Back-in-stock email notifications turn the disappointment of an “out of stock” label on a popular product into a sales opportunity.
As a store owner, you can leverage this by letting customers know when a desired product is available again. This creates a sense of urgency and anticipation.
With the right strategies and timely sending, these emails not only help you engage with your audience, but they also drive conversions, thereby benefiting both your customers and your business.
In this article, we’ll explore 15 back-in-stock email examples that you can use to recover lost sales, boost revenue, and re-capture your customers’ interests.
Use Omnisend to craft compelling back-in-stock emails and bring customers back to your store
After some time, your products are now back in stock. It’s finally time to notify your customers.
A simple notification can inform customers about restocked items. However, back-in-stock emails can do so much more. These emails help you build customer anticipation and provide cross-sell or upsell opportunities to boost sales further.
Here are more benefits of back-in-stock emails:
Recover lost sales: If a customer missed out on a product before, a back-in-stock email gives them another opportunity to purchase it. This second chance can help you capture sales that would’ve otherwise been lost.
Maximize FOMO (fear of missing out): By sending a restock email, you create a sense of urgency and desirability. This encourages customers to act quickly before the item sells out again.
Improve customer loyalty: Offering timely updates and making customers feel like they’re among the first to know about restocking fosters a sense of exclusivity. This can strengthen their loyalty to your brand.
Re-engage effectively: A restock email can help re-engage prospects who had previously shown interest but didn’t purchase. By alerting them when their favorite products are available, you bring them back to your site with renewed intent to buy.
15 brilliant back-in-stock email examples
Restock emails are an excellent way to bring customers back to your store when they’ve left because a product is unavailable.
Here are 15 examples to inspire you for your next email campaign:
1. Haus
In the email template below, Haus uses a clean design to highlight its back-in-stock items.
The simplicity of the layout draws attention to the product image, which is centered and accompanied by concise, clear text.
We love how the CTA button stands out against the muted background. This makes it easy for potential customers to spot it and take the next action promptly:
This back-in-stock email template from Sproos is vibrant and eye-catching. It uses bold colors like red and deep blue to highlight the return of its red shower bundles.
The email features high-quality images that are prominently displayed with ample white space to keep the focus on the items.
Sproos’ “shop now!” CTA button is easy to locate. It creates a sense of urgency, prompting users to take action:
Image via Really Good Emails
3. Richer Poorer
Here, Richer Poorer leverages a sleek, modern design with a minimalist approach to showcase its popular boxer shorts.
The product is prominently displayed with a high-quality image that captures attention.
This email balances a clean design with a clear, compelling message to drive customers to take action:
Image via Really Good Emails
4. Facile
With simple, direct, and strong copy, Facile captures attention with its visually appealing and product-focused layout.
The brand’s design incorporates playful fonts. It only showcases two images, which removes any clutter and highlights the exciting news of the product restock.
We love how the brand has prominently placed its bold CTA button. It creates a strong visual contrast that draws the eye and encourages action:
Image via Really Good Emails
5. Tens
In this restock email, Tens has a clean and organized layout that features the products.
The email highlights the brand’s best-selling items with large, high-quality images that are prominently displayed. The CTA button also stands out against the pastel background.
Also, images of how the items look when worn give potential buyers a sense of social proof. It effectively captures the appeal of the products and encourages customers to explore the restocked items:
Image via Really Good Emails
6. Janji
Janji’s email showcases its restocked midnight sling bags with a clean, attractive layout. The headline uses a bold white font, providing a striking contrast that immediately draws attention.
The brand also uses high-quality images, a bright background, and a clear CTA to encourage customers to act quickly. Referring to the item as “your favorite accessory” shows that there’s a high demand for it, compelling readers to try it for themselves.
This back-in-stock email template emphasizes the importance of visual appeal:
Image via Really Good Emails
7. Uniqlo
This email from Uniqlo features a clean, minimalist design that starts with a compelling headline to make readers feel valued.
It has a predominantly white background and a subtle red accent. The products are neatly organized, showcasing them with ample white space to ensure clarity.
Its black CTA button stands out against the white background to ensure that readers don’t miss it. The use of a slang word is also a good tactic to grab attention instantly:
Image via Really Good Emails
8. Hero Cosmetics
The subtle social proof added in this back-in-stock email by Hero hints that this product is popular among its customers. Overall, the email features sleek and clean aesthetics. This approach works well for cosmetic or skincare companies.
It has a soft pastel purple background that perfectly complements the product imagery and text. We love the bold headline that announces the cotton rounds restock. It’s clear and eye-catching so loyal customers won’t miss it.
Hero Cosmetics’ email design creates a sense of exclusivity to encourage immediate customer engagement:
Image via Really Good Emails
9. Something Sweet
Something Sweet adds urgency to its back-in-stock email by stating there’s only a “limited quantity available” for the coveted item. With mouth-watering imagery, the email draws the customer in right from the beginning.
As a bonus, the email also offers a product bundle labeled under best value, making the customer want to buy the product at this price.
This is another great back-to-stock email template that demonstrates the power of creative visuals and product bundling:
Image via Really Good Emails
10. Athletic Brewing
Athletic Brewing’s back-in-stock email features a vibrant, dynamic design with bold colors like deep blue and bright orange.
Its large and bold headline immediately grabs the reader’s attention. The product image is well-lit and positioned strategically in the center of the email.
The CTA “Get It Now” encourages customers to take quick action:
Image via Really Good Emails
11. Firebox
Here’s another bold and humorous email, featuring a quirky product with a fun, engaging tone. Its color scheme is bright and vibrant, using a mix of neon colors that instantly capture attention.
The brand’s headline is in a playful font, matching the tone of the email. Meanwhile, the product image is central, eye-catching, and unique.
We love how the email’s CTA button stands out against the colorful background, with the text “Shop Now” to prompt immediate action:
Image via Really Good Emails
12. Valley Cruise Press
In the email example below, Valley Cruise Press uses a bold, playful design with a striking dark green background. The headline uses a fun, retro-style font that contributes to the email’s quirky vibe.
The messaging emphasizes the offer’s limited-time nature with the phrase “15% OFF today only!” prompting readers to act fast:
Image via Really Good Emails
13. Brightland
This email by Brightland highlights the restock of its ‘Mini Essentials’ with a visually appealing design and a bright, vibrant color palette.
It prominently displays the restocked items in a clean and organized layout, with high-quality product images against the bright backdrop.
Brightland has used a modern and easy-to-read font, with the headline clearly communicating the urgency of the restock.
The back-in-stock email effectively combines strong visual elements with clear messaging to drive immediate customer engagement:
Image via Really Good Emails
14. Patagonia
Patagonia’s back-in-stock email features a clean, white background that makes the product image of the men’s Houdini jacket stand out prominently.
The headline is in a simple, bold font, clearly notifying readers of the restock without any fluff.
Its CTA button is white text set in a solid black background. This creates a striking contrast that draws the eye and encourages immediate action:
Image via Really Good Emails
15. Kizik
In this email, Kizik features a clean and minimalist design, focusing on the shoes that have just been restocked. It has a predominantly white background, allowing the colorful product images to pop.
We love how the headline is displayed in a bold font to ensure that readers don’t miss it.
Kizik also uses a black CTA button with the text “Shop the Restock,” which stands out against the light background and is strategically placed to encourage clicks:
Image via Really Good Emails
4 tips for writing back-in-stock emails
Highly effective back-in-stock email campaigns have maximum impact and effectively drive sales.
Follow these four tips to ensure that your back-in-stock emails capture attention and prompt quick action:
1. Highlight urgency and scarcity
To drive immediate action, emphasize urgency and scarcity in your back-in-stock emails.
The following phrases help to ensure this:
Get It Before It Sells Out Again!
Exclusive Offer — While Stock Lasts!
Ends Soon — Don’t Delay!
Don’t Miss Out — Shop Before It’s Gone!
Highlighting how fast your products are selling out can encourage faster decision-making and increase the likelihood of conversions.
2. Personalize based on customer interest
By using data like past purchase history, browsing behavior, or wishlist items, you can highlight products in your email specific customers are interested in.
Personalizing your back-in-stock emails can also make your customers feel valued. It shows them that your brand cares about their preferences and interests. This positive experience can build loyalty and encourage repeat purchases.
Some of the ways you can personalize your back-in-stock emails include:
Segmenting your email list based on the categories customers frequently browse or purchase from
Mentioning items that your customers previously bought or recommend complementary items that are back in stock
Highlighting restocked products that your customers viewed or added to their wishlist but didn’t purchase
3. Offer exclusive discounts
A special discount or time-limited promotion can create a sense of urgency, encouraging your readers to act quickly before the deal expires.
Exclusive discounts also serve as a powerful incentive for your loyal customers. By rewarding them with a special offer, you reinforce their positive relationship with your brand and increase the likelihood of repeat purchases.
Here are examples of exclusive discounts that can compel your customers to immediately act on your back-in-stock emails:
10% Off for the Next 24 Hours
Exclusive 15% Discount for Subscribers Only
Spend $50, Get $10 Off Your Purchase
4. Include social proof or reviews
When customers see that others have had positive experiences with your products, it builds trust and reassures them about the value and quality of such products.
By featuring testimonials, positive reviews, or user-generated content, you provide subscribers with proof that your products are well-regarded and popular. This makes them even more appealing to your potential buyers.
Featuring high ratings and testimonials in your back-in-store emails can also help reduce or address any doubts your subscribers may have about your product.
Here’s how to leverage social proof and reviews in your back-in-stock emails:
Include star ratings prominently near the product image
Highlight short, impactful customer testimonials
Feature real photos or videos from satisfied customers who’ve used the product
Back-in-stock email subject lines for your next campaign
Writing a compelling subject line is crucial if you’re looking to maximize the effectiveness of your email campaign.
A well-written email subject line can instantly grab attention and entice your subscribers to open your emails.
Here are 15 engaging back-in-stock email subject lines you can use in your next campaign:
? Your Favorite {Product} is Back!
? Don’t Wait! {Product} Just Restocked!
Last Chance: {Product} is Back, But Not for Long!
? Your Favorites are Back in Stock!
Get Ready: {Product} is Back in Action!
? {Product} Back in the Game!
Exciting News: {Product} Replenished!
? Hurry! Back-in-Stock Items Await!
Refresh Your Collection: {Product} is Back!
? Stock Alert: {Product} Restocked!
? Inventory Update: Items Restocked!
It’s Here Again: {Product} Back in Inventory!
Back in Demand: {Product} is Back!
? Restock Alert: Explore New Arrivals!
? Surprise! {Product} is Back in Stock!
Wrap up
Incorporating back-in-stock emails into your marketing strategy can significantly boost your sales by tapping into customer demand and urgency.
These back-in-stock email examples show how different brands successfully drive conversion through thoughtful design, clear messaging, and timely offers.
By following the tips we’ve discussed above, you too can create compelling back-in-stock emails that will help recover potentially lost sales, thereby contributing to the overall success of your business.
Ready to elevate your email marketing? Sign up for Omnisend today and optimize your back-in-stock emails for maximum impact.
Leverage Omnisend to design effective back-in-stock emails and re-engage your customers
Karolina is a content project manager and team lead at Omnisend, where she blends creative strategy with a keen focus on competitive intelligence. Outside of work, Karolina finds balance through her love of gardening, exploring new hiking trails, biking, and raising a bunch of boys.
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