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The best SMS marketing software has become an essential tool for businesses looking to boost their revenue. With its ability to deliver personalized, instant messages, SMS marketing drives higher engagement and conversion rates.
But with a wide variety of platforms available, finding the right fit for your business can be challenging.
In this guide, we’ve compiled a list of the 10 best SMS marketing software in 2025, highlighting their key features, pricing, pros, and cons. This comparison will help you make an informed decision and choose the best tool for your business.
Get two-way SMS marketing capabilities with Omnisend
SMS marketing software is a tool that allows businesses to send promotional or transactional text messages directly to customers’ mobile devices. It helps streamline communication, boost engagement, and drive sales through effective automated campaigns, personalized messaging, data collection, and audience segmentation.
Comparison of all 10 best SMS marketing software
Here is a quick comparison of the top SMS software available for ecommerce businesses:
Software
Best for
Pricing
Rating
Omnisend
SMS marketing overall
$16/month
4.6
Postscript
Highly targeted messaging
$0.0072/SMS billed monthly
4.3
Attentive
Sales teams
$300/month + $0.01/SMS + carrier fees
4.7
SMSBump/Yotpo
Ecommerce businesses
$0.0072/SMS, billed monthly
4.3
EZ Texting
Large-scale campaigns
$25/month
4.5
TextMagic
Reliable delivery rates
$24.50 for 500 SMS to $100 for 10,000 SMS/month
4.4
Klaviyo
Multichannel segmentation
$60/month for the full SMS plan + $0.0090/SMS + carrier rates
Omnisend is an omnichannel marketing platform that offers robust SMS marketing capabilities alongside other channels like email and push notifications. Designed primarily for ecommerce, Omnisend helps you create an engaging customer journey across multiple touchpoints.
Omnisend’s strength lies in its ability to combine two-way SMS marketing solutions with other messaging channels, using Gorgias integration. This way businesses can craft automated workflows that incorporate SMS, email, and push notifications into a unified strategy. This means you can engage your customers with consistent messaging, whether they’re receiving a promotional SMS or email.
Key features
Bulk SMS messaging to targeted customer segments
Integrated SMS list-building tools, including popups, teasers, landing pages, and Wheel of Fortune
Automated SMS workflows based on customer behavior and triggers
As a popular SMS marketing software, Postscript provides an intuitive interface that simplifies the creation and management of an SMS marketing program. The platform is packed full of features, including two-way SMS, MMS, and RCS support. This means you can send text messages, pictures, and dynamic media to your subscribers.
Postscript also helps businesses collect phone numbers directly from their website with customizable desktop and mobile popups. These popups can be designed to match your brand’s look and feel. You can also choose the type of incentive and decide when and where these popups should appear.
Key features
Customizable desktop and mobile popups for collecting phone numbers and emails
Text-to-join keywords to track opt-ins and revenue from different campaigns
45+ segmentation filters and 65+ automation triggers
MMS for sending images and videos
Pros
User-friendly interface for easy navigation
Extensive segmentation and automation capabilities for personalized marketing
Two-way SMS for direct customer interaction
Cons
Native integration with only a few ecommerce platforms
Another versatile SMS marketing software that includes a suite of email marketing features is Attentive. With this tool, you can maximize your SMS deliverability. Known for its advanced segmentation, product bundling, collections, and automation features, Attentive enables brands to deliver targeted promotions, abandoned cart reminders, and exclusive offers.
Attentive also excels in compliance and data-driven insights, ensuring messages reach the right audience while driving measurable results. Its intuitive platform makes it a top choice for scaling SMS marketing efforts.
Key features
Personalized two-way text messaging based on subscriber data, such as actions, behaviors, and preferences
Built-in A/B testing to help you send the most impactful content
List growth tools to collect subscribers across web, social, and in-store
Integrates with over 100 marketing tools, including ecommerce, loyalty programs, and customer support systems
Acquired by Yotpo, SMSBump is among the best SMS marketing services, offering personalized and dynamic SMS marketing. One of its best features is its Click-to-Buy functionality. This lets customers make purchases directly through SMS links, streamlining the shopping experience.
This SMS marketing software facilitates two-way SMS communication, allowing businesses to engage with their customers through conversational text automation and in-app SMS messages. Targeted text campaigns are another key component of Yotpo SMS and email.
Key features
Custom signup forms and popups for growing your SMS subscriber list
Audience segmentation based on purchase history, demographics, and behavior
Highly targeted SMS campaigns with personalized content and dynamic media
Automated SMS flows for various customer segments, including welcome messages and abandoned cart reminders
Pros
Saves time with automated messaging for various customer interactions
Easy to integrate with Shopify themes and other ecommerce platforms
Offers a wide range of subscriber collection and targeting tools
With its comprehensive set of features, EZ Texting is one of the top SMS marketing software for managing mass SMS campaigns. One of the foundational steps in SMS marketing is securing a trusted number. EZ Texting makes this process easier through its strong connection with wireless carriers. It provides businesses with a textable number within 48 hours, ensuring that you can start your campaigns without delay.
EZ Texting also provides a comprehensive range of textable numbers to suit different business needs and communication strategies. From 10-digit local numbers to dedicated short codes and toll-free numbers, businesses are spoilt for choice.
Key features
Customizable opt-in tools, including signup forms, QR codes, and more
Generative AI composer and team inbox for collaboration
Mass texting to targeted segments with a secure, trusted number and automated message delivery reports
Integration with 5,600+ business tools
Pros
Easy-to-use interface with a wide range of features
Supports both SMS and MMS messaging
Integrates with popular business tools
Cons
Higher pricing compared to some competitors
New users might find the range of features overwhelming
Best for
Large-scale campaigns
Pricing
EZ Texting offers a 14-day free trial. Meanwhile, its paid plans include:
Launch: $25/month, offers 500 monthly credits for up to 500 contacts
Boost: $75/month, offers 500 monthly credits for up to 2,000 contacts
Scale: $125/month, offers 500 monthly credits for up to 50,000 contacts
Enterprise: $3,000/month, offers 200,000 monthly credits for 50,000+ contacts
TextMagic is a handy SMS marketing platform that caters to businesses of all sizes, offering tools for sending bulk SMS campaigns, alerts, and notifications. With an easy-to-use interface, it supports two-way messaging, automation, and integrations with popular apps.
TextMagic is particularly valued for its reliability and global reach, making it an excellent choice for businesses looking to streamline communication and improve customer engagement.
Key features
Bulk SMS campaigns
Scheduling and automation
Reach customers in over 190 countries
Integrates with popular apps and CRMs via API or Zapier
Pros
Reliable delivery rates across multiple regions
Scalable for small businesses to larger enterprises
Klaviyo SMS marketing combines the power of text messaging with its robust email marketing platform, enabling businesses to connect with their audience on a more personal level. Designed for ecommerce brands, Klaviyo offers tools to send targeted, timely SMS campaigns that align seamlessly with email strategies.
This integrated approach allows for better customer engagement, improved retention, and higher ROI by reaching customers where they are most active — their mobile devices. With compliance tools built in, Klaviyo ensures businesses can collect consent and adhere to regulations like TCPA and GDPR effortlessly.
Key features
Smart sending for personalized journeys
Multichannel flows for cohesive messaging strategies
Advanced multichannel segmentation for targeted audiences
Over 350 integrations, including subscription reminders and shipping alerts
Pros
Month-to-month and only charges for profiles that receive messages
Feature-packed, including A/B testing, dynamic images, and more
All data is located in one place, and there’s no “double dipping” of revenue attribution
Cons
Some reported deliverability issues
High costs
Best for
Multichannel segmentation
Pricing
Free plan: $0/month (150 SMS credits)
Email plan: $45/month (150 SMS credits)
Email and SMS plan: $60/month (customizable SMS credits) + $0.0090
Twilio is a cloud communications platform that enables businesses to connect with customers via SMS, voice, video, and other channels. Its robust API makes it attractive to developers as it allows them to integrate their applications to facilitate communication functionalities. Twilio’s SMS API is particularly popular because of its reliability and global reach, allowing businesses to send SMS messages to over 180 countries worldwide.
The API also supports MMS, so you can amplify your messages with multimedia content. Twilio’s SMS software for business platform handles the complexities of carrier networks and regulations. This makes it easy for businesses to implement global messaging solutions.
Key features
Programmable messaging and real-time route optimization
Click tracking and A/B testing for campaign optimization
Access to local and national toll-free numbers
Customer data segmentation and automation for personalized engagement
Pros
Extensive global reach for SMS messages
Flexible API for custom integration solutions
Message scheduling for SMS, MMS, and WhatsApp messages
Cons
Some features may require technical expertise
Higher costs for high-volume messaging
Best for
Multinational SMS marketing
Pricing
Twilio offers a pay-as-you-go pricing model. Instead of fixed monthly rates, businesses only pay for what they use.
SMS pricing: $0.0079/SMS sent or received in the US
SimpleTexting is a user-friendly SMS marketing platform designed to help businesses connect with their audience through effective text messaging campaigns. Known for its intuitive interface, the platform enables companies to create, send, and manage text messages for promotions, reminders, and customer support.
Whether you’re running a small business or managing a large enterprise, SimpleTexting SMS campaign software offers scalable solutions to meet your SMS marketing needs.
SlickText is an SMS text marketing service that’s great for growing your subscriber list. From website popups, landing pages, SMS keywords, and checkout forms to QR codes and social media integrations, SlickText provides the tools to attract new subscribers.
Once you have a solid subscriber base, SlickText helps you nurture those relationships. You can send personalized mass text messages or engage in one-on-one conversations to keep your audience interested.
Key features
SMS blast software for broad outreach and one-on-one conversation capabilities
Drag-and-drop workflow automation and segmentation options for targeted messaging
Customizable keywords for user engagement
15+ native integrations and 4,000+ third-party integrations
Pros
User-friendly interface with a clean design
Powerful automation features to increase campaign efficiency
Strong focus on subscriber growth and engagement
Cons
High cost for larger messaging plans
Best for
List building
Pricing
Free: $0/month
Starter: $29/month for 500 texts
Enterprise: Custom
How we tested SMS marketing software
To find the best SMS marketing service, we conducted a comprehensive review based on key criteria essential for effective business communication. The goal was to assess platforms on their usability, pricing, feature depth, integrations, and customer support to determine which tools offer the best value and functionality.
Usability was a primary focus, as businesses need tools that are intuitive and easy to navigate. We tested each platform’s interface, setup process, and accessibility of features, and Omnisend excelled in this area, offering a user-friendly experience and advanced automation features that streamline marketing efforts.
Pricing was another key factor, as affordability can make or break a platform’s suitability for businesses of different sizes. We reviewed pricing models to identify tools that balance cost-effectiveness with robust functionality.
For feature depth, we explored advanced options, such as automation workflows, audience segmentation, analytics, and personalization capabilities. Platforms with versatile features that cater to diverse campaign needs scored higher.
Integrations were evaluated based on compatibility with popular ecommerce platforms, CRMs, and third-party apps. These ensured seamless connectivity for users.
Lastly, customer support was tested through live chat, email, and phone inquiries. These gauged responsiveness and effectiveness.
Omnisend ranked highly across categories, particularly for its ease of use and automation, making it a standout choice for businesses looking to maximize their SMS marketing efforts.
How to choose the best SMS marketing software
Choosing the right software for SMS marketing is necessary for campaign optimization. While many services may initially appear similar, a closer examination of their features, user interfaces, and SMS marketing pricing would reveal that some are better suited for your business than others.
To help you make the best decision, here are a few features to look for when choosing among the best SMS platforms for your ecommerce business:
Ecommerce platform integrations: Not all text message marketing software integrates seamlessly with ecommerce platforms like Shopify and the apps it offers. Check if the tool you’re considering is compatible with the platform you’re using.
Channel integration: Select a platform that supports omnichannel marketing. This allows you to manage campaigns across various channels. This way, you can synchronize your messaging across email, social media, and SMS to maximize customer reach.
Automated workflows: Look for software that enables the automation of text messages based on specific triggers like cart abandonment or confirming an order. This not only saves time — it can also ensure timely communication, thereby enhancing customer engagement.
Detailed personalization: An effective SMS marketing tool should allow you to segment your audience and send personalized text messages. Consider these features as they’re critical for enhancing the customer experience.
List-building tools: Several SMS marketing providers offer TCPA-compliant list-building tools to integrate into your website and help you collect your visitors’ mobile phone numbers. Such tools might include popups, landing pages, and interactive signup forms to collect leads.
Worldwide reach: If your ecommerce business has a global audience, make sure the SMS marketing tool you choose supports text messaging for international contacts. Verify the coverage and pricing for international messaging before making a decision.
Competitive pricing: Compare not only the cost of plans but also the features included. Are you expected to pay per SMS, or are there fixed-price paid plans to choose from? Also, determine the core features included in each plan. Some platforms offer free plans. Check if this is a plausible option for your business, especially if you’re just starting out.
Scalability: Assess whether the platform can handle the volume of messages you need to send, including future growth plans. Considering a platform that can be adjusted based on business needs can be helpful.
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Conclusion
Choosing the right SMS marketing software is key for optimizing your customer communication and driving business growth. With the abundance of options available, selecting SMS marketing tools that align with your needs — whether it’s user-friendly design, powerful automation, or seamless integrations — can make all the difference.
Omnisend is an excellent choice, combining SMS, email, and advanced automation into one comprehensive solution. Its ease of use and robust features empower businesses to deliver targeted, personalized campaigns effortlessly. Whether you’re a small business or an established brand, Omnisend is the best SMS marketing platform for ecommerce.
It offers the tools to streamline your marketing strategy and boost engagement. Omnisend combines SMS, email, and automation to create a seamless marketing experience. Sign up today to see the difference!
Turn SMS into a top conversion and sales channel with Omnisend’s robust SMS marketing features
Here are some frequently asked questions about SMS marketing software in 2025:
What software is used for SMS marketing?
Omnisend, Klaviyo, and SimpleTexting are some of the top SMS marketing platforms. They provide tools to send promotional messages, automate campaigns, and track performance. They also integrate with email marketing and CRM systems for cohesive communication.
Is SMS marketing illegal in the USA?
SMS marketing is legal in the USA, but it is regulated by laws such as the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act. These laws require businesses to obtain consent from customers before sending promotional messages and to provide opt-out options in every message.
Which CRM has the best SMS integration?
Several CRM platforms offer excellent SMS integration, including HubSpot, Salesforce, and Zoho CRM. These platforms allow businesses to send personalized SMS messages directly from the CRM, automate follow-ups, and track interactions to enhance customer engagement and improve sales conversions.
Does SMS marketing still work?
Yes, SMS marketing is still highly effective. With high open rates, SMS marketing allows businesses to reach customers instantly and directly. When used strategically for promotions, reminders, or time-sensitive offers, it remains one of the most reliable ways to engage your audience.
How to send bulk SMS?
To send bulk SMS, businesses use SMS marketing platforms like Omnisend or SimpleTexting. These platforms allow you to upload contact lists, customize messages, and send them to a large group of recipients at once. Many services also offer scheduling and automation options to streamline the process.
Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
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