Pros
User-friendly interface for easy navigation
Extensive segmentation and automation capabilities for personalized marketing
Cons
Native integration with only a few ecommerce platforms
Another versatile SMS marketing software that includes a suite of email marketing features is Salesmate. With this tool, you can maximize your SMS deliverability. You can achieve this by using multiple and local phone numbers to increase your message reach and ensure your communications are effectively delivered.
Salesmate’s SMS marketing tool lets you reply to conversations directly from the inbox, just like you would on a cell phone. This setup means you can have one-on-one interactions with leads or customers, making communication more immediate and personal. Managing these conversations in one place enables businesses to respond promptly to customer inquiries.
Additionally, this SMS marketing service offers mobile calling features, allowing businesses to manage leads, follow-ups, and customer interactions on the go.
The platform also allows you to send automated transactional texts, such as order confirmations, status updates, and verifications. You can create personalized text templates and customize the content to match each subscriber’s preferences.
Salesmate supports international texting for over 80 countries, including the US, Canada, the UK, and Australia. The software also has a Text Pilot feature to enhance deliverability by distributing text queues across a pool of numbers.
This feature not only improves the chances of messages reaching their intended recipients, but also enables businesses to appear local by sending texts from relevant numbers.
Key features
Personalized text messaging directly from the CRM
Bulk messaging for sending regular information to specific segments
Clear display of sent and incoming SMS messages within the CRM
Text scheduling and automation based on different time zones and working hours
Reusable text templates for each campaign and performance reports for each template
SMS Pilot for high deliverability and consistent communication
International texting for over 80 countries, including the US, Canada, UK, and Australia
Pros
Combines SMS marketing with a full-featured CRM
Offers advanced automation and analytics
Provides a unified platform for sales and marketing
With its comprehensive set of features, EZ Texting is one of the top SMS marketing software for managing mass SMS campaigns.
One of the foundational steps in SMS marketing is securing a trusted number. EZ Texting makes this process easier through its strong connection with wireless carriers. It provides businesses with a textable number within 48 hours, ensuring that you can start your campaigns without delay.
EZ Texting also provides a comprehensive range of textable numbers to suit different business needs and communication strategies. From 10-digit local numbers to dedicated short codes and toll-free numbers, businesses are spoilt for choice.
The platform also offers various functionalities for personalization. These include mass texting, drip campaigns, and two-way messaging. EZ Texting supports a range of messaging types, including SMS, MMS, and voice messages, enhanced by its AI Compose feature. You can send bulk messages to large groups or personalize messages for individual contacts.
One of the standout features of EZ Texting is keyword selection. With this feature, you can generate keywords for different products or services. This makes it easy for customers to subscribe and receive targeted messages.
Key features
Customizable opt-in tools, including signup forms, QR code, and more
Generative AI composer and team inbox for collaboration
Mass texting to targeted segments with a secure, trusted number and automated message delivery reports
Pre-built and customizable text templates
Two-way text messaging
Text scheduling and automation
Integration with 5,600+ business tools
Contact management feature for importing, exporting, and segmenting your contacts
Pros
Easy-to-use interface with a wide range of features
Supports both SMS and MMS messaging
Integrates with popular business tools
Cons
Higher pricing compared to some competitors
New users might find the range of features overwhelming
Pricing
EZ Texting offers a 14-day free trial. Meanwhile, its paid plans include:
Launch: Starts at $25/month, offers 500 monthly credits for up to 500 contacts
Boost: Starts at $75/month, offers 500 monthly credits for up to 2,000 contacts
Scale: Starts at $125/month, offers 500 monthly credits for up to 50,000 contacts
Enterprise: Starts at $3,000/month, offers 200,000 monthly credits for 50,000+ contacts
Best SMS software for multinational SMS communication
This is a cloud communications platform that enables businesses to connect with customers via SMS, voice, video, and other channels.
Its robust API makes it attractive to developers as it allows them to integrate their applications to facilitate communication functionalities. Twilio’s SMS API is particularly popular due to its reliability and global reach, allowing businesses to send SMS messages to over 180 countries worldwide.
The API also supports MMS so you can amplify your messages with multimedia content.Twilio’s SMS marketing platform handles the complexities of carrier networks and regulations. This makes it easy for businesses to implement global messaging solutions.
In addition to its core messaging capabilities, Twilio provides a suite of applications to improve customer engagement. For instance, Twilio Flex is a programmable contact center platform that lets businesses create customized customer service experiences.
Additionally, Twilio offers Studio, a visual workflow builder that allows users to create communication workflows without needing to write code.
Another feature, Twilio Engage, allows users to manage multi-channel campaigns from a unified platform. These tools help businesses build and manage their communication processes efficiently.
Key features
Programmable messaging and real-time route optimization
Developer-friendly APIs and documentation
Visual workflow builder for creating automated campaigns and customer experiences
Click tracking and A/B testing for campaign optimization
Message scheduling for SMS, MMS, and WhatsApp messages
Access to local and national toll-free numbers
Customer data segmentation and automation for personalized engagement
Pros
Extensive global reach for SMS messages
Flexible API for custom integration solutions
Wide variety of supported communication channels
Cons
Some features may require technical expertise
Higher costs for high-volume messaging
Pricing
Twilio offers a pay-as-you-go pricing model. Instead of fixed monthly rates, businesses only pay for what they use.
SMS pricing: $0.0079/SMS sent or received in the US
Tatango is a leading SMS marketing software specifically designed for political campaigns, non-profits, and advocacy groups. This makes it ideal for facilitating effective communication and fundraising through text messaging.
With its advanced functionalities, Tatango allows businesses to easily create SMS and MMS marketing messages that are highly customized and targeted. This high level of personalization and segmentation helps ensure that the right messages reach the right people.
Automation is another key feature of Tatango. Users can set up automated campaigns that trigger messages based on predefined actions or schedules, allowing for more timely communication. The platform also offers advanced targeting options for segmenting contact lists based on set criteria.
Tatango has extensive integration with a wide variety of tools, including CRM systems and marketing automation tools. The tool’s developer API facilitates these integrations, connecting with hundreds of powerful web services. This makes it easy to incorporate SMS marketing into your broader digital strategy, ensuring a more cohesive approach to your campaigns.
Key features
Support for SMS, MMS, and video messaging
Advanced subscriber targeting and segmentation options
Automated SMS campaign capabilities
Detailed reporting and analytics
Integration with CRM systems and third-party applications
Fundraising text campaigns with integrated donation links
Monitoring and reports on donations made through SMS campaigns
Pros
User-friendly interface for easy setup and use
Supports various message types for versatile communication
Cons
Lacks advanced features for sophisticated SMS marketing campaigns
Pricing
Tatango’s pricing model consists of three parts:
One-time setup fee
Monthly software fee
Messaging fee for SMS and MMS sent and received
You can contact the sales team to get a quote for each of these fee types.
As an SMS marketing provider, Heymarket allows users to send and receive messages across various professional channels.
One of Heymarket’s core functionalities is its shared inbox, which allows multiple team members to collaborate and handle customer interactions. With features like message assignment, team member collaboration, and automated responses, customers’ queries are addressed in no time.
Heymarket also offers personalized text messaging through custom fields. You can merge data from Heymarket, your CRM, or your ecommerce platform into text templates, making your messages more personalized and relevant to each recipient.
To save time and increase efficiency, you can set up automated responses to common questions. This is especially useful during off-hours. The feature helps you manage customer expectations by providing immediate responses and informing customers when a live agent will be available.
Heymarket also includes a translation feature in various languages, promoting stronger communication with a diverse audience. Plus you can send SMS surveys directly within your existing text threads. From there, the responses are collected and presented in comprehensive, actionable reports.
Key features
Shared inboxes for routing, assigning, and tagging conversations
Click-to-text functionality and text formalization for professional and on-brand messages
Language translation for multilingual customer support
Templates and custom fields for personalized text conversations
SMS surveys, intelligent reports, and sentiment analysis to gain customer feedback
AI texting tool for personalized and automated messaging based on time of day or common questions
Advanced opt-in and opt-out management for compliance
Pros
Powerful collaboration features
Automated responses and language translation to improve customer support
Supports multi-channel messaging
Cons
Limited customization options compared to some competitors
SlickText is an SMS text marketing service that’s great for growing your subscriber list. From website popups, landing pages, SMS keywords, and checkout forms to QR codes and social media integrations, SlickText provides the tools to attract new subscribers.
Once you have a solid subscriber base, SlickText helps you nurture those relationships. You can send personalized mass text messages or engage in one-on-one conversations to keep your audience interested.
SlickText also includes MMS support. This further enhances communication, captures the audience’s attention, and drives engagement. The platform allows you to target messages so you can deliver relevant content to specific audience segments.
Another key feature of SlickText is its automation. With the platform’s drag-and-drop workflow builder, you can create automated SMS sequences without coding. You can tailor these workflows to individual subscriber actions to offer a personalized experience at scale.
SlickText also supports 15+ native integrations and an additional 4,000+ through Zapier. The flexibility to connect with various apps and services like HubSpot, Shopify, and popular email marketing tools allows you to integrate SMS marketing into your broader digital strategy.
Key features
Mass texting for broad outreach and one-on-one conversation capabilities
Subscriber growth tools, including popups and QR codes
Performance analytics, including opt-in and click-through rate tracking and campaign revenue attribution
Drag-and-drop workflow automation and segmentation options for targeted messaging
Customizable keywords for user engagement
15+ native integrations and 4,000+ third-party integrations
Mobile coupons, surveys, polls, and text-to-win contest tools
Pros
User-friendly interface with a clean design
Powerful automation features to increase campaign efficiency
Comprehensive analytics to measure campaign performance
Strong focus on subscriber growth and engagement
Offers a free plan
Cons
High cost for larger messaging plans
Pricing
Free: $0/month
Starter: Starts at $29/month for 500 texts
Enterprise: Custom
Best SMS software for automated multichannel campaigns
Sakari is a versatile SMS marketing software, supporting multi-channel marketing with robust text messaging campaign features.
Sakari provides multiple phone number options for sending and receiving messages, including dedicated numbers, toll-free numbers, landlines, and shortcodes. Users can send SMS and MMS messages directly from their desktops. This feature enhances productivity by enabling businesses to manage their messaging campaigns without a mobile device.
URL shortening is another capability of Sakari, allowing users to include trackable links in messages without taking up too much space. To save time, you can also design and save text templates for frequently sent messages.
Audience segmentation is also a powerful functionality of Sakari. Segment your contact lists based on SMS consent and other contact properties. Sakari includes personalization tokens to allow businesses to dynamically insert personalized content into their text messages, which makes messages more relevant and engaging.
Another notable feature is Sakari’s keyword list-building capabilities. It allows businesses to add or remove contacts from lists based on specific keywords. This enables text phrases to trigger desired actions, such as opt-in or opt-out management, making it easier to maintain an up-to-date contact list.
Key features
Keyword-based list management for dynamic contact updates
Personalized messaging and trigger-based automated campaigns
Unique tracking links for full source attribution and detailed reporting
1,300+ pre-built integrations and flexible API for data centralization
Multi-channel content distribution
Automation of marketing campaigns
A/B testing for optimizing message content
SMS, MMS, and RCS capabilities for comprehensive communication
Pros
Dynamic contact list management
User-friendly interface with drag-and-drop functionality
Extensive integration options
Cons
Limited automation and workflow options compared to competitors
Pricing
Standard: $25/month
How we test
To find the best SMS marketing service, we carefully evaluated the features and capabilities of top platforms. We looked for robust SMS marketing functionalities, such as two-way conversations, SMS campaign automation, personalization, and extensive integration options.
As well as evaluating the features, we also considered user ratings and reviews from trusted sites like G2. We favored SMS marketing software with consistently high user ratings, as this reflects how satisfied users are with their performance. This helps ensure that the platforms we recommend deliver great customer experience.
Since SMS marketing is regulated in many countries, compliance was another factor we looked at. We prioritized platforms that actively promote compliance and provide guidance on best practices.
Finally, we considered pricing and value. While the cheapest option isn’t always best, we aimed to recommend SMS marketing platforms that provide extensive features at a fair price point. We also looked for flexible pricing that can scale alongside a business’s growth.
By carefully evaluating the top SMS marketing platforms against these factors, we were able to identify the best options that meet diverse business needs and deliver great results.
Best SMS marketing software comparison
There are several SMS marketing software solutions for different business needs. To summarize what we’ve discussed in this post, refer to the comparison table below:
Software name
G2 rating
Features
Pricing (starts from)
Omnisend
4.6
– Automated SMS workflows – Dynamic content blocks – Global SMS support – Two-way SMS communication – Bulk SMS segments
$16/month
Yotpo SMS and email
4.3
– Click-to-buy SMS links – Personalized discount codes – QR codes and custom signup forms – Conversational text automation – In-app SMS chat
$0.0072/SMS billed monthly
Postscript
4.9
– Text-to-join keyword functionality – Customizable mobile popups – MMS and RCS support – Segmentation and automation filters – Unique QR codes
– Customizable keywords – Mobile coupons – 1:1 conversation – QR codes – Detailed campaign performance analytics
$29/month
Sakari
4.5
– Trigger-based automated campaigns – Keyword-based list management – A/B SMS campaign testing – MMS and RCS support – Unique tracking links
$25/month
How to choose the best SMS marketing software
Choosing the right software for SMS marketing is necessary for campaign optimization. While many services may initially appear similar, a closer examination of their features, user interfaces, and SMS marketing pricing would reveal that some are better suited for your business than others.
To help you make the best decision, here are a few features to look for when choosing among the top SMS marketing providers for your ecommerce business:
Ecommerce platform integrations: Not every text marketing service integrates seamlessly with ecommerce platforms like Shopify. Check if the tool you’re considering is compatible with the platform you’re using.
Channel integration: Select a platform that supports omnichannel marketing. This allows you to manage campaigns across various channels. This way, you can synchronize your messaging across email, social media, and SMS to maximize customer reach.
Automated workflows: Look for software that enables the automation of text messages based on specific triggers like cart abandonment. This not only saves time — it can also ensure timely communication, thereby enhancing customer engagement.
Detailed personalization: An effective SMS marketing tool should allow you to segment your audience and send personalized text messages. Consider these features as they’re critical for enhancing the customer experience.
List-building tools: Several SMS marketing providers offer TCPA-compliant list-building tools to integrate into your website and help you collect your visitors’ mobile phone numbers. Such tools might include popups, landing pages, and interactive signup forms to collect leads.
Worldwide reach: If your ecommerce business has a global audience, make sure the SMS marketing tool you choose supports text messaging to international contacts. Verify the coverage and pricing for international messaging before making a decision.
Competitive pricing: Compare not only the cost of plans but also the features included. Are you expected to pay per SMS, or are there fixed-price paid plans to choose from? Also, determine the core features included in each plan. Some platforms offer free plans. Check if this is a plausible option for your business, especially if you’re just starting out.
Turn SMS into a top conversion and sales channel with Omnisend’s robust SMS marketing features
Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
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